{"id":28160,"date":"2023-01-06T12:21:29","date_gmt":"2023-01-06T12:21:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/what-to-do-when-the-wrong-page-ranks-for-a-keyword\/"},"modified":"2023-01-06T12:21:29","modified_gmt":"2023-01-06T12:21:29","slug":"what-to-do-when-the-wrong-page-ranks-for-a-keyword","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/what-to-do-when-the-wrong-page-ranks-for-a-keyword\/","title":{"rendered":"What to do when the wrong page ranks for a keyword"},"content":{"rendered":"

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We\u2019ve all heard about search engine optimization (SEO)<\/a>, but what about search engine de-optimization?<\/p>\n

In one Search Off The Record episode<\/a>, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization \u2013 the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions.\u00a0<\/p>\n

If you\u2019ve ever ranked the \u201cwrong\u201d page for a keyword, this article is for you. Get ready to learn the de-optimization process so you can earn clicks from qualified traffic and increase conversions.<\/p>\n

How can you tell if the wrong page is ranking?<\/h2>\n

The purpose of deoptimization is to remove a page driving the wrong type of traffic to your site. Sometimes you might benefit from removing a page from SERPs entirely. Other times, you might want to replace the page that ranks with a more suitable page.<\/p>\n

In the de-SEOing episode, Sassman shares an anecdote where site visitors landing on a particular document, listed on Page 1, were not the right types of traffic.<\/p>\n

Sassman said this became clear from feedback coming from users visiting their page. The ranking page caused some misunderstandings. Web users started to submit requests for tasks that were not relevant. As a result, users weren\u2019t satisfied and internal teams were busier handling irrelevant support tickets they could not solve.<\/p>\n

The page was generating traffic, but it was the wrong type of traffic. There was a mismatch between what the user was looking for and the page they were landing on.<\/p>\n

Ranking the wrong page in SERPs is not unusual. Recognize when you\u2019re ranking the wrong page by looking out for:<\/p>\n