{"id":27872,"date":"2023-01-05T13:37:30","date_gmt":"2023-01-05T13:37:30","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/7-january-newsletter-ideas-and-why-they-work\/"},"modified":"2023-01-05T13:37:30","modified_gmt":"2023-01-05T13:37:30","slug":"7-january-newsletter-ideas-and-why-they-work","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/7-january-newsletter-ideas-and-why-they-work\/","title":{"rendered":"7 January Newsletter Ideas (and Why They Work)"},"content":{"rendered":"

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After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers.<\/p>\n

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That sense of relief lasts right up until you remember that you\u2019ve still got targets to hit. At that point, things get a little more\u2026\u00a0<\/span>difficult<\/em>.<\/p>\n

January is a tough time for retailers. In 2021, it saw the second-lowest US retail sales total of any month:<\/p>\n

\"1<\/p>\n

(Source: YCharts.)<\/a><\/p>\n

That\u2019s hardly surprising. With the average US adult expected to\u00a0<\/span>spend approximately $870 on Christmas gifts<\/a>\u00a0<\/span>in 2022, the last thing on our minds is to\u00a0<\/span>spend even more<\/em>. Instead, our priorities switch to looking after our cash, with\u00a0<\/span>Bank of America<\/a>\u00a0<\/span>research revealing that\u00a0<\/span>our #1 New Year\u2019s resolution heading into 2023 is to save more money<\/strong>.<\/p>\n

And the bad news doesn\u2019t stop there, because January is also a barren period for email marketing.<\/p>\n

January languishes in the bottom quartile for average email open rates by month, at\u00a0<\/span>19.83 percent<\/a>. That\u2019s almost 11 percent lower than the highest month, November. To make matters worse, January also sees the joint-highest\u00a0<\/span>email unsubscribe rate<\/a>\u00a0<\/span>of any month (0.12 percent).<\/p>\n

In other words, consumers aren\u2019t spending money or opening emails in January\u2014and when they\u00a0<\/span>do\u00a0<\/span><\/em>engage, there\u2019s a higher-than-average chance they\u2019ll unsubscribe.<\/p>\n

So should we all just give up and take January off?\u00a0<\/span>Never<\/em>. For the best marketers, every challenge represents an opportunity. Get your messaging right and there\u2019s still money to be made.<\/p>\n

Want some good news? I\u2019ve done the hard work for you by rounding up seven of the best January email marketing ideas from Drip\u2019s bottomless email swipe file\u2026<\/p>\n

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7 January Email Marketing Ideas<\/h2>\n<\/div>\n

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Sweaty Betty: Say \u2018Happy New Year\u2019 With a Sale<\/h2>\n

The first few paragraphs of this article should make it crystal clear that your average customer isn\u2019t looking to make any big, flashy purchases in January.<\/p>\n

So what better time to\u00a0<\/span>launch a sale<\/a>?<\/p>\n

If you\u2019re planning a January sale, you naturally want as many eyes as possible on your email. That means nailing the subject line. In this example, yoga brand Sweaty Betty struck the right note by wishing customers a Happy New Year, then immediately segueing into promotional, sale-related messaging:<\/p>\n

\"2<\/p>\n

A 60 percent discount sounds pretty attractive\u2014especially at a time when consumers are tightening the purse strings. Mentioning it in the\u00a0<\/span>subject line<\/a>\u00a0<\/span>could make the difference between someone opening your email or scrolling on by.<\/p>\n

Sweaty Betty reiterated the price reduction at the top of the email body, ensuring customers know exactly what to expect from the promotion:<\/p>\n

\"3<\/p>\n

The email also contains no fewer than eight CTAs prompting readers to shop the sale or browse specific product categories, ensuring customers remain in the buying mood as they scroll down the page.<\/p>\n

Okay, so Sweaty Betty got the messaging right. But there\u2019s another key element of a successful \u201cHappy New Year\u201d email: the timing. When\u2019s the right time to send it?<\/p>\n

Logic dictates that New Year\u2019s Eve or New Year\u2019s Day are the best dates. But the data suggests otherwise.<\/p>\n

According to\u00a0<\/span>DMD<\/a>\u00a0<\/span>statistics from the 2020-21 Christmas and new year period, email open rates hit rock bottom around NYE, from an average of 5.7 percent on December 31st to just 3.2 percent on January 2nd:<\/p>\n

\"4That\u2019s even lower than December 25th\u2014and, honestly, who\u2019s opening emails on Christmas Day?<\/p>\n

So if you\u2019re planning a big sale launch, it makes sense to hold back your announcement for a few days until everyone\u2019s back into the swing of checking emails.<\/p>\n

And, of course, you\u2019ll want to\u00a0<\/span>follow up with two or three reminder emails<\/a>\u00a0<\/span>over the coming days to ensure your messaging hits home.<\/p>\n

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Apoth\u00e9kary: Tap Into Popular New Year\u2019s Resolutions<\/h2>\n

Referencing New Year\u2019s resolutions is an easy win for (some) email marketers in January.<\/p>\n

Specifically, it\u2019s a fantastic strategy for any brand selling self-improvement-related products. According to a\u00a0<\/span>Forbes Health\/OnePoll survey<\/a>, health\u2014in all its forms\u2014is a top priority for consumers heading into the new year:<\/p>\n