{"id":28142,"date":"2023-01-06T10:50:39","date_gmt":"2023-01-06T10:50:39","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/30-content-marketing-statistics-you-should-know\/"},"modified":"2023-01-06T10:50:39","modified_gmt":"2023-01-06T10:50:39","slug":"30-content-marketing-statistics-you-should-know","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/30-content-marketing-statistics-you-should-know\/","title":{"rendered":"30 Content Marketing Statistics You Should Know"},"content":{"rendered":"

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Content continues to rule most marketing strategies, and there is evidence to support my assertion.<\/p>\n

Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you\u2019re running a small local business or a large multinational corporation.<\/p>\n

After all, content is indisputably the very lifeblood upon which the web and social media are based.<\/p>\n

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and rewards businesses that create content demonstrating Expertise, Authority, and Trustworthiness<\/a> to the benefit of their customers.<\/p>\n

Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in various text-based, video, and audio formats.<\/p>\n

The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action.<\/p>\n

But with so much content being produced and shared every day, it\u2019s important to stay updated on the latest trends and best practices in content marketing to keep pace.<\/p>\n

To help you do just that, here are 25 content marketing statistics I think you should know:<\/p>\n

Content Marketing Usage<\/h2>\n

How many businesses are leveraging content marketing, and how are they planning to find success?<\/p>\n

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  1. According to the Content Marketing Institute, 73%<\/a> of B2B marketers and 70%<\/a> of B2C marketers use content marketing as part of their overall marketing strategy.<\/li>\n
  2. 91%<\/a> of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.<\/li>\n
  3. A B2B Content Marketing Study<\/em> conducted by CMI found 40%<\/a> of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it\u2019s not documented, and 27% have no strategy whatsoever.<\/li>\n
  4. Half<\/a> of all marketers say they outsource some content marketing.<\/li>\n
  5. The pandemic increased content usage by 207%<\/a>.<\/li>\n<\/ol>\n

    Content Marketing Strategy<\/h2>\n

    What strategies are content marketers using or finding to be most effective?<\/p>\n

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    1. 83%<\/a> of marketers believe it\u2019s more effective to create higher quality content less often.<\/li>\n
    2. In a 2022 Statista Research Study<\/em> of marketers worldwide, 62%<\/a> of respondents said they believed it was important to be \u201calways on\u201d for their customers, whereas 23% thought content-led communications were most effective for personalized targeting purposes.<\/li>\n<\/ol>\n

      Types Of Content<\/h2>\n

      Content marketing was synonymous with posting blogs, but the web and content have evolved into audio, video, interactive, and meta formats.<\/p>\n

      Here are a few stats on how the various types of content<\/a> are trending and performing.<\/p>\n

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      1. The top three<\/a> types of content being created by marketing teams in 2022 included videos, blogs, and images.<\/li>\n
      2. Short articles\/posts (83%<\/a>) and videos (61%) are the top two content types that B2C marketers used in the last 12 months. Their use of long-form articles increased to 42% from 22% last year.<\/li>\n
      3. Short-form video content like TikToks and Instagram Reels is the most effective type<\/a> of social media content.<\/li>\n
      4. 40.8%<\/a> of marketers said original graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)<\/li>\n
      5. 72%<\/a> of B2C marketers expected their organization to invest in video marketing in 2022. (Source: CMI)<\/li>\n
      6. Short content (300-900 words) attracts 21%<\/a> less traffic and 75% fewer backlinks than articles of average length (900\u20131200 words.) (Source: Semrush State of Content Marketing 2022)<\/li>\n
      7. Interactive content sees 52.6%<\/a> more engagement than static content, with buyers spending an average of 8.5 minutes viewing static content items and 13 minutes on interactive content items. (Source: Mediafly)<\/li>\n<\/ol>\n

        Content Distribution<\/h2>\n

        It is not simply enough to create and publish content.<\/p>\n

        For a content strategy to be successful, it must include distributing content via the channels frequented by a business\u2019s target audience.<\/p>\n

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        1. Facebook was the top distribution channel<\/a> for B2C marketers in the past 12 months and the channel that drove the best results. (Source: CMI)<\/li>\n
        2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing<\/a> organic social media distribution channel.<\/li>\n
        3. 80%<\/a> of B2B marketers who use paid distribution use paid social media advertising (Source: CMI)<\/li>\n<\/ol>\n

          Content Consumption<\/h2>\n

          Once content reaches an audience, it\u2019s important to understand how an audience consumes the content or takes action as a result.<\/p>\n

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          1. A 2021 DemandGen study revealed 62%<\/a> of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to guide their buying decisions and citing a higher emphasis on the trustworthiness of the source.<\/li>\n
          2. Buyers are willing to spend no more than 5 minutes<\/a> reviewing most content formats. (Source: DemandGen Content Preferences Survey)<\/li>\n
          3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds<\/a> reading a blog.<\/li>\n
          4. 65%<\/a> of respondents to DemandGen\u2019s survey said they give more credence to peer reviews, user-generated content, and third-party publications\/analysts vs. company-generated content.<\/li>\n<\/ol>\n

            Content Marketing Performance<\/h2>\n

            One of the primary reasons content marketing has taken off is its ability to be measured, optimized, and tied to a return on investment.<\/p>\n

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            1. B2C marketers reported to CMI the top three goals<\/a> content marketing helps them to achieve are creating brand awareness, building trust, and educating their target audience.<\/li>\n
            2. Content marketing generates three times as many leads as traditional outbound marketing but costs 62%<\/a> less (Source: CMI).<\/li>\n
            3. 56%<\/a> of marketers who leverage blogging say it\u2019s an effective tactic, and 10% say it generates the greatest ROI (return on investment). (Source: Hubspot blog research)<\/li>\n
            4. Over 60%<\/a> of marketers measure the success of their content marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)<\/li>\n<\/ol>\n

              Content Marketing Budgets<\/h2>\n

              Budget changes and the willingness to invest in specific marketing strategies are good indicators of how popular and effective these strategies are at a macro level.<\/p>\n

              The following stats certainly seem to indicate marketers have bought into the value of content.<\/p>\n

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              1. 61%<\/a> of B2C marketers in CMI\u2019s 2021 study said their 2022 content marketing budget would exceed their 2021 budget.<\/li>\n
              2. 22%<\/a> of B2B marketers said they spent 50% or more of their total marketing budget on content marketing. Furthermore, 43% saw their content marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022. (Source: CMI)<\/li>\n<\/ol>\n

                Challenges<\/h2>\n

                All forms of marketing come with challenges related to time, resources, expertise, and competition. Recognizing and addressing these challenges head-on with well-thought-out strategies is the best way to overcome them and realize success.<\/p>\n

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                1. Top challenges included \u201cattracting quality leads with our content\u201d (41%<\/a>), \u201cgenerating enough traffic and promoting our content\u201d (39%), \u201ccreating content that resonates with our audience\u201d (31%), and \u201cproving the ROI of our content\u201d (30%). (Source: Semrush\u2019s State of Content Marketing 2022)<\/li>\n
                2. Changes to SEO\/search algorithms (64%<\/a>), changes to social media algorithms (53%), and data management\/analytics (48%) are among the top concerns for B2C marketers. (Source: CMI)<\/li>\n
                3. 47%<\/a> of people are seeking downtime from internet-enabled devices due to digital fatigue<\/a> (Source: EY Survey)<\/li>\n<\/ol>\n

                  Time To Get Started<\/h2>\n

                  As you can clearly see and perhaps have already realized, content marketing can be a highly effective and cost-efficient way to generate leads, build brand awareness and drive sales.<\/p>\n

                  Those willing to put in the work of building a documented content strategy and executing it by producing, distributing, and optimizing high-value, relevant customer-centric content can reap significant business rewards.<\/p>\n

                  More resources:<\/strong><\/p>\n\n

                  Featured Image: Deemak Daksina\/Shutterstock<\/em><\/p>\n<\/div>\n