{"id":27562,"date":"2023-01-04T13:13:37","date_gmt":"2023-01-04T13:13:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/martechs-b2b-marketing-experts-to-follow\/"},"modified":"2023-01-04T13:13:37","modified_gmt":"2023-01-04T13:13:37","slug":"martechs-b2b-marketing-experts-to-follow","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/martechs-b2b-marketing-experts-to-follow\/","title":{"rendered":"MarTech&#8217;s B2B marketing experts to follow"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><a href=\"https:\/\/martech.org\/topic\/b2b-marketing\/\">B2B marketing<\/a> is as direct and personalized as it gets. You\u2019ve got to know what your customers do, how they do it, their needs and goals. You\u2019ve also got to know their company\u2019s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they\u2019re looking for. That\u2019s not easy to do.\u00a0<\/p>\n<p>Fortunately, you don\u2019t have to go it alone. Here\u2019s our list of the top B2B marketers to follow. These folks give real help based on their real experience. They always know the best practices and latest developments and they\u2019re happy to share them.\u00a0<\/p>\n<p>In alphabetical order, they are:<\/p>\n<h2 id=\"h-dave-gerhardt\">Dave Gerhardt\u00a0<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"316\" alt=\"\" class=\"wp-image-357683\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped.jpg 303w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped-108x113.jpg 108w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped-150x156.jpg 150w\" data-lazy-sizes=\"(max-width: 303px) 100vw, 303px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"316\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357683\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped.jpg 303w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped-108x113.jpg 108w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/gerhardtcropped-150x156.jpg 150w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\"\/><\/noscript><\/figure>\n<\/div>\n<p>A consultant who helps businesses with brand building and marketing strategy, Dave\u2019s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. (Great tagline: \u201cBecause no one goes to school for B2B Marketing.\u201d) Before that he was CMO of Privy \u2014 \u201c#1 reviewed app for sales in the Shopify App Store,\u201d and before that chief brand officer at Drift. He\u2019s the author of the very-well reviewed \u201cFounder Brand: Turn Your Story Into Your Competitive Advantage<em>.<\/em>\u201c<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Shama Hyder<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357684\" width=\"301\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-601x600.jpg 601w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-339x338.jpg 339w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2.jpg 631w\" data-lazy-sizes=\"(max-width: 301px) 100vw, 301px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-601x600.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-601x600.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357684\" width=\"301\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-601x600.jpg 601w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-339x338.jpg 339w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/shamahyder2.jpg 631w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\"\/><\/noscript><\/figure>\n<\/div>\n<p>The CEO of Zen Media, Shama has been named \u201cZen Master of Marketing\u201d by Entrepreneur Magazine, \u201cMillennial Master of the Universe\u201d by FastCompany and a LinkedIn Top Voice in Marketing four times. She\u2019s the author of the best-selling \u201cThe Zen of Social Media Marketing,\u201d which is now in its 4th edition. She\u2019s also a globally renowned keynote speaker at conferences and specializes in B2B marketing.\u00a0\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Matt Heinz\u00a0<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"\" class=\"wp-image-357201\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1.jpg 300w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-150x150.jpg 150w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357201\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1.jpg 300w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Matt-Heinz-300x300-300x300-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including \u201cThe Predictable Pipeline, The Modern Marketer\u2019s Field Guide and Full Funnel Marketing<em>.\u201d <\/em>But wait, as they say on the ads, that\u2019s not all \u2013 by a long shot. He\u2019s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales &amp; Marketing Influencers. He\u2019s also an established speaker and co-host of the very popular \u201cSales Pipeline Radio\u201d<em> <\/em>podcast.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Jason Lemkin \u00a0\u00a0<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357202\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-600x600.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-768x768.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin.jpg 1000w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-600x600.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-600x600.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357202\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-600x600.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-768x768.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/JasonLemkin.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Jason wants to help SaaS companies get the funding they need. Which is why he co-founded and is CEO of SaaStr, an online community for B2B\/SaaS founders with more than 250,000 members. He puts his money where his interest is as managing director of SaaStr Fund, a $90 million venture capital fund focused on early-stage enterprise investments. Jason is co-author of\u00a0\u201cFrom Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue<em>.\u201d <\/em>Business Insider named him one of the 32 Most Powerful People in Business Technology.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Amber Naslund<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357203\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund.jpg 400w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-150x150.jpg 150w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357203\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund.jpg 400w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/Amber-Naslund-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>An enterprise sales leader at LinkedIn, Amber\u2019s motto is \u201cB2B doesn\u2019t have to be boring!\u201d Her 20 years as a go-to-market leader proves she knows whereof she speaks. And speaking of speaking, Amber is a renowned keynote speaker not only on marketing, but also on important issues like overcoming imposter syndrome and the intersection of mental health and the workplace. She\u2019s also co-author of the best-selling social media handbook \u201cThe Now Revolution.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Lee Odden<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357685\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-600x600.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-768x768.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2.jpg 800w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-600x600.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-600x600.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357685\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-600x600.jpg 600w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-768x768.jpg 768w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2-150x150.jpg 150w, https:\/\/martech.org\/wp-content\/uploads\/2023\/01\/leeodden2.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Lee Odden is CEO and co-founder of TopRank Marketing. His position as one of the top B2B and content marketers has earned him more than 100,000 followers on both LinkedIn and Twitter. A member of the DMI Global Industry Advisory Council, Lee has given over 200 presentations in 17 different countries. He\u2019s the author of \u201cOptimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.\u201d Lately, he\u2019s been focusing on influencer marketing for B2B organizations.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Sangram Vajre<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357212\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400.jpg 341w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-150x150.jpg 150w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-357212\" width=\"300\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400.jpg 341w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-338x338.jpg 338w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-113x113.jpg 113w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-95x95.jpg 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-96x96.jpg 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/K-jwsYgu_400x400-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Sangre is co-founder and CEO of GTM Partners and was co-founder of Terminus. He\u2019s author of \u201cMOVE: The 4-question Go-to-Market Framework<em>,\u201d <\/em>which was on both the Wall Street Journal and USA Today bestseller lists and co-author of \u201cABM <em>is <\/em>B2B.\u201d Long-time host of the podcast \u201cFlip My Funnel,\u201d Sangre now hosts \u201cMOVE: The Go To Market Podcast,\u201d which has more than 500,000 downloads. He runs PEAK Community, a private online group for marketers aiming to become CMOs and CEOs.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2>Scott Vaughan \u00a0<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" class=\"wp-image-357208\" width=\"299\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-597x600.png 597w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-336x338.png 336w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-112x113.png 112w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-95x95.png 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-96x96.png 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-150x151.png 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214.png 696w\" data-lazy-sizes=\"(max-width: 299px) 100vw, 299px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-597x600.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-597x600.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-357208\" width=\"299\" height=\"300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-597x600.png 597w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-336x338.png 336w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-112x113.png 112w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-95x95.png 95w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-96x96.png 96w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214-150x151.png 150w, https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/scottvaughan_821214.png 696w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Since serving as both CMO and CGO for Integrate, Scott is now a much sought after advisor and consultant working with CMO, CXOs, Founders, and investors on business, marketing, product, and GTM strategies. He has more than 30 years experience in marketing. <a href=\"https:\/\/martech.org\/author\/scott-vaughan\/\">A long time MarTech contributor, Scott\u2019s columns are consistently among the most read on the site<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong><em>Dig deeper: <\/em><\/strong><a href=\"https:\/\/martech.org\/martechs-email-marketing-experts-to-follow\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>MarTech\u2019s email marketing experts to follow<\/em><\/strong><\/a><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add MarTech to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px;\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/03\/C-hed-shot-1-225x338.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/03\/C-hed-shot-1-225x338.jpg\" loading=\"lazy\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/martechs-b2b-marketing-experts-to-follow\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketing is as direct and personalized as it gets. You\u2019ve got to know what your customers do, how they do it, their needs and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech&#039;s B2B marketing experts to follow - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/martechs-b2b-marketing-experts-to-follow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech&#039;s B2B marketing experts to follow - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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