{"id":27175,"date":"2023-01-03T05:17:44","date_gmt":"2023-01-03T05:17:44","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/your-pricing-for-2023-jonny-hates-marketing\/"},"modified":"2023-01-03T05:17:44","modified_gmt":"2023-01-03T05:17:44","slug":"your-pricing-for-2023-jonny-hates-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/03\/your-pricing-for-2023-jonny-hates-marketing\/","title":{"rendered":"Your pricing for 2023 – Jonny Hates Marketing"},"content":{"rendered":"

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Years back, one of my coaches opened my eyes to the concept of proximity pricing.<\/strong><\/p>\n

This simply states that \u201cThe closer your client gets to you, the more they pay\u201d.<\/em><\/strong><\/p>\n

Music and sporting venues have understood the concept of VIP areas at events for decades, right?<\/p>\n

A simple idea, yes, but one lost on many coaches and therapists for whom the default standard offering is a \u201cOne-to-One\u201d session.<\/p>\n

The trouble with 1:2:1 is that you\u2019ll run out of time before you run out of ambition.<\/p>\n

Think instead about a three-layer product pyramid:<\/strong><\/p>\n

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  • BOTTOM: A low-cost ($10-$100pm) membership \u2013 [NOT a one-off course!] \u2013 where people subscribe forever in return for \u201cforever\u201d value. A print newsletter or a weekly coaching call both work well.<\/li>\n
  • MIDDLE: A mid-price ($1,000-$5,000) group programme, where people get access to you simultaneously with others, maximising the impact value for them, and you.<\/li>\n
  • TOP: The exclusive 1:2:1 programme ($5,000-$10,000+), perhaps based on your group programme, but delivered directly by you, to a client who can truly afford you alone.<\/li>\n<\/ul>\n

    Start getting this built-in to your business today, w<\/strong>ith proximity pricing at the heart of your strategy. <\/strong><\/p>\n

    Your mythical six-figure practice can emerge this year, and needs only a handful of new clients each month.<\/p>\n<\/div>\n<\/div>\n