{"id":27759,"date":"2023-01-05T00:14:06","date_gmt":"2023-01-05T00:14:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/google-ads-automation-when-when-not-to-use-it\/"},"modified":"2023-01-05T00:14:06","modified_gmt":"2023-01-05T00:14:06","slug":"google-ads-automation-when-when-not-to-use-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/05\/google-ads-automation-when-when-not-to-use-it\/","title":{"rendered":"Google Ads Automation: When (& When Not) to Use It"},"content":{"rendered":"

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Over the years, Google has made a clear effort to automate as much of its advertising platform as possible. There are a number of reasons for this, from increased competition from alternative platforms to the less obvious advantage of increasing advertiser spending without their awareness. \"headlines<\/p>\n

That isn\u2019t the whole story, however, because many of the automated features Google has launched over this time period have improved the overall experience for advertisers.<\/p>\n

The way I look at Google and its push for automated ad features is that there is a plethora of value that can be derived; however, you have to know where to pick and choose.<\/p>\n

So in this post, I am going to walk through which features I believe are worth using, which ones you should take with a grain of salt, and which ones you should stay away from entirely.<\/p>\n

Automated bidding<\/h2>\n

Many moons ago, Google Ads bidding was entirely manual with everyone jumping at the opportunity to espouse the \u201cbest\u201d strategies to win auctions, get high Quality Scores, and \u201chack\u201d the system for your own benefit.<\/p>\n

When to use it<\/h3>\n

Google Ads\u2019 automated bidding strategies<\/a> have proven themselves to be fairly efficient for me over the years, having used a variety of them depending on the goal. I typically categorize the goal into either lead generation, direct sales, visibility, or website traffic:<\/p>\n