{"id":27021,"date":"2023-01-02T13:54:19","date_gmt":"2023-01-02T13:54:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/how-to-build-brand-awareness-with-content-marketing\/"},"modified":"2023-01-02T13:54:19","modified_gmt":"2023-01-02T13:54:19","slug":"how-to-build-brand-awareness-with-content-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/how-to-build-brand-awareness-with-content-marketing\/","title":{"rendered":"How to Build Brand Awareness with Content Marketing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"How to Build Brand Awareness with Content Marketing\" data-srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle.jpg 1920w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1024x576.jpg\" data-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-163660 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1024x576.jpg\" alt=\"How to Build Brand Awareness with Content Marketing\" class=\"wp-image-163660\" data-srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/DigitalMarketer_ContentMarketingAwareness_NoTitle.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>People can\u2019t buy from you if they don\u2019t know your brand exists. That\u2019s the purpose of brand awareness \u2014 to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness.<\/p>\n<h2>Understanding Brand Awareness<\/h2>\n<p>Brand awareness is how readily consumers recognize your brand. Have they heard of it? Do they remember anything about what you do? Brand awareness is critical to your business\u2019s growth because people can\u2019t consider purchasing from you if they\u2019ve never even heard of your brand.<\/p>\n<p>But what you want from brand awareness goes beyond just an \u201cOh, that\u201d moment. Yes, you want people to recognize your company\u2019s name, but it\u2019s also excellent if they associate specific details with your name.<\/p>\n<p>For example, we don\u2019t just recognize the name McDonald\u2019s. We know what McDonald\u2019s serves, how easy it is to find one, the consistency of their products, etc.<\/p>\n<p>We tie thoughts, feelings, emotions, behaviors, and preferences to brands. Those things help us differentiate and prefer certain brands over others. But all of these positive benefits start with brand awareness.<\/p>\n<p>Children don\u2019t want that Happy Meal toy until they know McDonald\u2019s exists and has Happy Meals.<\/p>\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"246\" alt=\"Content Marketing Certification\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/ContentCertification_Header1-300x246.png\" class=\"wp-image-156628 size-thumbnail lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"246\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/ContentCertification_Header1-300x246.png\" alt=\"Content Marketing Certification\" class=\"wp-image-156628 size-thumbnail\"\/><\/noscript><\/figure>\n<div class=\"wp-block-media-text__content\">\n<div class=\"is-layout-flow wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"wp-block-group__inner-container\">\n<p><strong>Want to get certified in Content Marketing?<\/strong><\/p>\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals\u2014EVERYTHING you need to know to become a true master of digital marketing.\u200b <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/content-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Content Marketing\u2019s Role in Brand Awareness<\/h2>\n<p>Awareness is the first step in the <a href=\"https:\/\/www.digitalmarketer.com\/what-is-the-customer-value-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey<\/a>. That means, without it, you can\u2019t make sales.<\/p>\n<p>Back in the day, companies like McDonald\u2019s spent tons of money on traditional advertising to make people aware of their brands. They erected golden arches seemingly everywhere and made TV commercials featuring Ronald McDonald so children would beg their parents to go. But that\u2019s not the way brands get recognized anymore.<\/p>\n<p>Today\u2019s buyers go online when they\u2019re thinking about buying something. More than 65% of people <a href=\"https:\/\/www.semrush.com\/blog\/online-shopping-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">research online before making a purchase<\/a>. Enter content marketing\u2019s role in today\u2019s customer journey. By having a website and doing SEO content marketing, your brand is more likely to show up for customers when they search for products or services in your category.<\/p>\n<p>For example, let\u2019s say I have a problem. It\u2019s getting colder outside, so I like to have a mug of green tea in the afternoon. Kind of a mid-afternoon pick-me-up. But I\u2019ve noticed that I bring the tea to my desk, then get distracted by calls or emails. <\/p>\n<p>My tea gets cold before I drink it. I mentioned this frustration to a friend, who recommended I get a mug warmer. I can set my cup on the warmer, and my tea will stay warm until I finish it. This product sounds like a perfect solution to my problem, but I have no idea where to buy a mug warmer. So, I head to Google and type it into the search bar. Here\u2019s what I see:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"682\" height=\"637\" data-srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1024x958.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-300x281.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-768x719.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1536x1437.png 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11.png 1600w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1024x958.png\" data-data-sizes=\"(max-width: 682px) 100vw, 682px\" class=\"wp-image-163350 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1024x958.png\" alt=\"\" class=\"wp-image-163350\" width=\"682\" height=\"637\" data-srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1024x958.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-300x281.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-768x719.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11-1536x1437.png 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/image-11.png 1600w\" data-sizes=\"auto, (max-width: 682px) 100vw, 682px\"\/><\/noscript><\/figure>\n<\/div>\n<p>I find brands I\u2019ve never heard of, varying products and price points, and even a story from \u201cThe New York Times\u201d recommending specific warmers. If I scroll down past the ads, I also find smaller businesses that have written posts similar to the one from the \u201cTimes\u201d and have links on their sites to buy those products. <\/p>\n<p>That is content marketing\u2019s role in brand awareness! It leads me from a Google search to content that makes me aware of new brands and helps me eliminate my pain point. My afternoon tea will be warm from here on out!<\/p>\n<p>As a bonus, the money spent on content marketing (much less than those television ads featuring Ronald McDonald) will keep those brands showing up in search results potentially for years, driving traffic and leads to those companies\u2019 websites while creating greater brand awareness.<\/p>\n<h2>Advice for Using Content Marketing to Build Brand Awareness<\/h2>\n<p>Now that you understand how content marketing can drive awareness, you want it to happen right now! That\u2019s understandable. Once you have a tool that you know can make big things happen for your business, you want to use it. But here\u2019s some advice before you dig in.<\/p>\n<h3>When using content marketing to build brand awareness:<\/h3>\n<ul>\n<li><strong>Know Your Audience.<\/strong> Understand your audience and their pain points. What are they likely to search for on Google? Be sure your content is anticipating their search intent.<\/li>\n<li><strong>Use Keywords. <\/strong>Once you know what your audience searches for that your brand helps with, build your keyword strategy around those specific searches. You want your site to pop up when they ask Google their questions.<\/li>\n<li><strong>Vary Your Content.<\/strong> Don\u2019t focus on blog posts alone. You need product or service pages, emails, <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Business Profile<\/a>, and a presence on social media. Post words, videos, graphics, photos, etc., to help people see, recognize, and consider your brand.<\/li>\n<li><strong>Show Up Regularly.<\/strong> You can\u2019t post once and expect people to flock to your site. You have to show up regularly for your audience. That means having a strong website, posting on your blog at least twice a week, and posting and interacting daily on your social media channels. Use the content marketing methods you choose to best serve your audience regularly.<\/li>\n<li><strong>Be Patient.<\/strong> This piece of advice may be the most challenging. You have to be patient. SEO content marketing done right will always work for your brand, but it won\u2019t work overnight. You have to trust the process and celebrate the steady increase in awareness.<\/li>\n<\/ul>\n<h2>The Lesson to Learn<\/h2>\n<p>Building brand awareness through content marketing takes a thoughtful approach but has lasting effects. Using content in these ways will attract more customers to your brand on social channels, your website, and even strategic partners who never heard of you before. Planning and executing a content marketing plan takes time, but the effort is always worth it.<\/p>\n<p><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\"><br \/>\n  <img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"\/><br \/>\n<\/a>\n\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing-brand-awareness\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People can\u2019t buy from you if they don\u2019t know your brand exists. That\u2019s the purpose of brand awareness \u2014 to help people recognize and recall&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Brand Awareness with Content Marketing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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