{"id":27842,"date":"2023-01-05T11:45:37","date_gmt":"2023-01-05T11:45:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/5-strategic-frameworks-to-take-the-guesswork-out-of-content-planning\/"},"modified":"2023-01-05T11:45:37","modified_gmt":"2023-01-05T11:45:37","slug":"5-strategic-frameworks-to-take-the-guesswork-out-of-content-planning","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/5-strategic-frameworks-to-take-the-guesswork-out-of-content-planning\/","title":{"rendered":"5 Strategic Frameworks To Take the Guesswork Out of Content Planning"},"content":{"rendered":"

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\"\"It\u2019s no secret: Building your content strategy around the buyer\u2019s journey won\u2019t clarify what you need for effective content decision-making.<\/p>\n

Consumers simply don\u2019t follow a reliable, linear purchase process anymore. Too many research channels, feedback loops, and competing messages mean too few opportunities for your content to exert influence \u2013 if they could even find it \u2013 before they make a buying decision.<\/span><\/p>\n

Today\u2019s journey looks more like the back-and-forth gauntlet depicted in this graphic from Gartner<\/a> (registration required.) It illustrates the complexity of the average B2B buying decision as the stakeholders navigate from problem identification to supplier selection, determining all the needs, requirements, and features and then (often) endlessly debating before a decision is made.<\/p>\n

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Every new content insight or resource introduced at the wrong time can hold up the customers\u2019 decisions instead of easing their path to conversion.<\/p>\n

In her Content Marketing World session, Ali Wert, Appfire\u2019s senior director of content strategy, asserts that content marketers need a roadmap for building an audience-centric strategy that cuts through the confusion. That strategy must be consistent, scalable, and connected to the business goals<\/a>.<\/p>\n

To help, she shares five frameworks to build and implement a roadmap for more precise content decision-making across your enterprise.<\/p>\n

#Content marketers need a roadmap to build an audience-centric #ContentStrategy in a consistent, connected, and repeatable way, says @AliOrlandoWert via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Signs your strategy needs an upgrade<\/h2>\n

When a strategy fails to account for today\u2019s erratic and unpredictable buying paths<\/a>, two results often arise \u2013 funnel vision and random acts of content. Ali says each can cause ripple effects that impact your content\u2019s value and performance.<\/p>\n