{"id":27205,"date":"2023-01-03T10:27:29","date_gmt":"2023-01-03T10:27:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/5-ways-seos-digital-marketers-use-chatgpt\/"},"modified":"2023-01-03T10:27:29","modified_gmt":"2023-01-03T10:27:29","slug":"5-ways-seos-digital-marketers-use-chatgpt","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/5-ways-seos-digital-marketers-use-chatgpt\/","title":{"rendered":"5 Ways SEOs &#038; Digital Marketers Use ChatGPT"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily.<\/p>\n<p>One of the recent revolutionary technologies is <a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-for-content-and-seo\/473823\/\">ChatGPT<\/a> which will change how we work A LOT!<\/p>\n<p>As a programmer, I initially didn\u2019t believe that it could solve advanced tasks but was surprised by seeing how helpful it can be in my daily life. So I started playing around and found the ways I\u2019ve found it useful and wanted to share.<\/p>\n<p>Here are five <a href=\"https:\/\/www.searchenginejournal.com\/what-is-chatgpt\/473664\/\">ChatGPT<\/a> examples and useful ways SEOs and marketers can use it for daily marketing tasks.<\/p>\n<h2><strong>Compose Regular Expressions In Analytics Reporting<\/strong><\/h2>\n<p>Regular expressions can be used in composing analytic reports such as Google Search Console or Google Analytics. Regular expressions are one of the most boring tasks I know, and it may really slow down work. For marketers, it is even tougher as they don\u2019t have a technical background.<\/p>\n<p>Let\u2019s look at an example of GSC\u2019s reporting, which supports filtering by regexp.<\/p>\n<div id=\"attachment_474941\" style=\"width: 703px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474941 size-full b-lazy pcimg\" alt=\"GSC Query Filter by Regexp\" width=\"693\" height=\"520\" data-sizes=\"auto, (max-width: 693px) 100vw, 693px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-63a2f49c2d972-sej.png 693w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-63a2f49c2d972-sej-480x360.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-63a2f49c2d972-sej-680x510.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-63a2f49c2d972-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of GSC Query Filter by Regexp, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-63a2f49c2d972-sej.png\" alt=\"GSC Query Filter by Regexp\"\/><\/noscript><\/div>\n<p>If you are a marketer with no technical background, you may find it hard to use this feature and limit yourself to the few basic regexps which you can find by searching dev-related forums.<\/p>\n<p>Now you have ChatGPT at your disposal!<\/p>\n<p>Just go to ChatGPT and ask:\u00a0 \u201c<em><code>compose regular expression which starts with \u201cHow To\u201d or \u201cWhat is\u201d case insensitive using RE2 syntax<\/code><\/em> \u201d<\/p>\n<div id=\"attachment_474940\" style=\"width: 1114px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474940 size-full b-lazy pcimg\" alt=\"ChatGPT Response\" width=\"1104\" height=\"507\" data-sizes=\"auto, (max-width: 1104px) 100vw, 1104px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej.png 1104w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej-480x220.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej-680x312.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej-768x353.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej-1024x470.png 1024w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of ChatGPT response, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-63a2f495cfedb-sej.png\" alt=\"ChatGPT Response\"\/><\/noscript><\/div>\n<p>Yup!<\/p>\n<pre><code>(?i)^(?:How To|What is)<\/code><\/pre>\n<p>It got the job done instantly. Just copy and paste in the GSC\u2019s filter field, and you will have all the queries which are candidates to optimize for FAQ or HowTo schema.<\/p>\n<div id=\"attachment_474987\" style=\"width: 619px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474987  b-lazy pcimg\" alt=\"GSC report\" width=\"609\" height=\"463\" data-sizes=\"auto, (max-width: 609px) 100vw, 609px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej.png 920w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej-480x365.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej-680x517.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej-768x584.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of GSC report, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/gsc-regexp-result-63a3304cd0f24-sej.png\" alt=\"GSC report\"\/><\/noscript><\/div>\n<p>Pretty easy, isn\u2019t it?<\/p>\n<p>You can use it to compose regexp for GA reports as well. For example, let\u2019s say you want to filter a report which has in the URL words \u201cSamsung\u201d and \u201cphone\u201d. Just ask ChatGPT \u201c<code>compose regular expression which contains words \u201cSamsung\u201d and \u201cphone\u201d case insensitive using RE2 syntax <\/code>\u201d.<\/p>\n<p>Just to note, it is important to mention \u201cRE2 syntax\u201d in the command, as Google\u2019s reporting dashboards support that syntax.<\/p>\n<h2>Compose Complex Spreadsheet Formulas<\/h2>\n<p>Everyone works with Excel or Google Sheets. It is in everyone\u2019s daily work life, and you know how it is sometimes tough to compose spreadsheet formulas as you must do research to find the function name you need and then spend 10-15mins in figuring out how to make it work.<\/p>\n<p>Now it just takes you to ask ChatGPT a command like: \u201c<code>Google Sheet formula which copies all rows from sheet1 where column \"A\" contains word \"iphone\"<\/code>\u201c.<\/p>\n<p>And it didn\u2019t take long to get the solution.<\/p>\n<div id=\"attachment_474946\" style=\"width: 599px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474946  b-lazy pcimg\" alt=\"Google Sheet Formula ChatGPT\" width=\"589\" height=\"309\" data-sizes=\"auto, (max-width: 589px) 100vw, 589px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej.png 999w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej-768x403.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of Google Sheet Formula created by ChatGPT, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chat-gpt-regexp-google-sheet-63a306e19e5d7-sej.png\" alt=\"Google Sheet Formula ChatGPT\"\/><\/noscript><\/div>\n<p>But, the formula it gave <code>=QUERY(Sheet1!A:Z, \"SELECT * WHERE A CONTAINS 'iphone'\", \"Sheet2!A1\")<\/code> has a small error. Of course, ChatGPT is not always providing 100% correct answers, but you may be mistaken. You should check sometimes and fix it manually. The formula I got is 99% correct, except 3rd parameter shouldn\u2019t be there. So I removed it manually and now have <code>=QUERY(Sheet1!A:Z, \"SELECT * WHERE A CONTAINS 'iphone'\")<\/code> which works perfectly!<\/p>\n<h2>Setup Custom Pixel Conversions<\/h2>\n<p>If you are a PPC marketer or just an SEO who wants to set up custom conversions when users perform certain actions on the website but don\u2019t have a web developer\u2019s help, it could be quite challenging in some situations. Yes, you can use <a href=\"https:\/\/www.searchenginejournal.com\/google-tag-manager-ga4-guide\/396169\/\">Google Tag Manager<\/a> in many cases when users click on the link, but you could need smth. different, which is not a built-in feature of GTM.<\/p>\n<p>For example, you need to send a conversion event when one lands on your landing page and scrolls through 35% of the page. Now you don\u2019t need to hire a developer to get the job done. Just go to ChatGPT and ask: \u201c<code>send Facebook pixel custom conversion event once as users scroll through 35% of the page using JavaScript<\/code>\u201d and it will do the magic!<\/p>\n<div id=\"attachment_474944\" style=\"width: 658px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474944 size-full b-lazy pcimg\" alt=\"JavaScript code firing custom facebook pixel event\" width=\"648\" height=\"787\" data-sizes=\"auto, (max-width: 648px) 100vw, 648px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/javascript-chatgpt-63a2f7b121a8f-sej.png 648w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/javascript-chatgpt-63a2f7b121a8f-sej-480x583.png 480w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/javascript-chatgpt-63a2f7b121a8f-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of JavaScript code firing custom Facebook pixel event, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/javascript-chatgpt-63a2f7b121a8f-sej.png\" alt=\"JavaScript code firing custom facebook pixel event\"\/><\/noscript><\/div>\n<p>You can copy and paste this code in your &lt;head&gt; tag of HTML, and you are done. If you have a WordPress site, you can use plugins such <a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noopener\">WPCode<\/a> to make the job easier. Alternatively, you can use Google Tag Manager custom <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107167?hl=en#CustomHTML\" target=\"_blank\" rel=\"noopener\">HTML tag<\/a> to add your JavaScript code there.<\/p>\n<p>It saves you time to find a developer for small daily tasks you have or even if you have a dev. team, you can significantly reduce their workload by doing it yourself.<\/p>\n<h2>Optimize FAQ and Featured Snippets<\/h2>\n<p>SEO professionals may need help getting related questions from users to optimize content for a specific keyword. You can use ChatGPT to get these related questions to make your content more helpful. If you have a travel blog, you may ask: <code>related questions regarding \"cozy cities in Germany\"<\/code> and ChatGPT will draw many queries which really make sense.<\/p>\n<div id=\"attachment_474948\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-474948  b-lazy pcimg\" alt=\"ChatGPT Keyword Research\" width=\"738\" height=\"469\" data-sizes=\"auto, (max-width: 738px) 100vw, 738px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej.png 961w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej-480x305.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej-680x432.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej-768x488.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej.png\"\/><span class=\"wp-caption-text\">Screenshot of ChatGPT performing keyword research, January 2023<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/chatgpt-keyword-research-63a3094f00e07-sej.png\" alt=\"ChatGPT Keyword Research\"\/><\/noscript><\/div>\n<p>Of course, there may be ones that don\u2019t make sense, but they will do 90% of the job. The questions it suggests may haven\u2019t any search volume, but it is still worth going after them because <a href=\"https:\/\/www.searchenginejournal.com\/why-you-should-target-zero-search-volume-keywords\/458522\/\">zero-search volume keywords<\/a> may drive significant traffic.<\/p>\n<h2>Fetch Data from APIs and Coding<\/h2>\n<p>Let\u2019s say you have a WooCommerce Store and want to fetch all products you have with their prices into a Google Sheet. Now you can simply ask: \u201c<code>google app script which fetches all product names and prices from WooCommerce REST API and adds into a spreadsheet<\/code>\u201d and you are done.<\/p>\n<p>It gave me a fully functional code:<\/p>\n<div>\n<pre><code>function\u00a0fetchProducts(){&#13;\nvar\u00a0url\u00a0=\u00a0\"https:\/\/yourshop.com\/wp-json\/wc\/v3\/products\";&#13;\nvar\u00a0options\u00a0=\u00a0{&#13;\n\u00a0\u00a0\"method\":\u00a0\"get\",&#13;\n\u00a0\u00a0\"headers\":\u00a0{&#13;\n\u00a0\u00a0\u00a0\u00a0\"Authorization\":\u00a0\"Basic\u00a0\"\u00a0+\u00a0Utilities.base64Encode(\"YOUR_CONSUMER_KEY:YOUR_CONSUMER_SECRET\")&#13;\n\u00a0\u00a0}&#13;\n};&#13;\nvar\u00a0response\u00a0=\u00a0UrlFetchApp.fetch(url,\u00a0options);&#13;\nvar\u00a0json\u00a0=\u00a0JSON.parse(response.getContentText());&#13;\nfor\u00a0(var\u00a0i\u00a0=\u00a00;\u00a0i\u00a0&lt;\u00a0json.length;\u00a0i++)\u00a0{&#13;\n\u00a0\u00a0var\u00a0name\u00a0=\u00a0json[i].name;&#13;\n\u00a0\u00a0var\u00a0price\u00a0=\u00a0json[i].price;&#13;\n\u00a0\u00a0\/\/\u00a0Do\u00a0something\u00a0with\u00a0the\u00a0product\u00a0name\u00a0and\u00a0price&#13;\n}&#13;\nvar\u00a0sheet\u00a0=\u00a0SpreadsheetApp.getActiveSheet();&#13;\nfor\u00a0(var\u00a0i\u00a0=\u00a00;\u00a0i\u00a0&lt;\u00a0json.length;\u00a0i++)\u00a0{&#13;\n\u00a0\u00a0var\u00a0name\u00a0=\u00a0json[i].name;&#13;\n\u00a0\u00a0var\u00a0price\u00a0=\u00a0json[i].price;&#13;\n\u00a0\u00a0sheet.appendRow([name,\u00a0price]);&#13;\n}&#13;\n}<\/code><\/pre>\n<p>It sometimes may give a code with a small error that you need to fix manually, like in the above example of the Google Spreadsheet formula.<br \/>The coding ability of ChatGPT is going to be especially useful when working with Zapier. If you have ever used Zapier, you know it has a Zap called \u201ccode,\u201d which is for advanced users. Now it isn\u2019t. If you have data in a certain ugly format that needs to be fixed now, you can just ask ChatGPT to fix and use it in Zapier custom code to clean up the data.<\/p>\n<h2>Conclusion<\/h2>\n<p>There are talks that ChatGPT is going to replace humans, and many professions are just going to die out. In my personal opinion, it will not happen, but it will make life easier in different industry fields.<\/p>\n<p><strong>More resources:<\/strong><\/p>\n<p><em>Featured Image: ParinPix\/Shutterstock<\/em><\/p>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-examples\/474937\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways SEOs &amp; Digital Marketers Use ChatGPT - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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