{"id":27518,"date":"2023-01-04T10:18:36","date_gmt":"2023-01-04T10:18:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/how-to-drive-sales-to-your-online-store\/"},"modified":"2023-01-04T10:18:36","modified_gmt":"2023-01-04T10:18:36","slug":"how-to-drive-sales-to-your-online-store","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/how-to-drive-sales-to-your-online-store\/","title":{"rendered":"How to Drive Sales to Your Online Store"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<nav class=\"nav__social--content\">&#13;<br \/>\n    <span>Share:<\/span>&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/how-to-drive-sales-to-your-online-store&amp;title=How to Drive Sales to Your Online Store&amp;summary=In this post we will look at different ways you can use to drive sales to your online store. 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Let\u2019s get started.&#13;&#10;\" class=\"social__icon social__icon--linkedin sharelink--linkedin\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/plus.google.com\/share?url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/how-to-drive-sales-to-your-online-store&amp;title=How to Drive Sales to Your Online Store&amp;summary=In this post we will look at different ways you can use to drive sales to your online store. Let\u2019s get started.&#13;&#10;\" class=\"social__icon social__icon--googleplus sharelink--googleplus\" rel=\"noopener\">&#13;<br \/>\n<\/nav>\n<p class=\"blurb\">In this post we will look at different ways you can use to drive sales to your online store. Let\u2019s get started.&#13;\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.digitaldoughnut.com\/CMSPages\/GetFile.aspx?guid=aea2cb56-5040-4089-bb5f-71d02ba7bdc8&amp;maxsidesize=734\"\/><\/p>\n<h3>Start with Honesty<\/h3>\n<p dir=\"ltr\">This may seem somewhat obvious. It\u2019s amazing to see how many sites write copy that\u2019s brutally dishonest.<\/p>\n<p dir=\"ltr\">Honesty is a crucial currency that builds up your business\u2019s reputation. It fosters and encourages trust. Don\u2019t make claims that you can&#8217;t substantiate with factors. Don\u2019t be too consumed by hyperboles.<\/p>\n<p dir=\"ltr\">Today\u2019s customers don\u2019t take marketing hype with kindness. Be straightforward and easy-to-approach in your sales copy and on your homepage.<\/p>\n<p>The principle applies to how well you position yourself as a business.\u00a0<\/p>\n<p dir=\"ltr\">Don\u2019t make the mistake of overreaching yourself. If you\u2019re a business run by two people don\u2019t plaster a copy that makes you appear as if you\u2019re a multi-million dollar enterprise with tons of offices around the world. If you\u2019re a small company let your copy reflect that.\u00a0<\/p>\n<p dir=\"ltr\">To create better copy, you may want to hire a freelance content marketer to assist you in writing your website\u2019s copy professionally.\u00a0<\/p>\n<h3 dir=\"ltr\">Use Ad Extensions to Get More Clicks<\/h3>\n<p dir=\"ltr\">If you\u2019re selling stuff online, ad extensions are the best way to do this. The feature available on both Adwords and Bing lets you make your ad bigger and gives people more places to click on it. It doesn\u2019t cost extra either and simply increases your click-through rate.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"Increase sales online use ad extensions\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh6.googleusercontent.com\/As2AgFi1FzxieELnRiWTIrqAOYAw73mJNwXk9pKtqa_pwHVsJY-7k3CKRfO0k55pgmkvUHdvYWatA_0vDGSqnq5FNr8RMG1hY2NmeE-BYJ1HX_-lE7twij81ahjhYHXP9TBeTeSbuY0aQAyb9_kkISTDnaQtUYqFvTKKerqsN4hAa9DdqULTb33jqZbHRw\"\/><\/p>\n<h3 dir=\"ltr\">Use Customer Testimonials and Other Badges<\/h3>\n<p dir=\"ltr\">In today\u2019s customer climate there\u2019s apparently nothing that creates more trust than a customer testimonials.<\/p>\n<p dir=\"ltr\">It shows how satisfied your customers are and you can showcase this with the help of testimonials.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"Increase sales online include customer testimonials\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh4.googleusercontent.com\/OL6g7YXomHKSAttDiDZtEAtvd7WqSEauMDoPD58-I3cyvHAbnZ0_uIjBsWPX86EbU8A3xKc38F_bkUtRX8UxccS5rbJ5gGmc9X86Mw9-dC79wMnqg9SkpJ4f-Fu_QIWhIY6ButiO4O5C2z6rYtOScKId1ngNL3sMEBppOxvxJw33DwsG7QzGBt1LP_3aGQ\" style=\"width: 734px; height: 268px;\"\/><\/p>\n<p dir=\"ltr\">Satisfied customers are more likely to be influential than best-written sales copy. Make sure you include gushing testimonials and reviews from brand evangelists who dig your brand.<\/p>\n<p dir=\"ltr\">This copy may appear on product pages, landing pages, pricing pages, and more places.<\/p>\n<p dir=\"ltr\">Add trust signals into your copy to increase the average order value.<\/p>\n<p dir=\"ltr\">It creates a better positioning of your brand and if your business has professional accreditations then something like a Better Business Bureau rating can go a long way.<\/p>\n<h3 dir=\"ltr\">Build on the Sense of Urgency<\/h3>\n<p dir=\"ltr\">Being honest and transparent about who you\u2019re targeting and what you do are critical to success. However, there\u2019s no rule against creating a sense of urgency to persuade prospects to buy from you.<\/p>\n<p dir=\"ltr\">Look at the time-limited sale at the top of the header area.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh4.googleusercontent.com\/pO7VDB_3uUfS3B3v_FtMY1cHkK6FhzS_HLEz8J1ZsMoOE0AkwyNt4vlZ3mDdnWHjVYtZAnujE--tvYgLuYHV0iIgGRvKdKaHMkB3h-5B76zp9jGp1BNImPeLEFn_kty15C9oaA4iJwlulBlVAEocsodRdt6t_jOAJpnAl8EVxiNrdRm4I5Lg2OTVa4inUA\" style=\"width: 734px; height: 336px;\"\/><\/p>\n<p dir=\"ltr\">Consumers respond well to incentives that create a sense of urgency. This begins from time-sensitive special offers to limited edition items. These are different ways to call on urgency.<\/p>\n<p dir=\"ltr\">You can offer coupons or discounts to customers who are willing to buy from you immediately with the help of free shipping or a huge discount.<\/p>\n<p dir=\"ltr\">You can use ad customizers on Google ads to offer limited-time sales.<\/p>\n<h3 dir=\"ltr\">Offer a Money-Back Guarantee<\/h3>\n<p dir=\"ltr\">Most times, one of the most powerful factors when making a decision is to avoid a potential loss.<\/p>\n<p dir=\"ltr\">The perceived risk more often than not is financial. What if the product doesn\u2019t work. Or if the customer doesn\u2019t like them. Even small purchases carry this risk and to overcome this objection you can always offer a bulletproof money-back guarantee.<\/p>\n<p dir=\"ltr\">The more risk you remove from the buying decision, the more likely it is they\u2019re going to buy from you. So stop short of anything that dissuades prospects.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"how to increase sales online lifelock money back guarantee\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh5.googleusercontent.com\/-q87Z80fpC8JmBRZs_LERSzOXQ3vnFqwuQDdCy_s5-rrRyezUnEjjdil6EhzX4t2ImE5hSV398oms2MyKgiFgfC4ii0OlZ_ajNpCyHuz8MjsxMyLg4I-4ZMRzqbBgHydMGJ2x0p0IT5gBua-FGfrse7TtymJ2ePzgTjOMLtgH0H8d2wtitgysKuRNqrnuA\" style=\"width: 734px; height: 598px;\"\/><\/p>\n<h3 dir=\"ltr\">Limit Choices<\/h3>\n<p dir=\"ltr\">Many businesses hate the idea of limiting choices to customers. Offering more products is often seen as a ticket to improve sales. That\u2019s not always the case. <a href=\"https:\/\/kamayobloggers.com\/is-masterclass-worth-it\/\" target=\"_blank\" rel=\"nofollow noopener\">Masterclass<\/a> for example provides limited tutorials.<\/p>\n<p>In many cases a greater variety of choices can lead to indecision on the part of prospects and this results in lost revenue.<\/p>\n<p dir=\"ltr\">If you have a vast range of products consider creating product pages in a way that it offers far fewer choices to visitors. This reduces the odds that the visitor will get overwhelmed by the sheer amount of choices.<\/p>\n<p dir=\"ltr\">You can arrange the products into narrow categories and offer fewer products. Either way is fine.<\/p>\n<h3 dir=\"ltr\">Reduce Friction in the Checkout Process<\/h3>\n<p dir=\"ltr\">According to a study from Business Insider, shoppers abandoned more than <a href=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\" target=\"_blank\" rel=\"nofollow noopener\">$4 trillion worth of merchandise in their shopping carts in 2021<\/a>.<\/p>\n<p dir=\"ltr\">What amazes me, even more, is that most of it, around 63% is recoverable.<\/p>\n<p dir=\"ltr\">This is a truly awe-inspiring statistic.<\/p>\n<p dir=\"ltr\">And it reveals to us just how important optimizing the checkout can be.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"how to increase sales online abandoned shopping cart\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh5.googleusercontent.com\/aVVIddt6z65bhEaYr4Pz0oHwg71ury_ju_SdYzQRM8wzQFe17B1VAgBemk4zQ7tly9_BtNQmAFIFFHeWN_qTTs3WMKlP9LN0D2nikihcgmpe_UiI73_Hw6fzI_7S8u5MCi8tQVJTa07LcBgatb6Vyy2M5bsrURChBks6ze3GyxkXQ91dBo8IY3LL2wRfVA\" style=\"width: 734px; height: 412px;\"\/><\/p>\n<p dir=\"ltr\">Similar to that point about user experience, reducing friction in the checkout process can have an impact on your conversion rates. Just like you make it easy to navigate your site, you should also make online purchases super easy.<\/p>\n<p dir=\"ltr\">Eliminate unnecessary steps during the checkout that discourages prospects from converting.<\/p>\n<p dir=\"ltr\">Skip unnecessary form fields and don\u2019t shock them with surprise shipping costs.<\/p>\n<h2 dir=\"ltr\">Provide More Payment Options<\/h2>\n<p dir=\"ltr\"><img decoding=\"async\" alt=\"how to increase sales online easy iphone payment\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh4.googleusercontent.com\/ndWbF-BLXszz4KikAscE8EYGdOae2xIy23ssaIX7Dpfc2ptRtbwwvBeGBqKbTZUI_rI1qhtLDLEt2dn-6bil4LZxM6puj01C8Us2H-GPbIQhDkzGMq98qWAk8TCOVIvGiEDIJrea-LRf7vIuPh0sj-MjqbFbQ4geutUUuJB3jzgjFOamyFcPuHqvJmR2nQ\" style=\"width: 734px; height: 489px;\"\/><\/p>\n<p dir=\"ltr\">Consumers may not require a multitude of product choices. However they need a variety of payment methods.<\/p>\n<p dir=\"ltr\">By offering more payment options, including new services that are now more popular than ever, you can make it easy for prospects to give you their money.<\/p>\n<p dir=\"ltr\">It\u2019s a bit of a hassle to optimize the site to add these options. But this is an almost guaranteed way to increase sales online. Even more so if you are targeting mobile traffic.<\/p>\n<h3 dir=\"ltr\">Invest in Product Images<\/h3>\n<p dir=\"ltr\">There\u2019s evidence to show that well-presented food tastes better than food that\u2019s not assembled well enough. Given the importance of beauty in perceiving things, it stands for us to figure out that quality photography will have a similar effect on consumer minds.<\/p>\n<p dir=\"ltr\">Regardless of what you\u2019re selling include high-quality product photos. Don\u2019t use tiny thumbnails. Or poorly lit photos. Be sure you can include a variety of shots and cover different angles.<\/p>\n<h3 dir=\"ltr\">You Don\u2019t Need Landing Pages<\/h3>\n<p dir=\"ltr\">You don\u2019t always need an endless number of landing pages. Better optimizing your online ads to align with customer intent is more beneficial. For example here\u2019s my landing page on <a href=\"https:\/\/kamayobloggers.com\/grammarly-free-trial\/\" target=\"_blank\" rel=\"nofollow noopener\">Grammarly free trial<\/a>.<\/p>\n<p dir=\"ltr\">Call only campaigns that you regularly see on Facebook or Google ads remove and replace the traditional landing page. Most people don\u2019t want to mindlessly scroll through pages on their mobile phones. They want to simply contact businesses.<\/p>\n<p dir=\"ltr\">Call only ads are the solution and they make it easy for prospects to reach out to your business, eliminating leaky stages of the online sales funnel and increase the volume of calls to your business as well.\u00a0<\/p>\n<h3 dir=\"ltr\">Address Questions and Objections in Your Copy<\/h3>\n<p dir=\"ltr\">One common pitfall when selling online is making assumptions about the knowledge level of prospective customers. Many companies tend to believe that they know customers well. That\u2019s why they don\u2019t address much stuff on their copy and this harms sales.<\/p>\n<p dir=\"ltr\">Consider all questions you can think of and answer them in your copy and on product pages. However don\u2019t bombard customers with every little detail you can think of.<\/p>\n<p dir=\"ltr\">This approach results in a water tight, clear and concise copy.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/how-to-drive-sales-to-your-online-store?feed=Articles-Digital-Doughnut\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; Share:&#13; &#13; &#13; &#13; &#13; In this post we will look at different ways you can use to drive sales to your online store&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":27519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Drive Sales to Your Online Store - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/how-to-drive-sales-to-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Drive Sales to Your Online Store - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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