{"id":26825,"date":"2022-12-31T15:01:22","date_gmt":"2022-12-31T15:01:22","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/31\/using-market-research-to-tackle-key-business-challenges-during-a-recession\/"},"modified":"2022-12-31T15:01:22","modified_gmt":"2022-12-31T15:01:22","slug":"using-market-research-to-tackle-key-business-challenges-during-a-recession","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/31\/using-market-research-to-tackle-key-business-challenges-during-a-recession\/","title":{"rendered":"Using Market Research to Tackle Key Business Challenges During a Recession"},"content":{"rendered":"

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\"How<\/p>\n

It looks like 2023 will be a year of recession across most major economies, with some predicting it could take as long as 2024 to see recovery. Many businesses will struggle in the year ahead, with painful choices needed to be made. But as history of previous recessions has shown us, businesses that continue to invest in their brand are most likely to see the strongest growth once the economic storm has passed. Insight will play a critical role for businesses looking to navigate the changing environment and to capitalize during the recovery period.<\/p>\n

During recessionary times market research will continue to guide companies through key business challenges:<\/p>\n

1. Remaining customer-centric<\/h4>\n

Businesses across industry verticals are likely to face challenges over the next 12-24 months which will disrupt their ways of working; demand may dip, supply chains may become disrupted, the pressure to do more with less may increase. It\u2019s vital for B2B companies to get a solid understanding of the changing landscape their customers find themselves in and understand what they can do to be a supportive partner in these times.<\/p>\n

The importance of customer centricity was also highlighted in our recent podcast episode with Cisco\u2019s Tejal Patel<\/a>, who said \u201chowever much technology moves on, understanding the customer and their needs is going to be the number one thing that every marketer needs to look at.\u201d Customer experience (CX) research programs<\/a> will ensure B2B brands can stay in tune with their customers\u2019 evolving needs and expectations, providing the best guidance to shape strategies to deliver superpowered experiences<\/a> through the recession and beyond.<\/p>\n

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Further Reading<\/p>\n

The New Shape of Superpowered B2B Customer Experiences<\/p>\n<\/div>\n

\"The