{"id":28350,"date":"2023-01-06T22:47:41","date_gmt":"2023-01-06T22:47:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/googles-december-2022-helpful-content-and-link-spam-updates-still-rolling-out\/"},"modified":"2023-01-06T22:47:41","modified_gmt":"2023-01-06T22:47:41","slug":"googles-december-2022-helpful-content-and-link-spam-updates-still-rolling-out","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/googles-december-2022-helpful-content-and-link-spam-updates-still-rolling-out\/","title":{"rendered":"Google’s December 2022 helpful content and link spam updates still rolling out"},"content":{"rendered":"

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Google said the two different\u00a0Google search algorithm updates<\/a> \u2013 the\u00a0December 2022 helpful content system<\/a>\u00a0and the\u00a0December 2022 link spam update<\/a> \u2013 may take another week or two to complete their rollout.<\/p>\n

The helpful content update started Dec. 5, and the link spam update started on Dec. 14. <\/p>\n

The algorithm update rollouts were supposed to be completed within two weeks, but clearly that has not happened. <\/p>\n

Google\u2019s new statement. <\/strong>Danny Sullivan, Google\u2019s Search Liaison, said<\/a> on Twitter that these two updates will complete \u201clikely within two weeks, maybe only one\u201d week but he added that it is \u201cnot a guarantee\u201d and \u201ctimings might change.\u201d<\/p>\n

Why the delay? <\/strong>The rollouts are taking longer because of the holidays. Sullivan said earlier<\/a> on Mastodon, \u201cBoth the updates are continuing to rollout. Normally these types of updates would have concluded by now, but rollouts can slow or pause when we get into the holiday periods.\u201d<\/p>\n

Why we care.\u00a0<\/strong>As I said above, both updates are still rolling out at the time this was published. It is very hard to accurately say that one ranking change in aggregate is related to a specific ranking update when both are rolling out at the same time. That being said, it is likely easier to look at individual sites and know if the site was hit by a link algorithm versus a helpful content algorithm, especially if you look at the links and content for that site.<\/p>\n

We have some early data on the impact<\/a> of some of these updates, but this long rollout has made it really hard to measure accurately.<\/p>\n

So you will need to do the due diligence and dig into sites impacted by each update on an individual basis. This just shows you that it appears that these updates did show movement and did cause ranking volatility in aggregate.<\/p>\n\n

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