{"id":28047,"date":"2023-01-05T23:07:47","date_gmt":"2023-01-05T23:07:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/cloud-co-pilot-helps-to-seamlessly-deliver-financial-products\/"},"modified":"2023-01-05T23:07:47","modified_gmt":"2023-01-05T23:07:47","slug":"cloud-co-pilot-helps-to-seamlessly-deliver-financial-products","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/cloud-co-pilot-helps-to-seamlessly-deliver-financial-products\/","title":{"rendered":"‘Cloud co-pilot’ helps to seamlessly deliver financial products"},"content":{"rendered":"

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As the public cloud becomes more dynamic, visibility of all environments is necessary to deal with growing complexity.<\/p>\n

Since scalability was on global broker INFINOX Ltd.\u2019s table, the forex and CFD broker deployed DoiT International Ltd. and Amazon Web Services Inc. to tackle cloud complexity, according to Danislav \u2018Dani\u2019 Penev<\/a> (pictured, right), head of technology production at INFINOX.<\/p>\n

\u201cWe allow clients to be able to trade digitally\u00a0and speculate with different pricing tools online,\u201d Penev said. \u201cWe have institutional clients, we\u2019ve got our affiliates\u00a0partners programs, and we\u2019ve got the retail clients.\u00a0And this is where AWS and DoiT come in handy,\u00a0allowing us to offer our products digitally across the globe.\u201d<\/p>\n

Penev and John Purcell<\/a> (pictured, left), chief product officer at DoiT, spoke with theCUBE industry analysts\u00a0Savannah Peterson<\/a> and John Furrier<\/a>\u00a0at\u00a0AWS re:Invent<\/a>, during an exclusive broadcast on theCUBE, SiliconANGLE Media\u2019s livestreaming studio They discussed how DoiT and AWS helped INFINOX on its cloud scalability journey.\u00a0(* Disclosure below.)<\/em><\/p>\n

Driving the cloud complexity challenge away<\/h3>\n

DoiT was coined around the foundations of helping enterprises focus on business growth not managing the complexities of their cloud infrastructure, according to Purcell, who said that this becomes possible by partnering with cloud providers and digital-native companies.<\/p>\n

\u201cWith all of the\u00a0complexities associated with operating in the cloud, scaling a business in the cloud,\u00a0a lot of companies are just looking to sort of\u00a0have somebody else take care of that problem for them,\u201d he said. \u201cWe\u2019re offloading a lot of those problems\u00a0for our customers, and we\u2019re doing that on a global basis.\u201d<\/p>\n

Through DoiT, INFINOX was able to offer its financial products in regions that were not possible before, Penev pointed out. This was based on issues like culture and demographic.<\/p>\n

\u201cWe use DoiT and AWS to solve complex challenges\u00a0in regions that naturally, depending on\u00a0where they\u2019re based, they have issues,\u00a0and that\u2019s how we deliver our product \u2014 LATAM, the entire Africa subcontinent,\u00a0Middle East, Southeast Asia,\u201d he explained.<\/p>\n

As companies approach scale or are at scale, DoiT helps abstract away the complexity problem in the cloud, according to Purcell. This includes helping with manual cloud operational work and selecting the next technology.<\/p>\n

\u201cWhether they\u2019re FinOps problems, DevOps problems, DevSecOps problems,\u00a0all of these sort of classic operational problems\u00a0that get in the way of the core business mission, you\u2019re not in the business of running the cloud,\u201d he stated. \u201cYou\u2019re in the business of delivering customer value.\u00a0One of the <\/span>ways we describe what we try to do for our customers<\/span>\u00a0<\/span>like INFINOX is to be your co-pilot in the cloud<\/span>.\u201d<\/p>\n

Here\u2019s the complete video interview, part of SiliconANGLE\u2019s and theCUBE\u2019s coverage of\u00a0AWS re:Invent<\/a>:<\/p>\n