{"id":27501,"date":"2023-01-04T07:16:15","date_gmt":"2023-01-04T07:16:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/this-day-in-search-marketing-history-january-4\/"},"modified":"2023-01-04T07:16:15","modified_gmt":"2023-01-04T07:16:15","slug":"this-day-in-search-marketing-history-january-4","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/04\/this-day-in-search-marketing-history-january-4\/","title":{"rendered":"This day in search marketing history: January 4"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<h2 id=\"h-rap-genius-returns-to-google-after-link-penalty\">Rap Genius returns to Google after link penalty<\/h2>\n<p>In 2014, 10 days after being penalized for \u201cunnatural links\u201d that it helped create, lyrics site Rap Genius returned to Google\u2019s search results.<\/p>\n<p>On Dec. 24, 2013, Google confirmed it was looking into <a href=\"https:\/\/searchengineland.com\/google-is-looking-into-rap-genius-linking-scheme-masked-as-affiliate-program-180631\">an \u201caffiliate\u201d program Rap Genius created<\/a> in order to get unnatural links pointing to their website. By the next morning, <a href=\"https:\/\/searchengineland.com\/google-has-officially-penalized-rap-genius-for-link-schemes-180777\">Google officially penalized Rap Genius<\/a> for link schemes. <\/p>\n<p>Anyone searching Google for [rap genius] would not find rapgenius.com on Page 1. However, there were links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. <\/p>\n<p>The result of the penalty: a <a href=\"https:\/\/searchengineland.com\/googles-rap-genius-penalty-results-in-huge-traffic-declines-for-the-lyrics-site-180857\">92% drop in search visibility<\/a>.<\/p>\n<p>Said Rap Genius:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>We effed up, other lyrics sites are almost definitely doing worse stuff, and we\u2019ll stop. We\u2019d love for Google to take a closer look at the whole lyrics search landscape and see whether it can make changes that would improve lyric search results.<\/p>\n<p><cite>\u2013 Rap Genius<\/cite><\/p><\/blockquote>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/rap-genius-back-in-google-181125\">Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?<\/a><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"has-text-align-center\" id=\"h-also-on-this-day\">Also on this day\u00a0<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-bing-webmaster-tools-adds-crawl-requests-crawl-errors-indexed-pages-to-performance-report\"><a href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-adds-crawl-requests-crawl-errors-indexed-pages-to-performance-report-345112\">Bing Webmaster Tools adds crawl requests, crawl errors &amp; indexed pages to performance report<\/a><\/h3>\n<p><strong>2021:<\/strong> The new crawling and indexing data, all of which really weren\u2019t directly related to the performance of your search results in Microsoft Bing, became available directly in the search performance report.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-launches-question-hub-for-u-s-publishers\"><a href=\"https:\/\/searchengineland.com\/google-launches-question-hub-for-us-publishers-345118\">Google launches Question Hub for U.S. publishers<\/a><\/h3>\n<p><strong>2021:<\/strong> Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers\u2019 questions. (On Dec. 15, 2022, <a href=\"https:\/\/searchengineland.com\/google-question-hub-to-close-down-390375\">Google announced it was closing down Question Hub<\/a>.)<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-video-anthony-church-on-conversion-tracking-seo\"><a href=\"https:\/\/searchengineland.com\/video-anthony-church-on-conversion-tracking-seo-345124\">Video: Anthony Church on conversion tracking &amp; SEO<\/a><\/h3>\n<p><strong>2021:<\/strong> In this installment of Barry Schwartz\u2019s vlog series, he chats with Church about about two primary topics: conversion tracking and what SEOs should focus on.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-buys-expert-community-and-answer-engine-superpod-for-60-million\"><a href=\"https:\/\/searchengineland.com\/google-buys-expert-community-and-answer-engine-superpod-for-60-million-310020\">Google buys expert community and \u2018answer engine\u2019 Superpod for $60 million<\/a><\/h3>\n<p><strong>2019:<\/strong> Superpod matched audience questions and expert answers across a broad range of topics. Early reports speculated that Superpod\u2019s founders and assets would be deployed to improve the Google Assistant.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-duckduckgo-broke-9-billion-searches-in-2018-and-it-s-growing\"><a href=\"https:\/\/searchengineland.com\/duckduckgo-broke-9-billion-searches-in-2018-and-its-growing-310002\">DuckDuckGo broke 9 billion searches in 2018, and it\u2019s growing<\/a><\/h3>\n<p><strong>2019:<\/strong> By comparison,\u00a0in 2016 they did\u00a0<a href=\"https:\/\/searchengineland.com\/duckduckgo-surpasses-10-billion-searches-4-billion-happening-2016-alone-267806\">4 billion searches<\/a>. And as of October 2018, DuckDuckGo reported reaching\u00a0<a href=\"https:\/\/searchengineland.com\/duckduckgo-reaches-30-million-queries-per-day-306649\">30 million queries per day<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-my-business-dashboard-showing-video-upload-section-for-some-business-owners\"><a href=\"https:\/\/searchengineland.com\/google-business-dashboard-showing-video-upload-section-business-owners-289223\">Google My Business dashboard showing video upload section for some business owners<\/a><\/h3>\n<p><strong>2018:<\/strong> Google seemed to be testing the ability of business owners to upload videos to their local listings within the Google My Business dashboard.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-search-marketing-to-enjoy-late-stage-renaissance-according-to-analyst-firm\"><a href=\"https:\/\/searchengineland.com\/search-marketing-enjoy-late-stage-renaissance-according-analyst-firm-289236\">Search marketing to enjoy \u2018late-stage renaissance,\u2019 according to analyst firm<\/a><\/h3>\n<p><strong>2018:<\/strong> Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>2017:<\/strong> The update let users watch YouTube videos right in their feed, see hotel rates and booking info in search results and instantly open menus from restaurant search results.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-bing-results-ads-now-live-on-aol-search\"><a href=\"https:\/\/searchengineland.com\/bing-results-ads-now-live-on-aol-search-239574\">Bing Results &amp; Ads Now Live On AOL Search<\/a><\/h3>\n<p><strong>2016:<\/strong> Bing began powering AOL\u2019s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL\u2019s properties worldwide.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-duckduckgo-ends-2015-on-a-high-note-reaches-12m-searches-in-a-single-day\"><a href=\"https:\/\/searchengineland.com\/duckduckgo-ends-2015-on-a-high-note-reaches-12m-searches-in-a-single-day-239523\">DuckDuckGo Ends 2015 On A High Note, Reaches 12M Searches In A Single Day<\/a><\/h3>\n<p><strong>2016:<\/strong> The privacy search engine averaged more than 10 million searches per day by the end of the year.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-authors-guild-appeals-lower-court-decision-backing-google-s-book-digitizing-project\"><a href=\"https:\/\/searchengineland.com\/authors-guild-appeals-lower-court-decision-backing-googles-book-digitizing-project-239524\">Authors Guild Appeals Lower Court Decision Backing Google\u2019s Book Digitizing Project<\/a><\/h3>\n<p><strong>2016:<\/strong> At issue was whether Google\u2019s project violates the copyrights of some of the millions of scanned books, or whether it has a valid \u201cfair use\u201d exception.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-blekko-launches-new-tablet-search-engine-izik\"><a href=\"https:\/\/searchengineland.com\/blekko-launches-new-tablet-search-engine-izik-144210\">Blekko Launches New Tablet Search Engine \u201cizik\u201d<\/a><\/h3>\n<p><strong>2013:<\/strong> Izik was designed to deliver a tablet-friendly search experience. Compared to Google on a wide range of search queries and results, izik surfaced more information and made it more visually accessible.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-it-s-official-paypal-president-scott-thompson-the-new-yahoo-ceo\"><a href=\"https:\/\/searchengineland.com\/paypal-president-likely-to-become-new-yahoo-ceo-106635\">It\u2019s Official: PayPal President Scott Thompson The New Yahoo CEO<\/a><\/h3>\n<p><strong>2012:<\/strong> Thompson was viewed initially as a positive hire despite concerns about his lack of experience with digital advertising. After a turbulent few months, <a href=\"https:\/\/searchengineland.com\/report-scott-thompson-to-step-down-as-yahoo-ceo-ross-levinsohn-to-step-in-121184\">Thompson \u201cstepped down\u201d as CEO in May 2012<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-how-rick-santorum-is-making-his-google-problem-worse\"><a href=\"https:\/\/searchengineland.com\/how-rick-santorum-is-making-his-google-problem-worse-106665\">How Rick Santorum Is Making His \u201cGoogle Problem\u201d Worse<\/a><\/h3>\n<p><strong>2012:<\/strong> One problem Santorum had in ranking tops for a search on just his last name was that he didn\u2019t maintain his own dedicated website about himself, a place independent of his elected office where those who wanted to know about Rick Santorum could discover more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-s-marrisa-mayer-talks-new-role-lbs-and-groupon\"><a href=\"https:\/\/searchengineland.com\/googles-marrisa-mayer-talks-new-role-lbs-and-groupon-60207\">Google\u2019s Marrisa Mayer Talks New Role, LBS And Groupon<\/a><\/h3>\n<p><strong>2011:<\/strong> No longer working on search, Mayer\u2019s new responsibilities included Google Maps, local products and some of the company\u2019s mobile products.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-working-on-nfc-based-mobile-payment-service-report\"><a href=\"https:\/\/searchengineland.com\/google-working-on-nfc-based-mobile-payment-service-report-60277\">Google Working On NFC-Based Mobile Payment Service: Report<\/a><\/h3>\n<p><strong>2011:<\/strong> Google had plans for a mobile payment service that would allow users to pay for common goods and services by waving or tapping their mobile phones. That turned out to be <a href=\"https:\/\/searchengineland.com\/google-wallet-now-live-93418\">Google Wallet, which began rolling out in September 2011<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-bing-scores-first-in-car-search-deal-with-toyota\"><a href=\"https:\/\/searchengineland.com\/bing-scores-first-in-car-search-deal-with-toyota-60296\">Bing Scores First In-Car Search Deal With Toyota<\/a><\/h3>\n<p><strong>2011:<\/strong> Bing for Mobile (with Bing Maps) was one of Toyota Entune\u2019s featured apps, giving drivers access to Bing search results via the dashboard\u2019s touch screen or by using Bing for Mobile\u2019s voice search capabilities.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-facebook-s-goldman-investment-an-ipo-delaying-tactic\"><a href=\"https:\/\/searchengineland.com\/facebooks-goldman-investment-an-ipo-delaying-tactic-60220\">Facebook\u2019s Goldman Investment An IPO Delaying Tactic?<\/a><\/h3>\n<p><strong>2011:<\/strong> Was Facebook\u2019s IPO right around the corner? Or did this investment delay the IPO for a year or more? (Spoiler alert: <a href=\"https:\/\/martech.org\/facebook-ipo-fails-to-deliver-anticipated-pop\/\">Facebook\u2019s IPO happened in 2012<\/a>.)<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-on-nexus-one-day-tomorrow-will-google-surprise-us-with-an-android-tablet\"><a href=\"https:\/\/searchengineland.com\/on-nexus-one-day-tomorrow-will-google-surprise-us-with-an-android-tablet-32762\">On Nexus One Day Tomorrow, Will Google Surprise Us With An Android Tablet?<\/a><\/h3>\n<p><strong>2010:<\/strong> Spoiler: no. From Jan. 5, 2010: <a href=\"https:\/\/searchengineland.com\/liveblogging-the-google-nexus-one-phone-launch-32853\">Liveblogging The Google Nexus One Phone Launch<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-s-issac-newton-apple-tree-logo\"><a href=\"https:\/\/searchengineland.com\/googles-issac-newton-apple-tree-logo-32768\">Google\u2019s Issac Newton Apple Tree Logo<\/a><\/h3>\n<p><strong>2010:<\/strong> Google animated the Doodle, where the Apple falls off the Google logo and drops to under the search box.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-research-fear-explains-irrational-b2b-purchase-behavior\"><a href=\"https:\/\/searchengineland.com\/research-fear-explains-irrational-b2b-purchase-behavior-32776\">Research: Fear Explains Irrational B2B Purchase Behavior<\/a><\/h3>\n<p><strong>2010:<\/strong> B2B buying is not a rational process \u2013\u00a0it is a decision process driven by the emotions of the people involved.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-timeline-experiment-seen-in-main-search-results\"><a href=\"https:\/\/searchengineland.com\/google-timeline-experiment-15996\">Google Timeline Experiment Seen In Main Search Results<\/a><\/h3>\n<p><strong>2009:<\/strong> Clicking the \u201cMore timeline results\u201d in the main search results led to a page with much more historical data about the query, which Google said came from their News Archive search service:<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-nathan-stoll-long-time-google-news-product-manager-leaves-google\"><a href=\"https:\/\/searchengineland.com\/nathan-stoll-long-time-google-news-product-manager-leaves-google-13058\">Nathan Stoll, Long Time Google News Product Manager, Leaves Google<\/a><\/h3>\n<p><strong>2008:<\/strong> He would go on to co-found \u201chelp engine\u201d Aardvark, which was later <a href=\"https:\/\/searchengineland.com\/aardvark-acquired-by-google-35965\">acquired by Google in February 2010<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-takes-nasa-to-watch-meteor-shower\"><a href=\"https:\/\/searchengineland.com\/google-takes-nasa-to-watch-meteor-shower-13059\">Google Takes NASA To Watch Meteor Shower<\/a><\/h3>\n<p><strong>2008:<\/strong> That time when NASA scientists used a plane owned by Google\u2019s founders to watch a meteor shower.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-s-user-experience-expert-kevin-fox-joins-new-start-up-company\"><a href=\"https:\/\/searchengineland.com\/googles-user-experience-expert-kevin-fox-joins-new-start-up-company-13060\">Google\u2019s User Experience Expert, Kevin Fox, Joins New Start-up Company<\/a><\/h3>\n<p><strong>2008:<\/strong> Fox, responsible for helping design Gmail, Google Calendar, and Google Reader 2.0, joined a very small startup called FriendFeed, which ended up being acquired by Facebook in August 2009.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-what-time-is-it-don-t-check-google-at-least-in-argentina\"><a href=\"https:\/\/searchengineland.com\/what-time-is-it-dont-check-google-at-least-in-argentina-13061\">What Time Is It? Don\u2019t Check Google (At Least In Argentina)<\/a><\/h3>\n<p><strong>2008:<\/strong> Denizens of the capital of Argentina set their clocks forward \u2013 but Google neglected to.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-truveo-index-hits-100-million-videos\"><a href=\"https:\/\/searchengineland.com\/truveo-index-hits-100-million-videos-13062\">Truveo Index Hits 100 Million Videos<\/a><\/h3>\n<p><strong>2008:<\/strong> The company also said that its search index grew in 2007 from a base of just 5 million videos\u00a0at relaunch\u00a0in August 2007<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-reader-adds-personalized-trends\"><a href=\"https:\/\/searchengineland.com\/google-reader-adds-personalized-trends-10195\">Google Reader Adds Personalized Trends<\/a><\/h3>\n<p><strong>2007:<\/strong> It showed you how you were interacting with your feeds in Google Reader.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-calendar-set-to-pass-yahoo-calendar\"><a href=\"https:\/\/searchengineland.com\/google-calendar-set-to-pass-yahoo-calendar-10196\">Google Calendar Set To Pass Yahoo Calendar<\/a><\/h3>\n<p><strong>2007:<\/strong> Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006. Wonder whatever happened to it?<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-amazon-promotes-askville-linkedin-launches-answers-services\"><a href=\"https:\/\/searchengineland.com\/amazon-promotes-askville-linkedin-launches-answers-services-10197\">Amazon Promotes Askville &amp; LinkedIn Launches Answers Services<\/a><\/h3>\n<p><strong>2007:<\/strong> These were timely efforts by Amazon and LinkedIn after Google\u00a0<a href=\"https:\/\/www.searchenginewatch.com\/2006\/11\/29\/goodbye-google-answers\/\">dropped<\/a>\u00a0their Answers product<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-youtube-forced-to-shut-down-in-brazil\"><a href=\"https:\/\/searchengineland.com\/youtube-forced-to-shut-down-in-brazil-10198\">YouTube Forced To Shut Down In Brazil<\/a><\/h3>\n<p><strong>2007:<\/strong> Why? Because YouTube failed to prevent a celebrity sex video from being posted time and time again<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-removes-tips-feature-after-recent-blog-controversy\"><a href=\"https:\/\/searchengineland.com\/google-removes-tips-feature-after-recent-blog-controversy-10201\">Google Removes \u201cTips\u201d Feature After Recent Blog Controversy<\/a><\/h3>\n<p><strong>2007:<\/strong> A search on\u00a0[calendar]\u00a0and\u00a0[blog]\u00a0no longer brought up the Google Tips at the top. Background: <a href=\"https:\/\/searchengineland.com\/fury-over-googles-self-promotion-wishing-for-perspective-10170\">Fury Over Google\u2019s Self Promotion &amp; Wishing For Perspective<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMX<\/a>)<\/h3>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-past-contributions-from-search-engine-land-s-subject-matter-experts-smes\">Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-3-389509\">January 3<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\">Search Marketing History<\/a> | January 5 &gt;<\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tDanny Goodwin is Managing Editor of Search Engine Land &amp; SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land\u2019s roster of subject-matter experts. He also helps program our conference series, SMX \u2013 Search Marketing Expo.&#13;<br \/>\n&#13;<br \/>\nPrior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-4-389510\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for \u201cunnatural links\u201d that it helped create, lyrics site Rap&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This day in search marketing history: January 4 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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