{"id":27774,"date":"2023-01-05T01:27:52","date_gmt":"2023-01-05T01:27:52","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/4-ways-to-prime-your-email-deliverability-for-success-ebook\/"},"modified":"2023-01-05T01:27:52","modified_gmt":"2023-01-05T01:27:52","slug":"4-ways-to-prime-your-email-deliverability-for-success-ebook","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/4-ways-to-prime-your-email-deliverability-for-success-ebook\/","title":{"rendered":"4 Ways to Prime Your Email Deliverability For Success [+ Ebook]"},"content":{"rendered":"

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What is email deliverability?\u00a0<\/span><\/h2>\n

Each time you hit send, your emails pass through several checkpoints on the way to their intended destination. These checkpoints contain two key aspects: <\/span>delivery and deliverability<\/span><\/a>.<\/span><\/p>\n

Email delivery vs. deliverability<\/span><\/h3>\n

Delivery<\/strong> tells you whether or not an email was received by the servers of a subscriber\u2019s inbox provider. The message will either be accepted or bounced, with a reason why the message wasn\u2019t accepted.\u00a0<\/span><\/p>\n

An email is considered delivered if it did not <\/span>bounce<\/span><\/a>.<\/span><\/p>\n

Deliverability<\/strong> is the rate at which your emails make it into your subscribers\u2019 inboxes, instead of being labeled as <\/span>spam<\/span><\/a> and going to the junk folder. Think of it as the follow-up process to what happens once the message gets delivered.<\/span><\/p>\n

Email deliverability is tricky. <\/strong>But the more you know\u2014including these 33 deliverability-related terms<\/a><\/strong>\u2014the more empowered you are as an email marketer.<\/p>\n

4 ways to boost your email marketing efforts<\/span><\/h2>\n

Lay the groundwork for your email marketing efforts by ensuring your emails get delivered (and don\u2019t land in <\/span>spam<\/span><\/a>). Here are four ways to set your email deliverability up for success.<\/span><\/p>\n

1. Confirm your infrastructure and authentication<\/span><\/h3>\n

First and foremost, make sure your infrastructure is set up correctly. Confirm that you\u2019re only sending from authenticated domains. If you send from multiple IP addresses (for purposes like segmentation), ensure they\u2019re all authenticated domains.<\/span><\/p>\n

Several email authentication protocols have been introduced over the past decade.\u00a0<\/span><\/p>\n

Properly implementing the following three are vital to your deliverability foundation:<\/span><\/p>\n