{"id":27528,"date":"2023-01-04T11:08:20","date_gmt":"2023-01-04T11:08:20","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/google-updates-article-structured-data-guidance\/"},"modified":"2023-01-04T11:08:20","modified_gmt":"2023-01-04T11:08:20","slug":"google-updates-article-structured-data-guidance","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/google-updates-article-structured-data-guidance\/","title":{"rendered":"Google Updates Article Structured Data Guidance"},"content":{"rendered":"

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Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types.<\/p>\n

The updated guidelines affects the headline property to make it conform with the guidance on title elements and title links.<\/p>\n

Article Structured Data<\/h2>\n

The article structured data may be one of the most popular structured data types in use because so much content is in the form of many different kinds of articles.<\/p>\n

Using the structured data correctly is important because it may make the webpage eligible for a rich result.<\/p>\n

The Article structured data and its variants (NewsArticle and BlogPosting) allow publishers to structure a variety of webpage information.<\/p>\n

There are many structured data properties related to the Article Type schema. Google\u2019s guidelines generally provides guidance on structured data types that are required or optional for becoming eligible for an enhancement in the search results.<\/p>\n

Any changes to the guidance is usually followed by changes in structured data plugins.<\/p>\n

Google Relaxes Guidance on Headline Structured Data Property<\/h2>\n

The change to the guidelines affects the headline property, which Google lists as recommended.<\/p>\n

The headline in an article is the title, which is generally reproduced in the title element in the meta data area.<\/p>\n

Google previously had a limit in how many characters can be in a headline.<\/p>\n

This is the original recommendation:<\/strong> (link to Archive.org<\/a>)<\/p>\n

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\u201cThe title of the article. The value should not exceed 110 characters.\u201d<\/p>\n<\/blockquote>\n

Google\u2019s new guidance on the headline property no longer contains a restriction on the length of the article headline:<\/strong><\/p>\n

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\u201cThe title of the article. Consider using a concise title, as long titles may be truncated on some devices.\u201d<\/p>\n<\/blockquote>\n

The new guidance on the headline brings it into agreement with Google\u2019s best practices for the title element (often referred to as a title tag) in the guidance for title links.<\/p>\n

The title links guidance<\/a> advises:<\/p>\n

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\u201cWrite descriptive and concise text for your <title> elements.\u201d<\/p>\n<\/blockquote>\n

Google\u2019s announcement<\/a> described the change:<\/p>\n

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\u201cJanuary 3: Removed the 110 character limit for the headline property in the Article structured data documentation.<\/p>\n

There\u2019s no hard character limit; instead, we recommend that you write concise titles as long titles may be truncated on some devices.\u201d<\/p>\n<\/blockquote>\n

It\u2019s always a good practice to be concise, which means to communicate the most information with the least amount of words.<\/p>\n

But it\u2019s also okay to use as many words as necessary in the headline while remaining mindful about how the headline may display in Google\u2019s search results.<\/p>\n

Featured image by Shutterstock\/Asier Romero<\/em><\/p>\n<\/div>\n