{"id":27558,"date":"2023-01-04T13:01:08","date_gmt":"2023-01-04T13:01:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/how-our-marketing-team-runs-webinar-campaigns\/"},"modified":"2023-01-04T13:01:08","modified_gmt":"2023-01-04T13:01:08","slug":"how-our-marketing-team-runs-webinar-campaigns","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/how-our-marketing-team-runs-webinar-campaigns\/","title":{"rendered":"How Our Marketing Team Runs Webinar Campaigns"},"content":{"rendered":"

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Customers often ask us: \u201cHow can I use GetResponse to promote my business?\u201d<\/p>\n

We\u2019ll start by sharing other customers\u2019 success stories<\/a> for inspiration, and we\u2019ve also decided to show you how our Marketing Team uses GetResponse to promote and educate about, well, GetResponse.<\/p>\n

In this article, I\u2019ll talk about how we run webinar marketing campaigns. And since we organize<\/strong> close to 40 webinars every year<\/strong>, with our top one so far attracting more than 4,000 registrants<\/strong>, there\u2019s a lot to talk about.<\/p>\n

Hopefully, by sharing the exact same process our team follows, this article will inspire you to look into all the ways webinars can help your business prosper. And who knows, maybe you\u2019ll even use GetResponse for your own success story!?<\/p>\n

Here\u2019s how we run our webinar marketing campaigns in 8 steps:<\/p>\n

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  1. Planning the campaign<\/a><\/li>\n
  2. Creating the webinar<\/a><\/li>\n
  3. Preparing the registration page<\/a><\/li>\n
  4. Sending the webinar invitation<\/a><\/li>\n
  5. Creating the website popup<\/a><\/li>\n
  6. Promoting the webinar via social media, partners, and paid ads<\/a><\/li>\n
  7. Running the webinar<\/a><\/li>\n
  8. Sending the follow-up<\/a><\/li>\n<\/ol>\n

    But first, let\u2019s briefly explain what we mean by Dogfooding.<\/p>\n

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    Dogfooding:<\/strong><\/p>\n

    Dogfooding is the practice of using a company\u2019s own products or services internally, either for testing purposes or as a way for employees to familiarize themselves with new features or products. The term \u201cdogfooding\u201d comes from the phrase \u201ceat your own dog food,\u201d which means to use what you produce.<\/p>\n

    Our Marketing Team uses its own marketing software, GetResponse, to develop marketing campaigns to better understand the features, capabilities, and see things from the perspective of our customers. It also gives us a sense of ownership and pride in the products we develop.<\/p>\n<\/div>\n

    Step 1. Planning the campaign<\/h2>\n

    Tools used:<\/strong> MS Word, MS Teams, Jira, Slack<\/p>\n

    Before diving into a webinar campaign, our team meets to discuss the details of the upcoming project.<\/p>\n

    Specifically, we try to find answers to the following questions:<\/p>\n