{"id":26728,"date":"2022-12-30T18:13:07","date_gmt":"2022-12-30T18:13:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/amazon-walmart-and-target-are-becoming-more-like-google-and-facebook\/"},"modified":"2022-12-30T18:13:07","modified_gmt":"2022-12-30T18:13:07","slug":"amazon-walmart-and-target-are-becoming-more-like-google-and-facebook","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/amazon-walmart-and-target-are-becoming-more-like-google-and-facebook\/","title":{"rendered":"Amazon, Walmart and Target are becoming more like Google and Facebook"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wpds-c-grBDNq hide-for-print mb-sm undefined\">\n<div class=\"PJLV PJLV-iAjpuP-css flex items-center\" config=\"[object Object]\" data-qa=\"article-actions\">\n<div class=\"wpds-c-fLphcs\">\n<div class=\"wpds-c-jmLDag wpds-c-jmLDag-bywHgD-variant-primary wpds-c-jmLDag-biynoz-density-compact wpds-c-jmLDag-hZSyid-isOutline-true wpds-c-jmLDag-ejCoEP-icon-left wpds-c-jmLDag-futxca-cv wpds-c-jmLDag-iknmtxO-css\"><button aria-label=\"Comment\" class=\"PJLV PJLV-iPnDcc-css\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\" role=\"img\" class=\"wpds-c-kKAfCG wpds-c-efqEZa focus-highlight flex items-center justify-center brad-lg pointer transition-400 ease-in-out transition-colors\" aria-label=\"Comment on this story\"><title>Comment on this story<\/title><path d=\"M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z\"\/><\/svg><\/button><\/p>\n<p>Comment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"teaser-content grid-center\">\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\"><i><b>This article is a preview of The Tech Friend newsletter. <\/b><\/i><a href=\"https:\/\/www.washingtonpost.com\/newsletters\/the-tech-friend\/?method=SURL&amp;location=ART&amp;itid=lk_inline_manual_1&amp;itid=lk_inline_manual_1&amp;itid=lk_inline_manual_2\" target=\"_blank\" rel=\"noopener\"><i><b>Sign up here<\/b><\/i><\/a><i><b> to get it in your inbox every Tuesday and Friday.<\/b><\/i><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The big honking obvious revolution in shopping since 2020 is that Americans are buying more things online.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Another shift that might be nearly as momentous for your shopping:<b> <\/b>Online stores and real-world ones are becoming more like Google and Facebook. They\u2019re selling your attention, while also selling you products.<\/p>\n<\/div>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">When you read an email from Home Depot or browse on<b> <\/b>Amazon, those stores are using what they know about you to nudge you to a brand of dresser or dog bed that pays to catch your eye.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">You\u2019re used to commercial messages everywhere. And advertising isn\u2019t new in e-commerce and retail stores. Those potato chips at the end of the supermarket aisle probably paid for the prominent shelf space.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But 2022 was the year when paid persuasion invaded more places you shop.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Charging money to influence what you buy helps stores and dog bed manufacturers make more money. Whether this is good for your shopping experience is not really the top priority.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Like many changes in shopping, Amazon is leading the way in paid product persuasion becoming a bigger part of your shopping life. (Amazon founder Jeff Bezos owns The Washington Post.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">My colleague Geoffrey A. Fowler recently<a href=\"https:\/\/www.washingtonpost.com\/technology\/interactive\/2022\/amazon-shopping-ads\/?itid=lk_inline_manual_13\" target=\"_blank\" rel=\"noopener\"> dug into Amazon\u2019s shift <\/a>away from a site where price and quality largely determined what products you\u2019re most likely to see. More and more, your Amazon searches turn up listings of companies that <a href=\"https:\/\/www.vox.com\/recode\/2022\/11\/10\/23450349\/amazon-advertising-everywhere-prime-sponsored-products\" target=\"_blank\" rel=\"noopener\">pay Amazon extra<\/a> to show you their blenders ahead of those from competitors.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Amazon says that the company\u2019s paid promotions are personalized and help you find products that suit you. All companies that sell ads say this. And there is truth to it. Amazon\u2019s advertising sales also have been picking up steam for years. (I first<a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2017-01-30\/amazon-turns-next-to-200-billion-advertising-industry\" target=\"_blank\" rel=\"noopener\"> wrote<\/a> about Amazon\u2019s advertising ambitions about six years ago.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But marketing and shopping experts told me that Amazon\u2019s paid product commercials reached a new level of power this year in three ways: Amazon is eating more of the advertising industry. A growing number of companies believe it\u2019s useful for them to spend more on Amazon ads. And more stores are copying Amazon\u2019s approach.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">For the first time in years, Google and Meta have grabbed<a href=\"https:\/\/www.axios.com\/2022\/12\/20\/google-meta-duopoly-online-advertising\" target=\"_blank\" rel=\"noopener\"> less than half<\/a> of the digital marketing money spent in the United States in 2022. Amazon, which took more than 11 percent of all digital ads purchased, was the biggest reason Google and Meta lost ground as advertising powerhouses, according to the research firm Insider Intelligence.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In part because of Amazon\u2019s success with paid product promotions, <a href=\"https:\/\/www.wsj.com\/articles\/walmart-revamps-ad-sales-business-to-expand-its-reach-11611838810\" target=\"_blank\" rel=\"noopener\">Walmart<\/a>, <a href=\"https:\/\/digiday.com\/marketing\/target-wants-build-media-business-rival-amazon\/\" target=\"_blank\" rel=\"noopener\">Target<\/a>, the grocery delivery company <a href=\"https:\/\/www.nytimes.com\/2021\/10\/13\/technology\/doordash-instacart-advertising.html\" target=\"_blank\" rel=\"noopener\">Instacart<\/a>, drugstore chain<a href=\"https:\/\/digiday.com\/marketing\/as-retail-media-grows-rapidly-advertisers-are-uncertain-where-to-spend\/\" target=\"_blank\" rel=\"noopener\"> Walgreens<\/a> and<a href=\"https:\/\/www.ft.com\/content\/3224a3f6-cf02-4e1f-95f9-9b90da204377\" target=\"_blank\" rel=\"noopener\"> other retailers<\/a> are also putting a higher priority on tailoring commercials to influence what you buy, advertising specialists said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Another reason these ads are spreading is that retailers\u2019 knowledge of what you buy is valuable, especially now that there are more <a href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/04\/26\/iphone-ask-app-not-to-track-ios-update\/?itid=lk_inline_manual_22\" target=\"_blank\" rel=\"noopener\">limitations<\/a> on how internet powers such as Facebook can <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/01\/25\/google-floc-topics-tracking\/?itid=lk_inline_manual_22\" target=\"_blank\" rel=\"noopener\">follow everything<\/a> you do to target you with ads.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Like Google and Facebook, stores are trying to use as much information as they can find about you to steer your choices. One difference from Google and Facebook is that retailers like Amazon and Walmart make money from influencing what you buy <i>and <\/i>from selling you the product.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The thing is \u2026 these ads seem to work on you. And that\u2019s why paid product persuasion is likely here to stay.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">CommerceIQ, whose software helps businesses sell stuff on Amazon and other stores, told me that for each dollar that product sellers spent on Amazon ads during a holiday shopping stretch around Black Friday, they sold more than $5 worth of stuff most of those days. Yeah, that\u2019s a good deal for those companies.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">(Calculations of how well ads work are notorious for being unreliable marketing voodoo. But I felt comfortable with CommerceIQ\u2019s data.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">It\u2019s easy to say you hate ads, but this type of marketing can be handy sometimes.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">If you\u2019re at a Macy\u2019s store or on Walmart\u2019s website to browse for a new winter coat, you might want suggestions for which coat to buy, whether those recommendations are from a professional shopper or from paid commercials. You might also be fine with your supermarket hoarding information on your purchases in exchange for loyalty discounts.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">If you don\u2019t love your favorite big box store nudging you to buy a brand of toothpaste that pays for your attention, you don\u2019t have a lot of power to resist. Just being aware of shopping ads is a good step. Online, they often have small labels that say \u201cSponsored\u201d or something similar.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Under California\u2019s privacy law, you may be able to demand that retailers delete personal information they have collected about you that are some of the ingredients for paid persuasion ads. (Try searching the name of the retailer and \u201cCCPA,\u201d the acronym for the state\u2019s data privacy law.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Unfortunately, filling out the requests to delete your data can be <a href=\"https:\/\/www.washingtonpost.com\/technology\/2020\/02\/06\/ccpa-faq\/?tid=ptv_rellink&amp;itid=lk_inline_manual_35\" target=\"_blank\" rel=\"noopener\">confusing and time consuming<\/a>, and may only be available to California residents. And deleting your data from Walmart or Amazon won\u2019t remove ads when you shop. Ads will just be less targeted to you.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">You\u2019ve heard this advice before: Turn on two-step verification for your online accounts.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">It\u2019s a pain, I know. But try taking five minutes today to pick one account \u2014 your email provider or primary bank account are good places to start, if possible \u2014 and chose an extra step to log into your account in addition to your password.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Needing to enter a one-time code to log in means that even if a crook steals your password, he will have a hard time messing with your account.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Here are instructions to turn on two-step account access for popular email services like your <a href=\"https:\/\/myaccount.google.com\/signinoptions\/two-step-verification\/enroll-welcome\" target=\"_blank\" rel=\"noopener\">Google<\/a> accounts including Gmail, <a href=\"https:\/\/support.microsoft.com\/en-us\/account-billing\/how-to-use-two-step-verification-with-your-microsoft-account-c7910146-672f-01e9-50a0-93b4585e7eb4\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>, <a href=\"https:\/\/support.apple.com\/guide\/mac-help\/use-two-factor-authentication-with-apple-id-mchl8bd4e9c2\/mac\" target=\"_blank\" rel=\"noopener\">Apple accounts <\/a>and <a href=\"https:\/\/help.yahoo.com\/kb\/SLN5013.html\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a>.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">And read more from Heather Kelly: <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/28\/tech-tasks-prevent\/?itid=lk_inline_manual_44\" target=\"_blank\" rel=\"noopener\"><b>6 easy fixes to avoid tech headaches in 2023<\/b><\/a><b>.<\/b><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\"><b>Brag about YOUR one tiny win!<\/b> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdPvgG8CZNsbX95t6QrBLbYK444i7MpFnQcK3Iy53Nl_I0SGg\/viewform\" target=\"_blank\" rel=\"noopener\">Tell us about<\/a> an app, gadget, or tech trick that made your day a little better. We might feature your advice in a future edition of The Tech Friend.<\/p>\n<\/div>\n<section class=\"dn-ns hide-for-print\" data-testid=\"mostRead\" subscriptions-section=\"content\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/30\/amazon-ads-are-everywhere\/?utm_source=rss&#038;utm_medium=referral&#038;utm_campaign=wp_business-technology\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment on this story Comment This article is a preview of The Tech Friend newsletter. Sign up here to get it in your inbox every&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon, Walmart and Target are becoming more like Google and Facebook - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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