{"id":26687,"date":"2022-12-30T15:15:38","date_gmt":"2022-12-30T15:15:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/how-to-improve-your-local-marketing-strategy\/"},"modified":"2022-12-30T15:15:38","modified_gmt":"2022-12-30T15:15:38","slug":"how-to-improve-your-local-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/how-to-improve-your-local-marketing-strategy\/","title":{"rendered":"How To Improve Your Local Marketing Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Laura-Nelson-EOY22.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Laura Nelson<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68409 size-medium alignleft jetpack-lazy-image\" alt=\"Laura Nelson, a guest on the Duct Tape Marketing Podcast \" width=\"300\" height=\"300\" data-recalc-dims=\"1\" data-srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?w=1080&amp;ssl=1 1080w\" data-lazy-data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=300%2C300&amp;is-pending-load=1#038;ssl=1\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"wp-image-68409 size-medium alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=300%2C300&amp;ssl=1\" alt=\"Laura Nelson, a guest on the Duct Tape Marketing Podcast \" width=\"300\" height=\"300\" data-srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-30.jpg?w=1080&amp;ssl=1 1080w\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Laura Nelson. Laura <span style=\"font-weight: 400;\">has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" data-srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" data-srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. But for small businesses \u2014 the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. In this episode, I talk with the VP of Marketing at Signpost, Laura Nelson, about the latest trends in local marketing and what strategies to focus on.<\/p>\n<h3>Questions I ask Laura Nelson:<\/h3>\n<ul>\n<li>[1:17] So what did you work on in your fine arts and what do you do with it now in your life?<\/li>\n<li>[2:07] Let\u2019s talk about the local versus national differences in marketing \u2014 are there any significant differences let\u2019s say for a plumber versus say a software company when it comes to digital marketing?<\/li>\n<li>[3:57] Does a business with 10 locations need to be optimized for all 10 locations?<\/li>\n<li>[5:40] For a lot of businesses, the Google profile presence is one of the most important aspects of the business \u2014 what do you have to do to show up there?<\/li>\n<li>[8:52] Consumer behavior has changed dramatically \u2014 how have referrals changed the game for local businesses?<\/li>\n<li>[12:27] How do we get those reviews from customers that seem to be happy?<\/li>\n<li>[15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.?<\/li>\n<li>[18:02] What are some industries that you think are ahead of the curve in having automated and integrated communication?<\/li>\n<li>[20:25] What benefits can Duct Tape listeners redeem from Signposts?<\/li>\n<\/ul>\n<div>\n<h3>More About Laura Nelson:<\/h3>\n<h3>More About The Certification Intensive Training:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft jetpack-lazy-image\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;is-pending-load=1#038;ssl=1\" data-srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;ssl=1\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/how-to-improve-your-local-marketing-strategy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Laura Nelson In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Improve Your Local Marketing Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/how-to-improve-your-local-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Improve Your Local Marketing Strategy - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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