{"id":27387,"date":"2023-01-03T21:42:57","date_gmt":"2023-01-03T21:42:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/why-martha-stewart-is-using-titos-to-clean-her-home\/"},"modified":"2023-01-03T21:42:57","modified_gmt":"2023-01-03T21:42:57","slug":"why-martha-stewart-is-using-titos-to-clean-her-home","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/why-martha-stewart-is-using-titos-to-clean-her-home\/","title":{"rendered":"Why Martha Stewart Is Using Tito’s to Clean Her Home"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

With the new year in full swing, many people are already partaking in Dry January<\/a>, the month-long challenge where some people choose to abstain from alcohol.<\/p>\n

As a way to provide a creative alternative for the use of Tito\u2019s vodka, the brand teamed up with entrepreneur and DIY expert\u00a0Martha Stewart<\/a>\u00a0to launch \u201cDIY January,\u201d a campaign that demonstrates how you can still use Tito\u2019s without drinking it and get some household tasks done in the new year. The month-long campaign features a spot and a limited-edition collection of \u201cDIY January\u201d bottle-topper attachments for those that want to try out the household tasks. The \u201cDIY January\u201d bottle-topper attachments include the \u201cdeodorizer\u201d to spray musty fabrics, the \u201cflavorizer\u201d used to make pasta sauce and the \u201ccleanerizer\u201d to clean off surfaces.<\/p>\n

\n
\n
\n
\"image\" <\/source><\/source><\/picture><\/a><\/div>\n<\/section>\n<\/div><\/div>\n

As part of the campaign Tito\u2019s, in collaboration with creative agency Arts & Letters Creative Co., released a 60-second spot starring Stewart as she calls on those partaking in Dry January to get crafty. The spot follows Stewart as she demonstrates the use of Tito\u2019s in everyday household tasks such as getting rid of musty smells, giving pasta sauce a little extra kick and a variety of other creative and humorous ways to use the vodka besides drinking it. The ad ends with Stewart encouraging others to try out these DIY tips and tricks\u2026with a freshly made martini in her hand.<\/p>\n

\u201cWe understand that Tito\u2019s drinkers might choose to opt out of drinking this month to partake in Dry January, and we support them in doing that,\u201d Taylor Berry, vp of brand marketing at Tito\u2019s Handmade Vodka, said in a statement.<\/p>\n

Arts & Letters Creative Co., Tito\u2019s Handmade Vodka<\/cite><\/figcaption><\/div>\n

Ringing in the new year<\/h4>\n

Since the trend of participating in Dry January has increased in recent years, more spirit brands such as Molson Coors\u2019 Miller64<\/a> and Heineken<\/a> are joining in with their own creative campaigns focused on providing consumers with a happy medium or an alternative alcohol-free style of enjoying their favorite brands.<\/p>\n

\u201cWe\u2019ll still be here when February rolls around, but we wanted to offer up some helpful alternate ways to use our vodka until then,\u201d Berry said in a statement. \u201cAnd if you decide Dry January or \u2018DIY January\u2019 is not for you? That\u2019s ok, we support Dry Martini January as well.\u201d<\/p>\n

You can view the spot on the brand\u2019s YouTube channel and can purchase the bottle toppers on the brand\u2019s dedicated website<\/a>, with all net proceeds going to the customer\u2019s choice of nonprofit that the brand has teamed up with.<\/p>\n<\/p><\/div>\n