{"id":28065,"date":"2023-01-06T00:02:42","date_gmt":"2023-01-06T00:02:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/a-resource-for-trends-in-online-marketing\/"},"modified":"2023-01-06T00:02:42","modified_gmt":"2023-01-06T00:02:42","slug":"a-resource-for-trends-in-online-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/06\/a-resource-for-trends-in-online-marketing\/","title":{"rendered":"A Resource for Trends in Online Marketing"},"content":{"rendered":"

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Imagine strutting into a library and being greeted by aisles and towers of exactly the kinds of resources you need \u2014 and it\u2019s all yours for the taking!<\/p>\n

That\u2019s what you may feel when you log into Think With Google<\/span> and see a virtual cornucopia of marketing information and insights<\/span> ready for you to explore. But what exactly is Think With Google, and how does an advertiser or inbound marketer benefit from using it? <\/p>\n

What You Can Find on Think With Google<\/h2>\n

There\u2019s no question that Google, with its many platforms and services, has a massive impact on all things digital marketing \u2014 especially in the inbound world. As inbound marketers, we look to Google for guidance and updates on how to reach the right audiences<\/span> with our paid and organic content, so it\u2019s a welcoming thought that Google has gathered so much information on what they\u2019re seeing, and presenting it to those who need it. Sharing is caring!<\/p>\n

A look at the Think With Google<\/a> homepage instantly tells you what to expect: \u201cInsights. Ideas. Inspiration<\/span>.\u201d A quick scroll down the page presents different carousels of articles in categories like \u201cTrending Right Now,\u201d \u201cConsumer Insights,\u201d \u201cMarketing Strategies & Innovations,\u201d and more.<\/p>\n

\"Think\u00a0<\/p>\n

These resources are wonderful for content marketers when conducting initial research for their latest blog post, video script, or advanced content offers. It\u2019s easily navigable<\/span>, and it takes virtually no time to get the hang of it<\/span>.<\/p>\n

RELATED:<\/span> <\/span>20 DIFFERENT TYPES OF ADVANCED CONTENT THAT GET RESULTS [INFOGRAPHIC]<\/a><\/p>\n

1. Insights from Google and Its Platforms<\/h3>\n

A prime example of the marketing trends Think With Google offers \u2014 for free \u2014\u00a0is featured on the homepage above from December, 2022: What marketers can learn from the most powerful YouTube trends of 2022<\/a>, serves up precisely what it promises, which is vital insight for anyone who\u2019s looking to create YouTube videos as part of their marketing plan. (And really, in 2023, who\u2019s not including video in their marketing plan?)\u00a0<\/p>\n

The article offers marketers valuable tips \u2014\u00a0straight from the biggest online video platform and second-largest search engine overall \u2014\u00a0for utilizing the popular \u201cShorts\u201d form on YouTube<\/span>.\u00a0<\/p>\n

2. Wisdom from Experienced Marketers<\/h3>\n

If you\u2019re looking for perspectives outside the Google space, you\u2019ll find those here as well. Some of the articles featured on Think With Google are actually written by people who are right in the middle of the action<\/span>.<\/p>\n

Take, for example, the December 2022 article called How the company behind Dunkin\u2019, Arby\u2019s, and Sonic reaches people wherever they are<\/a>. According to the article foreword, it\u2019s written by Travis Freeman, SVP of demand generation for Inspire Brands, who was on deck for paid advertising efforts behind popular brands including Dunkin\u2019 and Arby\u2019s.\u00a0<\/p>\n

With this article, you\u2019re getting information straight from the source, speaking directly about the company\u2019s own experiences in marketing. It\u2019s almost like hanging around the table at lunch and listening to an expert in their field imparting what they\u2019ve just learned \u2014\u00a0for free!<\/p>\n

RELATED:<\/span> Learn when and how paid ads can support your B2B inbound program in our <\/span>INBOUND MARKETER’S GUIDE TO PAID MEDIA<\/a><\/p>\n

3. Additional Tools<\/h3>\n

Think With Google also offers a number of marketing tools<\/a> that can help you discover and reach your best prospects, such as:\u00a0<\/p>\n