{"id":27032,"date":"2023-01-02T14:32:51","date_gmt":"2023-01-02T14:32:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/mastodon-post-others-offer-new-marketing-opportunities\/"},"modified":"2023-01-02T14:32:51","modified_gmt":"2023-01-02T14:32:51","slug":"mastodon-post-others-offer-new-marketing-opportunities","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/mastodon-post-others-offer-new-marketing-opportunities\/","title":{"rendered":"Mastodon, Post & Others Offer New Marketing Opportunities"},"content":{"rendered":"

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Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform?<\/p>\n

Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and subsequent top-down shifts in some of the platform\u2019s fundamental policies.<\/p>\n

Mainstay B2B brands have joined their B2C counterparts in either taking a temporary break from publishing and advertising on Twitter, or in some cases pulling the plug entirely.<\/p>\n

This has led B2B marketers into an unusual period in the history of social media \u2014 one perhaps not seen since Google\u2019s Plus platform shuttered its doors in April, 2019.<\/p>\n

Growing numbers of B2B marketers have found themselves seeking out Twitter alternatives, hitting just at the traditional time of end-of-year budget surpluses. For some these have combined to usher in a newfound period of taking a previously unheard of look at freshly minted social media platforms or alternatives that haven\u2019t yet seen mainstream usage by B2B brands.<\/p>\n

New platforms Mastodon, Post, Spill, and Counter.Social along with existing social platforms such as Reddit, Discord, and others are in the spotlight of B2B marketers \u2014 each with unique strengths and challenges.<\/p>\n

Let\u2019s jump right in and take a look at some of the top Twitter alternatives available now to B2B marketers and brands.<\/p>\n

1 \u2014 Mastodon Woos Marketers<\/h2>\n

Mastodon<\/a> is an open-source social media platform that has blossomed from a relatively small user base of just over half a million when Twitter ownership changed to recent estimates of over 3.5 million<\/a>.<\/p>\n

Central to Mastodon\u2019s charter is decentralized ownership and operation, through the use of multiple servers<\/p>\n

Microsoft presently has at least two verified accounts on Mastodon, and Adobe has had a presence on the platform since February, 2022, however as with other B2B firms, many seem to be primarily placeholder accounts set up for future use should Mastodon gain a stronger foothold.<\/p>\n

Audience research tool firm SparkToro has used its Mastodon account<\/a> to reach new audiences, and drive content to its website\u2019s blog, posting original content to Mastodon.<\/p>\n

Marketing author and speaker David Meerman Scott<\/a> \u2014 among those featured in our \u201c50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022<\/a>,\u201d isn\u2019t ready to anoint Mastodon as any sort of \u201cnew Twitter\u201d \u2014 far from it.<\/p>\n

\u201cI think marketers can safely ignore Mastodon. I do not think that this little flurry of interest is sustainable, and I do not think that Mastodon or any other social media service will take the place of Twitter. Throughout history, social networks that pioneer a new model can thrive \u2014 Instagram, TikTok come to mind \u2014 but copycats like Google Plus fail,\u201d Meerman Scott recently shared with Jennifer Torres<\/a> in CMSWire\u2019s \u201cTwitter vs. Mastodon: The Marketing Reality<\/a>\u201d<\/p>\n

2 \u2014 Post News Offers Alternative<\/h2>\n

Post News<\/a> \u2014 also known simply as Post \u2014 was founded in 2022 by Noam Bardin<\/a>, former chief executive at transportation platform Waze, as an online platform bridging the area between social media and news.<\/p>\n

Yet to launch, Post has amassed more than 300,000 users on its waiting list to begin trying out an early beta test version of the platform, and recently gained funding from Andreessen Horowitz\u2019 a16z<\/a>.<\/p>\n

B2B brands have relatively little to lose by getting on the waiting list for Post, and reserving a presence for future use.<\/p>\n

3 \u2014 BlueSky, CounterSocial, Spill & Additional Platforms<\/h2>\n

BlueSky<\/a>, a non-profit initiative aimed at building a decentralized social media network protocol, was first announced in 2019 by Twitter co-founder and former chief executive Jack Dorsey.<\/p>\n

CounterSocial<\/a> is an alternative social media platform founded by an anonymous person, which in itself may raise alarm bells for B2B marketers seeking transparency and authenticity, yet it too has gained followers since Twitter\u2019s upheaval \u2014 more than 100,000 users by some estimates<\/a>.<\/p>\n

Spill<\/a> \u2014 billed as a real-time platform focusing on conversation that puts culture first \u2014 is also utilizing a waiting list for new users wishing to sign up. Among its initial features are expected to be creator monetization opportunities and methods to identify artificial intelligence (AI) content bias on the platform, which was founded by two Black former Twitter employees.<\/p>\n

LinkedIn* may be the biggest beneficiary of all from Twitter\u2019s missteps, gaining newfound relevance among both B2B and B2C social media users.<\/p>\n

\u201cLinkedIn may be the biggest beneficiary of all from Twitter\u2019s missteps, gaining newfound relevance among both B2B and B2C social media users.\u201d \u2014 Lane R. Ellis @lanerellis <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

The nature of LinkedIn has been changing in recent years, and the recent exodus from Twitter has more people than ever giving the Microsoft-owned professional network either a second chance or a first genuine try.<\/p>\n

\u201cMy newsfeed is starting to include genuinely interesting comments, links to good articles, life updates from friends, even selfies,\u201d Morgan Meaker<\/a>, senior European business writer at Wired recently observed in \u201cI Found the Perfect Replacement for Twitter. It\u2019s LinkedIn<\/a>.\u201d<\/p>\n

\u201cInfluencers on LinkedIn are changing too. One of my favorites is Nicholas Thompson, CEO of The Atlantic (and formerly editor in chief of WIRED), who posts regular videos titled \u2018The Most Interesting Thing in Tech.\u2019 LinkedIn is starting to seep into real life conversations,\u201d Meaker also shared.<\/p>\n

Shifting Social Platform Paths Energize B2B Content<\/h2>\n