{"id":26842,"date":"2022-12-31T18:37:15","date_gmt":"2022-12-31T18:37:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/31\/improve-your-website-content-by-upping-your-e-a-t\/"},"modified":"2022-12-31T18:37:15","modified_gmt":"2022-12-31T18:37:15","slug":"improve-your-website-content-by-upping-your-e-a-t","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/31\/improve-your-website-content-by-upping-your-e-a-t\/","title":{"rendered":"Improve Your Website Content By Upping Your E-A-T"},"content":{"rendered":"

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\"improve-your-website-content-by-upping-your-e-a-t\"<\/p>\n

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.<\/p>\n

And, while the New Year traditional means looking ahead, improving your website’s value can mean looking back at what still matters moving forward.<\/p>\n

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Relevance and Authority: Letting the World See Your Value<\/h3>\n

According to a recent post by Neil Patel, there are three words that best describe content and websites that deliver outstanding value: expertise, authoritativeness, and trustworthiness, also known widely as E-A-T.<\/p>\n

Patel goes on to point out<\/a> that,<\/p>\n

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E-A-T signals what Google and potential customers are looking for\u2014expert-level content that answers all the right questions. E-A-T first showed up in Google\u2019s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. It became especially critical after the August 2018 Google Medic update.<\/em><\/p>\n<\/blockquote>\n

Long gone are the days when business websites could get by with thinly veiled promotional content, generic product or service descriptions, and superficial page content. Visitors clicking on a website<\/a> today are looking to have questions answered, to find solutions to problems, or find information that is accurate and relevant.<\/p>\n

And the websites that fulfill these needs well are the sites that will progressively rank higher in online searches thanks to their perceived expertise, authoritativeness, and trustworthiness, or E-A-T.<\/p>\n

The folks over at HubSpot concur and note<\/a> that when determining relevance and authority, following the E-A-T framework can help tremendously in that, while they are not direct ranking factors, they can improve your SEO content which can, in turn, impact direct ranking factors.<\/p>\n

The Search Engine Journal site explains<\/a> that<\/p>\n

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E-A-T is part of Google\u2019s algorithm and baked into Google\u2019s Search Quality Evaluator Guidelines. Even Google says that E-A-T is \u201cvery important.\u201d <\/em><\/p>\n

The first mention of E-A-T occurred in 2014 when Google added the concept to their Search Quality Guidelines. Google search quality evaluators were instructed to pay attention to:<\/em><\/p>\n