{"id":26982,"date":"2023-01-02T10:13:17","date_gmt":"2023-01-02T10:13:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/expert-social-media-marketing-predictions-for-2023\/"},"modified":"2023-01-02T10:13:17","modified_gmt":"2023-01-02T10:13:17","slug":"expert-social-media-marketing-predictions-for-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/expert-social-media-marketing-predictions-for-2023\/","title":{"rendered":"Expert Social Media Marketing Predictions For 2023"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Social media usage is steadily growing, and we don\u2019t see it slowing down anytime soon.<\/p>\n<p>In 2021, <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" rel=\"nofollow noopener\" target=\"_blank\">over 4.26 billion<\/a> people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027.<\/p>\n<p>With <a href=\"https:\/\/www.searchenginejournal.com\/digital-marketing-realities-virtual-augmented\/375611\/\">emerging technologies<\/a>, never-ending <a href=\"https:\/\/www.searchenginejournal.com\/instagram-releases-new-reels-features\/452914\/\">feature updates<\/a>, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what\u2019s coming next.<\/p>\n<p>The saying, <em>knowing is half the battle<\/em>, has never been more true.<\/p>\n<p>That\u2019s why we\u2019ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023.<\/p>\n<p>From the rapid rise of <a href=\"https:\/\/www.searchenginejournal.com\/google-may-surface-more-short-form-video-in-search-results\/441599\/\">short-form videos<\/a> to leveraging the value of community building, here\u2019s what they said that marketers should focus on.<\/p>\n<hr\/>\n<h2>TikTok\u2019s Popularity Will Continue To Grow<\/h2>\n<h3><strong>Ilya Cherepakhin, Enterprise Consulting Lead At Media.Monks<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-227659 b-lazy pcimg\" alt=\"Social media trends to watch in 2022\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/12\/ilya-c.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/12\/ilya-c.jpg\" alt=\"Social media trends to watch in 2022\"\/><\/noscript><\/h3>\n<p>Looking ahead to 2023, I predict that TikTok\u2019s ascent as the go-to social media platform for both advertisers and consumers will accelerate.<\/p>\n<p>Several trends are contributing to that, from what other social media players are going through to the way social media is increasingly embracing augmented reality (AR) and virtual reality (VR) formats \u2013 a space where TikTok is uniquely positioned to lead.<\/p>\n<p>TikTok will continue to benefit\u00a0from weaknesses across other digital media platforms.<\/p>\n<p>While TikTok is a social media platform first, it has evolved its service offering, and now it competes head-on for ad budgets typically directed to a range of digital ad platforms.<\/p>\n<p>Thus, it is effectively competing for budgets that would otherwise go to Google or Amazon, just as it is competing for ad dollars a brand may be considering for Meta, Snap, or Twitter.<\/p>\n<p>Once considered default options, many of the historic advertising platforms are increasingly getting their roles questioned, with TikTok emerging as the beneficiary.<\/p>\n<p>In early 2022, The Wall Street Journal wrote about <a href=\"https:\/\/www.wsj.com\/articles\/facebook-apple-google-advertising-privacy-changes-11645199877?mod=article_inline\" rel=\"nofollow noopener\" target=\"_blank\">Facebook\u2019s $10 billion shortfall<\/a>. Meta\u2019s troubles continued throughout the year, with ad spending and their stock continuing to fall.<\/p>\n<p>With Twitter in flux and other historic digital platforms also struggling, TikTok is standing to capitalize on brands who are eager to invest where there is most potential.<\/p>\n<p>User growth and engagement are also on the side of TikTok. Besides the number of TikTok users going strong (projected to reach over <a href=\"https:\/\/www.insiderintelligence.com\/charts\/global-tiktok-user-stats\/\" rel=\"nofollow noopener\" target=\"_blank\">800 million in 2023<\/a>), TikTok users are leveraging the app in new ways.<\/p>\n<p>During the pandemic, TikTok has been a destination for many, but not just for entertainment. TikTok has thus evolved from a platform for distraction to a source of valuable information.<\/p>\n<p>As Pew Research points out, <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2022\/10\/21\/more-americans-are-getting-news-on-tiktok-bucking-the-trend-on-other-social-media-sites\/\" rel=\"nofollow noopener\" target=\"_blank\">more and more Americans get news on TikTok<\/a>, unlike other social sites that are seeing flat engagement or dropping.<\/p>\n<p>This is coupled with a growing comfort with AR and VR features that TikTok is uniquely positioned to leverage.<\/p>\n<p>Yes, it is true that other social media platforms also have similar offerings, like Snap\u2019s lenses. However, TikTok\u2019s first-mover advantage in this space, overall platform premise and customer base expectations make it a much likelier platform where brands are comfortable testing these vehicles.<\/p>\n<p>And speaking of testing, this year, AR- and VR-related ad formats have gone mainstream by no longer being considered new or emerging.<\/p>\n<p>Brands increasingly understand their capabilities, how to align them with their marketing needs, and measure their impact \u2013 which (again) spells more optimism for TikTok at the expense of not only other paid social platforms, but also concerning digital advertising players more broadly.<\/p>\n<h3><strong>Greg Jarboe, President &amp; Co-Founder Of SEO-PR <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-255795 b-lazy pcimg\" alt=\"Greg Jarboe on YouTube and social media marketing\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2018\/06\/greg-jarboe-150x150.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2018\/06\/greg-jarboe-150x150.jpg\" alt=\"Greg Jarboe on YouTube and social media marketing\"\/><\/noscript><\/strong><\/h3>\n<p>Marketers need to \u201cskate to where the puck is going\u201d\u00a0to be in 2023, not where it has been.<\/p>\n<p>That means focusing more attention on TikTok, LinkedIn, Instagram, and YouTube, which are skating headlong in the right direction, and less attention on Twitter, Snapchat, and Facebook, which seem to have played a little too much hockey without the benefit of helmets.<\/p>\n<p>Marketers also need to focus more attention on the countries with the fastest growing economies, like the UAE, Egypt, Qatar, and Saudi Arabia, and less attention on Russia, Italy, Germany, and the U.K., which are facing recessions in 2023.<\/p>\n<hr\/>\n<h2>Short-Form Vertical Videos Will Take Over The Content Game<\/h2>\n<h3><strong>Jacob Styler, Founder &amp; Digital Marketing Director At Infinity Digital <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-470282 b-lazy pcimg\" alt=\"Jacob Styler, Director at Infinity Digital\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/jacob-styler-63690e82f4126-sej-150x150.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/jacob-styler-63690e82f4126-sej-150x150.jpg\" alt=\"Jacob Styler, Director at Infinity Digital\"\/><\/noscript><\/strong><\/h3>\n<p>I think that short-form video content will grow more in 2023.<\/p>\n<p>With the rising star that is TikTok, it was quite clear that Instagram Reels, then YouTube Shorts took off, so no doubt the other platforms will follow.<\/p>\n<p>I am already seeing Twitter prioritize short-form video content in the feed, so this will be a priority for brands to consider when producing content.<\/p>\n<p>I also think the social media shopping experience will expand, so if you haven\u2019t already got a shop feed setup on your socials, then get going with it and start experimenting with ads.<\/p>\n<h3><strong>Bradley Thompson, Director Of Marketing At DigiHype Media <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-474391 size-thumbnail b-lazy pcimg\" alt=\"Bradley Thompson, Director of Marketing at DigiHype Media\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/bradley-thompson-639b237b47a36-sej-150x150.jpeg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/bradley-thompson-639b237b47a36-sej-150x150.jpeg\" alt=\"Bradley Thompson, Director of Marketing at DigiHype Media\"\/><\/noscript><\/strong><\/h3>\n<p>In 2023, we will continue to see a shift for content creators and businesses to focus on short vertical videos.<\/p>\n<p>We already see the emerging popularity of short-duration vertical videos across the major social networks, and this is what marketers should be focussing on.<\/p>\n<p>If you aren\u2019t doubling down on vertical videos that are under 15 seconds in 2023, you are missing out on a huge opportunity.<\/p>\n<p>Vertical videos are easy to produce and low cost, and the organic reach is superior to any other content type on the web, which makes it the best outlet for marketers and content creators.<\/p>\n<p>If you want to grow your business or brand on social media in 2023, you should focus on creating content for the medium in which consumers spend most of their time.<\/p>\n<h3><strong>Mari Smith, CEO At Mari Smith International, Inc.<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474591 b-lazy pcimg\" alt=\"Expert Social Media Marketing Predictions For 2023\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mari-smith-639ffc2c7f6ce-sej-150x150.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mari-smith-639ffc2c7f6ce-sej-150x150.png\" alt=\"Expert Social Media Marketing Predictions For 2023\"\/><\/noscript><\/h3>\n<p>One of the most important Facebook marketing trends is a short-form vertical video, which will continue to grow throughout 2023 and beyond.<\/p>\n<p>On Facebook, marketers should try publishing in the Reels format and short vertical videos as regular feed posts. In some cases, the latter may perform better!<\/p>\n<p>But, more importantly, it is the sea change I began to see throughout 2022 that will only grow stronger in 2023.<\/p>\n<p>And that is the shift away from focusing on all the public-facing proxy or vanity metrics of more followers, more reach, more engagement, etc. And, instead, moving towards focusing on metrics that matter, quietly building relationships and growing our businesses without much fuss and fanfare.<\/p>\n<h3><strong>Katie Lance, CEO &amp; Founder Of Katie Lance Consulting<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474590 b-lazy pcimg\" alt=\"Expert Social Media Marketing Predictions For 2023\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/katie-lance-639ffb9058f62-sej-150x150.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/katie-lance-639ffb9058f62-sej-150x150.png\" alt=\"Expert Social Media Marketing Predictions For 2023\"\/><\/noscript><\/h3>\n<p>I think it will be more important than ever to focus on creating a content library that goes with you regardless of the platform.<\/p>\n<p>There are no guarantees with social\u00a0media. Social media is rented ground.<\/p>\n<p>For everyone creating short-form vertical videos, make sure you are repurposing that to TikTok, Instagram and Facebook Reels, and YouTube Shorts. And for those platforms, I also think that it will be less about trends and music and more about creating original and unique content.<\/p>\n<hr\/>\n<h2>Marketers Will Need To Diversify Their Content Strategy<\/h2>\n<h3><strong>Angie Nikoleychuk, Content Marketing Manager At SEJ <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-467531 b-lazy pcimg\" alt=\"Angie Nikoleychuk\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/10\/angie-nikoleychuk-profile-400-63457e6c9f688-sej-150x150.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/10\/angie-nikoleychuk-profile-400-63457e6c9f688-sej-150x150.png\" alt=\"Angie Nikoleychuk\"\/><\/noscript><\/strong><\/h3>\n<p>Social media in 2023 will have three main themes: diversification, risk, and investment.<\/p>\n<p>Up until now, brands focused on a small handful of text-focused networks. Twitter\u2019s instability is proving why this is such a bad idea.<\/p>\n<p>That\u2019s why, in 2023, anyone using social media for marketing, customer service, and PR should be making huge shifts if they haven\u2019t already. Images and other alternative media are a driving force, but that\u2019s just part of it.<\/p>\n<p>Brands will need to move away from the idea that just being seen is enough since many of the newer networks on the scene don\u2019t have the reach of Twitter. The newer networks are more focused and limited, but these smaller cliques are strong and engaged. Think of it like a pressure washer versus a lawn sprinkler.<\/p>\n<p>Smart social media marketers will also make big changes to their strategies in 2023.<\/p>\n<p>They will be choosing networks for a particular purpose and sharing specific content for that specific audience.<\/p>\n<p>For example, this could include SlideShare for customer education and authority building, YouTube for product awareness and brand building, email marketing for customer retention, and Qwoted for media and journalist connections.<\/p>\n<p>That\u2019s a lot of work and a big investment, but here\u2019s the thing: With so many new networks rising, big features being released, a recession on the horizon, and Twitter expected to continue stumbling from grace over the next year, the companies willing to invest, make a statement, and take risks right now will see huge payoffs.<\/p>\n<hr\/>\n<h2>Existing Social Trends Could Tip The Balance For B2B Marketers<\/h2>\n<h3><strong>Matt Mudra, VP Of Planning &amp; Performance At SCHERMER<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474593 b-lazy pcimg\" alt=\"Expert Social Media Marketing Predictions For 2023\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/matt-mudra-639ffd6b50344-sej-150x150.jpeg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/matt-mudra-639ffd6b50344-sej-150x150.jpeg\" alt=\"Expert Social Media Marketing Predictions For 2023\"\/><\/noscript><\/h3>\n<p>Regarding social media for B2B, here are just a few expectations for 2023.<\/p>\n<p>LinkedIn will continue to be a B2B marketer\u2019s go-to channel due to superior firmographic targeting options and its focus on workplace-related conversations. I doubt we\u2019ll see LinkedIn\u2019s dominant position for B2B marketers change in the next year.<\/p>\n<p>We will also continue to see some major changes at Twitter in 2023 with Musk at the helm, hopefully including some new targeting solutions that will make the channel more attractive for B2B marketers.<\/p>\n<p>Additionally, other social media channels that are traditionally used more for B2C marketing, like TikTok or Pinterest, will expand their offerings to include clean rooms and other targeting solutions that will open the doors for more B2B marketers. I expect Meta will be offering a clean room solution soon as well \u2013 first-party data activations on social will take off in 2023 and beyond.<\/p>\n<p>As TikTok continues to surpass Google and Bing for Gen Z searches, B2B brands will also begin exploring using TikTok for search strategies.<\/p>\n<p>Lastly, social commerce will continue to grow, and hopefully, we\u2019ll start seeing some applications for larger B2B brands to tap into, but that may be a few more years out.<\/p>\n<hr\/>\n<h2>Viral Marketing Will Take The Lead In Powering Up Brand Engagement<\/h2>\n<h3><strong>Mike Dickerson, CEO At ClickDimensions <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-474390 size-thumbnail b-lazy pcimg\" alt=\"Mike Dickerson, CEO at ClickDimensions\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mike-dickerson-639b230dacd95-sej-150x150.jpeg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mike-dickerson-639b230dacd95-sej-150x150.jpeg\" alt=\"Mike Dickerson, CEO at ClickDimensions\"\/><\/noscript><\/strong><\/h3>\n<p>My prediction is that 2023 will be the year of viral marketing.<\/p>\n<p>The era of the \u2018handshake deal\u2019 is well and truly over as B2B buyers and sellers fully adopt the digital-first approach to business.<\/p>\n<p>For marketers to grow their brand in 2023, they need to reach customers online and adopt a more conversational and viral way of digitally marketing their company.<\/p>\n<p>Social media, websites, and ads are great ways to garner interest and surface-level awareness for your brand, but with so many other companies doing the same thing, getting your business noticed and having an impact on potential customers has proven to be a bit more challenging over the past couple of years.<\/p>\n<p>The solution is strategic viral marketing. Viral marketing pieces make the audience feel something. Whether they are entertained, educated, or engaged, customers leave feeling something that becomes a memorable interaction with your company.<\/p>\n<p>By measuring digital engagement, such as the likes, shares, and comments the content garners, companies can see how successful and impactful a viral marketing piece is.<\/p>\n<p>This lasting impression keeps your business in the minds of potential customers, increasing brand awareness and expanding your marketing reach through digital engagements.<\/p>\n<p>Viral marketing will dominate the industry in the coming year. Marketers need to learn how to leverage it effectively across social media, webpages, and digital ads to have the greatest impact.<\/p>\n<p>To begin structuring your viral marketing campaign, focus on using conversational tones and emotive tools, and always focus on what the audience is interested in rather than just what the company wants to say.<\/p>\n<hr\/>\n<h2>Brands Will Strive To Build And Maintain An Engaged Community<\/h2>\n<h3><strong>Alex Macura, Founder Of Your Digital Assembly<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474395 b-lazy pcimg\" alt=\"Alex Macura, Your Digital Assembly\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/alex-macura-639b25642f174-sej-150x150.jpeg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/alex-macura-639b25642f174-sej-150x150.jpeg\" alt=\"Alex Macura, Your Digital Assembly\"\/><\/noscript><\/h3>\n<p>The phasing out of third-party cookies means brands will work harder to build closer relationships with customers and followers \u2013 in real life and on social networks.<\/p>\n<p>Suppose the goal is meaningful user experiences to drive authentic connection and move the user through the funnel. In that case, marketers will double down on integrating online platforms with in-store experiences: omnichannel.<\/p>\n<p>You will also see more brands involved in digital communities. While this is not new on Facebook, you will see an increase on platforms such as Mighty Networks, Circle, Slack, or Discord.<\/p>\n<h3><strong>Sarah Goodall, CEO &amp; Founder Of Tribal Impact <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474393 b-lazy pcimg\" alt=\"Sarah Goodall, CEO &amp; Founder of Tribal Impact\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/sarah-goodall-639b245726041-sej-150x150.jpeg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/sarah-goodall-639b245726041-sej-150x150.jpeg\" alt=\"Sarah Goodall, CEO &amp; Founder of Tribal Impact\"\/><\/noscript><\/strong><\/h3>\n<p>There is a huge opportunity for social media managers to look beyond paid and organic in 2023 and invest in the power of earned social.<\/p>\n<p>It takes longer to cultivate, but empowering and enabling your employees with the confidence to talk about your brand on social media is more credible, scalable, and trustworthy.<\/p>\n<p>But there are so many more benefits than just increasing your reach. Your employees become content generators, creating relatable and timely thought leadership that your customers prefer to engage with.<\/p>\n<p>Your employees amplify the culture in a way that your employer branding team would thank you for \u2013 attracting talent through authentic advocacy.<\/p>\n<p>Your employees will be more engaged \u2013 give them the training and confidence to build their professional brand, and they\u2019ll connect more closely to your brand.<\/p>\n<p>Your customers want more authentic relationships \u2013 they don\u2019t want to be passed from department to department. They want trusted partnerships and relationships. The potential for social media to become embedded into the organization\u2019s culture is huge, benefitting all parts of the customer and employee experience.<\/p>\n<p>Social media managers that recognize this strategic advantage and opportunity will be the ones that can potentially lead quite a transformation for the organization.<\/p>\n<h3><strong>Mari Smith, CEO At Mari Smith International, Inc. <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-474591 b-lazy pcimg\" alt=\"Expert Social Media Marketing Predictions For 2023\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mari-smith-639ffc2c7f6ce-sej-150x150.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/mari-smith-639ffc2c7f6ce-sej-150x150.png\" alt=\"Expert Social Media Marketing Predictions For 2023\"\/><\/noscript><\/strong><\/h3>\n<p>As a \u2018contingency plan\u2019 for community development, you might check out non-Meta alternatives such as Mighty Networks (my favorite), Circle, and possibly Slack, Discord, or Telegram.<\/p>\n<p>The popular online business platform, Kajabi, recently acquired a community platform for integrating into their product, which is great news. The online course platform, Thinkific, recently launched a community product as well.<\/p>\n<p>Thankfully, we\u2019re returning to our social media roots when connecting on the big social platforms was enjoyable, and we could easily create meaningful and lasting connections. Community is everything. Relationships are everything.<\/p>\n<p>So, here\u2019s the bottom line: If it\u2019s a fit for your business, lean into establishing your own rock-solid community of raving fans who love you and love to buy from you. You can still use your public social media channels to get the word out about your new community.<\/p>\n<hr\/>\n<h2><strong>A Renewed Focus On Adaption And Attribution Will Be Vital For Success<\/strong><\/h2>\n<h3><strong>Heather Campbell, Director Of Marketing At SEJ <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-469527 b-lazy pcimg\" alt=\"Heather Campbell, Director of Marketing at SEJ\" width=\"150\" height=\"150\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/10\/heather-635f7c4f44b34-sej-150x150.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/10\/heather-635f7c4f44b34-sej-150x150.jpg\" alt=\"Heather Campbell, Director of Marketing at SEJ\"\/><\/noscript><\/strong><\/h3>\n<p>You\u2019ve got your social strategy set for your \u201ccomfort\u201d platforms (the ones you rely on and have been optimizing for years). But what about all these new platforms popping up?<\/p>\n<p>To play in these new spaces, you will have to learn to adapt and try new things. What works on one platform will likely not work on a new platform. So, you\u2019ll need to be flexible and test the waters.<\/p>\n<p>But before you jump in with both feet, research, research, research.<\/p>\n<p>Research isn\u2019t exactly a new trend, but it should help you make the best choices for your goals. Don\u2019t just jump on the bandwagon because it\u2019s new, especially not because your competition is there.<\/p>\n<p>Make sure it\u2019s the right fit for your goals and that you have the time and resources to devote to managing another platform. Remember, spray-and-pray nor set-it-and-forget-it rarely work.<\/p>\n<p>Let your research and your goals help guide you to a platform where your audience is and where they are actively open to engaging with your brand.<\/p>\n<p>So, now that you\u2019ve found the platform for you, the only way to know if it\u2019s working is through proper attribution.<\/p>\n<p>Sure, we can throw a UTM tag on there, but that only gives you a partial picture. It\u2019s time for full attribution to take center stage for your social campaigns, too.<\/p>\n<p>You\u2019ll have an easier time getting buy-in from the boss if you can fully attribute performance back to social. This means really looking at how your social strategy is holistically impacting your marketing and your brand.<\/p>\n<p>For example, showing how your social reach and engagement are driving brand awareness (something that\u2019s difficult to track) can give you the leverage you need for additional budget or resources.<\/p>\n<p>It will give your boss the peace of mind that these new tests you want to run will be monitored, analyzed, and optimized more quickly.<\/p>\n<p><em><strong>Editor\u2019s note:<\/strong> All interviews have been lightly edited for clarity, brevity, and adherence to our <a href=\"https:\/\/www.searchenginejournal.com\/writers-guidelines-for-search-engine-journal\/\">Editorial Guidelines<\/a>. The views expressed by the interviewees in this column are theirs alone and do not necessarily represent the view of Search Engine Journal.<\/em><\/p>\n<p><strong>More Resources:<\/strong><\/p>\n<hr\/>\n<p><em>Featured Image: DisobeyArt\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/social-media-marketing-predictions-for-2023\/473874\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media usage is steadily growing, and we don\u2019t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":26983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Social Media Marketing Predictions For 2023 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/expert-social-media-marketing-predictions-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Social Media Marketing Predictions For 2023 - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/02\/expert-social-media-marketing-predictions-for-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-02T10:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/01\/social-media-trends-639b2d40d62cf-sej-768x403.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Expert Social Media Marketing Predictions For 2023\",\"datePublished\":\"2023-01-02T10:13:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/\"},\"wordCount\":2776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/social-media-trends-639b2d40d62cf-sej-768x403.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/\",\"name\":\"Expert Social Media Marketing Predictions For 2023 - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/02\\\/expert-social-media-marketing-predictions-for-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/social-media-trends-639b2d40d62cf-sej-768x403.png\",\"datePublished\":\"2023-01-02T10:13:17+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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