{"id":27373,"date":"2023-01-03T20:59:46","date_gmt":"2023-01-03T20:59:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/web-analytics-above-and-beyond-google-analytics\/"},"modified":"2023-01-03T20:59:46","modified_gmt":"2023-01-03T20:59:46","slug":"web-analytics-above-and-beyond-google-analytics","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/web-analytics-above-and-beyond-google-analytics\/","title":{"rendered":"Web analytics: above and beyond Google Analytics"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n                        &#13;<\/p>\n<p><span style=\"font-weight: 400;\">Does your company use Google Analytics to analyze its website traffic? Google Analytics is one of the most popular, if not the most popular, <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-web-analytics-can-help-you-improve-content-marketing\/\"><span style=\"font-weight: 400;\">website analytics tools<\/span><\/a><span style=\"font-weight: 400;\"> available today. It\u2019s not the only such tool, however, nor the most powerful. Several web analytics tools you can use to supplement Google Analytics\u2014and several go well beyond what Google Analytics can do.<\/span><\/p>\n<h3><strong>Key takeaways<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web analytics track visitors to your website and their onsite behavior<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics is the most popular web analytics tool available today\u2014and it\u2019s free<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can use a variety of tools to supplement Google Analytics\u2019 reporting, including Clicky, Hotjar, Hubspot, Mixpanel, Optimizely, Raven Tools, SE Ranking, SEMRush, Smartlook, and Statcounter<\/span><\/li>\n<\/ul>\n<h2><strong>Understanding web analytics and Google Analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Web analytics uses various tools to track website visitors and their behavior. The goal is to use that data to improve the user experience\u2014and encourage those users to stick around on your site for longer periods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is one of the longest-lived website analytics tools available today. Google launched Google Analytics in 2005 and has steadily grown its user base since then. Google Analytics is the most popular web analytics tool today, used by <\/span><a href=\"https:\/\/trends.builtwith.com\/analytics\/Google-Analytics\"><span style=\"font-weight: 400;\">more than half<\/span><\/a><span style=\"font-weight: 400;\"> of the top 10,000 websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is free to use. Website developers insert a short snippet of code on each page to track a variety of important metrics, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pageviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average time on page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrance points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exit rate<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><strong>How to go beyond Google Analytics with other web analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics is good for tracking basic web metrics, such as number of visitors and bounce rate, but other tools offer more in-depth traffic analysis. When you want to know not just how many people are visiting your website but who they are, where they\u2019re coming from, and what they\u2019re doing while they\u2019re there, check out these other web analytics tools. You can use these tools, presented here in alphabetical order, in conjunction with or instead of Google Analytics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Clicky<\/span><\/h3>\n<p><a href=\"https:\/\/clicky.com\/\"><span style=\"font-weight: 400;\">Clicky<\/span><\/a><span style=\"font-weight: 400;\"> tracks many web analytics in real time. It tracks many of the same fundamental metrics as Google Analytics but offers several additional analytic tools, including uptime monitoring, visitor and action logs, and heat mapping. It\u2019s a privacy-focused web analytics tool and is fully GDPR compliant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clicky offers a free plan with limited functionality and more full-featured paid plans that run from $9.99 per month on up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Hotjar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you want a better understanding of how visitors navigate your website, consider <\/span><a href=\"https:\/\/www.hotjar.com\/\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span style=\"font-weight: 400;\">. This web analytics program uses various tools to track the customer journey, including conversion funnels, heat maps, and user recordings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar\u2019s Basic plan is free, with paid plans running from $32 per month.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/bab7bb7233004fdc8c87dffbb909024a\/imageqz2mh.png\" alt=\"\" width=\"750\" height=\"375\"\/><\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/blog\/click-maps\/\"><em>image source<\/em><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Hubspot<\/span><\/h3>\n<p><a href=\"http:\/\/www.hubspot.com\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> is a justly popular all-in-one web and marketing analytics tool. It goes beyond basic web analytics to include customer relationship management (CRM), lead generation, marketing automation, and customer feedback management. Its web analytics features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptive testing to optimize your website\u2019s performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content attribution reporting to analyze the impact of your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO recommendations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hubspot offers a free version with limited functionality and several paid versions, starting at $25 per month.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mixpanel<\/span><\/h3>\n<p><a href=\"https:\/\/mixpanel.com\/\"><span style=\"font-weight: 400;\">Mixpanel<\/span><\/a><span style=\"font-weight: 400;\"> augments Google Analytics with a full suite of powerful product analytics. These product analytics, designed to improve product development and convert more users, include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account funnels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event tracking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User behavior analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The basic Mixpanel plan is free, with more fully-featured plans priced at $25 per month and up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimizely<\/span><\/h3>\n<p><a href=\"https:\/\/www.optimizely.com\/\"><span style=\"font-weight: 400;\">Optimizely<\/span><\/a><span style=\"font-weight: 400;\"> is a <\/span><a href=\"https:\/\/www.optimizely.com\/recommendations\/\"><span style=\"font-weight: 400;\">digital experience platform<\/span><\/a><span style=\"font-weight: 400;\"> that includes, in addition to other useful features, robust web analytics. The Optimizely platform includes a headless CMS, media management, project management, personalization, A\/B testing, and AI-generated insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizely offers a variety of plans for different uses, including plans for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecommerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature experimentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web experimentation\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Raven Tools<\/span><\/h3>\n<p><a href=\"https:\/\/raventools.com\/\"><span style=\"font-weight: 400;\">Raven Tools<\/span><\/a><span style=\"font-weight: 400;\"> automates SEO and marketing reporting. You identify what you want in each report, and Raven Tools runs those reports automatically when you specify. The latest version includes deeper competitive insights and enhanced visualization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raven Tools offers different versions for different-sized businesses. Plans run from $39 per month to $399 per month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SE Ranking<\/span><\/h3>\n<p><a href=\"https:\/\/seranking.com\/\"><span style=\"font-weight: 400;\">SE Ranking<\/span><\/a><span style=\"font-weight: 400;\"> is an all-in-one SEO tool that offers many important web analytics features. Its SEO functionality includes the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink checking and monitoring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive SEO\/PPC research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insight website auditing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword grouper<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword rank tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page changes monitoring<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SE Ranking plans run from $39.20 to $191.20 per month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SEMRush<\/span><\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\"> might be the second most-used web analytics tool after Google Analytics. It\u2019s also one of the more expensive tools\u2014but well worth it, according to many users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEMRush is a powerful tool that includes both SEO and web analytics functionality. SEM Rush tracks:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink gap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword gap<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic keyword and traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid keyword and traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Position tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, SEMRush\u2019s \u201cdrag and drop\u201d reporting makes it easy to create powerful custom reports with just a few clicks of the mouse. Pricing runs from $119.95 per month to $449.95 per month.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/bab7bb7233004fdc8c87dffbb909024a\/image02.jpg\" alt=\"\" width=\"1276\" height=\"773\"\/><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/analytics\/overview\/?searchType=domain\"><em>image source<\/em><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Smartlook<\/span><\/h3>\n<p><a href=\"https:\/\/www.smartlook.com\/\"><span style=\"font-weight: 400;\">Smartlook<\/span><\/a><span style=\"font-weight: 400;\"> moves beyond web analytics into the world of behavior analytics. It records user sessions on your website and combines them with powerful event-based analytics to qualitatively track user behavior. You\u2019ll learn the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where users drop off<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why users drop off<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How users use your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most crucial page elements<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Smartlook works with Google Analytics and other web analytics tools. There\u2019s a free version available, along with paid versions running from $39 per month on up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Statcounter<\/span><\/h3>\n<p><a href=\"https:\/\/statcounter.com\/\"><span style=\"font-weight: 400;\">Statcounter<\/span><\/a><span style=\"font-weight: 400;\"> is an easier-to-use version of what Google Analytics offers. It tracks basic web analytics via an easy-to-use dashboard and simple interface. Use Statcounter to track page views, visitors, sessions, and other key traffic metrics. There\u2019s even a live visitor feed to watch what users do on your site in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statcounter offers two versions a free Basic plan and a Premium plan that costs $18 per month.\u00a0<\/span><\/p>\n<h2><strong>Get web analytics PLUS with Optimizely\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizely supplements Google Analytics with a full range of analytics for B2B and B2C e-commerce, content management and marketing, and feature and web experimentation. Our <\/span><a href=\"https:\/\/www.optimizely.com\/products\/experiment\/web-experimentation\/\"><span style=\"font-weight: 400;\">visual editor<\/span><\/a><span style=\"font-weight: 400;\"> lets you easily make changes to a web page without coding. You can even launch <\/span><a href=\"https:\/\/www.optimizely.com\/products\/experiment\/web-experimentation\/\"><span style=\"font-weight: 400;\">A\/B tests<\/span><\/a><span style=\"font-weight: 400;\"> with the click of a button and analyze the results with our sophisticated statistics engine. It\u2019s all about identifying the right content for your users\u2014and then optimizing it to maximize monetization.<\/span><\/p>\n<p><a href=\"https:\/\/www.optimizely.com\/get-started\/\"><strong><em>Contact Optimizely today<\/em><\/strong><\/a><strong><em> to learn more about optimizing your conversion rate with A\/B testing. <\/em><\/strong><\/p>\n<p>&#13;<br \/>\n&#13;\n                    <\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/web-analytics-above-and-beyond-google-analytics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; Does your company use Google Analytics to analyze its website traffic? Google Analytics is one of the most popular, if not the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web analytics: above and beyond Google Analytics - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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