{"id":27705,"date":"2023-01-04T21:25:02","date_gmt":"2023-01-04T21:25:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/report-marketers-now-have-more-personnel-dedicated-to-influencer-marketing\/"},"modified":"2023-01-04T21:25:02","modified_gmt":"2023-01-04T21:25:02","slug":"report-marketers-now-have-more-personnel-dedicated-to-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/report-marketers-now-have-more-personnel-dedicated-to-influencer-marketing\/","title":{"rendered":"Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing"},"content":{"rendered":"

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New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic.<\/p>\n

CreatorIQ recently published<\/a> its \u201cInfluencer Marketing Trends Report,\u201d and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area. About 49% claim that their number of personnel dedicated to influencer marketing has \u201cslightly increased.\u201d<\/p>\n

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That being said, most respondents (64%) stated that measuring and reporting on the performance of their influencer marketing program is a primary or secondary priority. In terms of key performance indicators, the majority of marketers (37%) cited conversions, followed by engagement rate (30%).<\/p>\n

\u201cAs the creator economy expands, it\u2019s increasingly important for brands to rely on a standard set of metrics to measure performance,\u201d wrote the authors of the report.<\/p>\n

Influencer Marketing Begins to Yield Positive Results<\/h2>\n

With more marketers exploring the potential of influencer marketing, previous research suggests that they are beginning to see its return-on-investment.<\/p>\n

Impact.com teamed up with WARC to conduct<\/a> the \u201cAligning Marketers and Influencers\u201d report, and statistics indicated that most marketers (65%) now believe that influencer collaborations work for them more often than not. About 12% of respondents stated that it almost always works for them.<\/p>\n

Generally speaking, 80% of marketers stated that influencer marketing pays off for them when the influencer creates content that highlights their organization. Most respondents (72%) measure the impact of influencer marketing with increased engagement. Furthermore, the majority of marketers (32%) say that influencer marketing scores the highest for them when they see a rise in engagement.<\/p>\n<\/p><\/div>\n