{"id":27780,"date":"2023-01-05T01:48:03","date_gmt":"2023-01-05T01:48:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/grow-your-business-faster-through-experimentation\/"},"modified":"2023-01-05T01:48:03","modified_gmt":"2023-01-05T01:48:03","slug":"grow-your-business-faster-through-experimentation","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/grow-your-business-faster-through-experimentation\/","title":{"rendered":"Grow Your Business Faster Through Experimentation"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Andrew-Warden-EOY22.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Andrew Warden<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68480 size-medium alignleft jetpack-lazy-image\" alt=\"Andrew Warden, a guest on the Duct Tape Marketing podcast\" width=\"300\" height=\"300\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?w=1080&amp;ssl=1 1080w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=300%2C300&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"wp-image-68480 size-medium alignleft\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=300%2C300&amp;ssl=1\" loading=\"lazy\" alt=\"Andrew Warden, a guest on the Duct Tape Marketing podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2023\/01\/DTM-Podcast-Graphics-\u2013-New-32.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Andrew Warden. Andrew is the <span style=\"font-weight: 400;\">CMO of Semrush \u2013 an o<\/span><span style=\"font-weight: 400;\">nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one.<\/span><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>A crucial component of growth is experimentation. Experimentation is the engine that drives innovation. It helps businesses implement and test ideas quickly so that they can learn and define failure and success quickly and pivot accordingly. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<h3>Questions I ask Andrew Warden:<\/h3>\n<ul>\n<li>[1:40] Setting the record straight on how to pronounce \u201cSemrush\u201d<\/li>\n<li>[2:44] What prepared you to take on this job at Semrush, a really somewhat mature organization?<\/li>\n<li>[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes?<\/li>\n<li>[6:38] I want to talk a little more about your experimental process \u2013 do you have a process for saying, you know, we\u2019re gonna throw these 10 things out there and this is how we\u2019re going to measure them?<\/li>\n<li>[11:41] Today, Semrush offers many more solutions other than an SEO tool \u2013 what\u2019s been the challenging part of redefining what people view your company as?<\/li>\n<li>[14:08] As a mature organization, how do you balance the need for branding versus the need to acquire more users?<\/li>\n<li>[17:16] Is there a small set of metrics that you rely on?<\/li>\n<li>[19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? What would your answer be?<\/li>\n<li>[22:44] Where can people learn more?<\/li>\n<\/ul>\n<div>\n<h3>More About Andrew Warden:<\/h3>\n<\/div>\n<h3><strong><span style=\"font-size: 12pt;\">More About The Agency Certification Intensive Training:<\/span><\/strong><\/h3>\n<div>\n<h3>Take The Marketing Assessment:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft jetpack-lazy-image\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/grow-your-business-faster-through-experimentation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush \u2013&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grow Your Business Faster Through Experimentation - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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