{"id":27643,"date":"2023-01-04T18:07:23","date_gmt":"2023-01-04T18:07:23","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/twitter-is-lifting-its-ban-on-political-cause-based-ads\/"},"modified":"2023-01-04T18:07:23","modified_gmt":"2023-01-04T18:07:23","slug":"twitter-is-lifting-its-ban-on-political-cause-based-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/twitter-is-lifting-its-ban-on-political-cause-based-ads\/","title":{"rendered":"Twitter is lifting its ban on political, cause-based ads"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women\u2019s rights). They also plan on lifting their own restricitions on political advertising. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We believe that cause-based advertising can facilitate public conversation around important topics. Today, we&#8217;re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.<\/p>\n<p>\u2014 Twitter Safety (@TwitterSafety) <a href=\"https:\/\/twitter.com\/TwitterSafety\/status\/1610399203481784320?ref_src=twsrc%5Etfw\">January 3, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Political ad bans.<\/strong> In 2019, Twitter banned political ads. Last year they also <a href=\"https:\/\/searchengineland.com\/tiktok-will-start-banning-political-campaign-fundraising-388132\">banned political fundraising<\/a> and started requiring that accounts belonging to government departments, politicians, and political parties be verified. <\/p>\n<p><strong>Cause-based bans. <\/strong>Their current policy surrounding cause-based ads restricts those that educate, raise awareness, and\/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes.\u00a0Their <a href=\"https:\/\/business.twitter.com\/en\/help\/ads-policies\/ads-content-policies\/cause-based-advertising.html\" target=\"_blank\" rel=\"noreferrer noopener\">help documentation<\/a> states:<\/p>\n<ul>\n<li>Advertising should not be used to drive political, judicial, legislative, or regulatory outcomes; however, cause-based advertising can facilitate public conversation around important topics.<\/li>\n<li>Advertising that uses micro-targeting presents entirely new challenges to civic discourse that are not yet fully understood.<\/li>\n<\/ul>\n<p><strong>So why the change? <\/strong>Unclear. It\u2019s also unknown exactly what will change with the loosening of the policies outside of what\u2019s mentioned in the tweet. But CEO Elon Musk is getting a reputation for <a href=\"https:\/\/searchengineland.com\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0-389881\">shaking things up<\/a>, implementing policies, then <a href=\"https:\/\/searchengineland.com\/twitter-adds-official-badge-then-musk-immediately-kills-it-389506\">immediately removing them<\/a>, and has a special penchant for getting the platform\u2019s largest advertisers to jump ship. <\/p>\n<p><strong>Why we care. <\/strong>I\u2019m not sure if lifting the bans will scare away the little remaining advertisers on the platform, bring any back, or draw in more from less-than-credible sources. But if you\u2019re working for a cause-based organization, this can be good news for you- if you can navigate the platform, get verified, and stand out in a sea of would-be fraudsters, political opposition, and\/or corrupt accounts. <\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Nicole Farley\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\" alt=\"Nicole Farley\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tNicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/twitter-is-lifting-its-ban-on-political-cause-based-ads-390942\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter is lifting its ban on political, cause-based ads - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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