{"id":26670,"date":"2022-12-30T13:05:36","date_gmt":"2022-12-30T13:05:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/discrete-gpu-sales-plummet-to-historic-lows\/"},"modified":"2022-12-30T13:05:36","modified_gmt":"2022-12-30T13:05:36","slug":"discrete-gpu-sales-plummet-to-historic-lows","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/discrete-gpu-sales-plummet-to-historic-lows\/","title":{"rendered":"Discrete GPU Sales Plummet to Historic Lows"},"content":{"rendered":"

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If you\u2019ve been looking at the GPU market recently and thinking, \u201cnope,\u201d you\u2019re not alone. Jon Peddie Research has released its year-end summary, and it paints a grim picture: Shipments of discrete GPUs have fallen to levels not seen in almost 20 years. It\u2019s an unexpected situation given the recent deluge of GPUs in the channel thanks to the death of crypto. Plus AMD, Nvidia, and Intel have released all-new GPUs this year too. Despite the bounty of silicon at their disposal, gamers are just not buying GPUs right now.<\/p>\n

Peddie\u2019s full report<\/a> is voluminous, coming in at 345 pages with 245 charts. It\u2019s been summarized<\/a> by the good folks at Tom\u2019s Hardware and includes some interesting stats. Note that some of the numbers were calculated using other data Peddie has obtained. Overall, there were 6.9 million discrete GPUs shipped in Q3 of 2022. For the year-over-year period, 14 million GPUs were shipped, a 42% decline. That includes just GPUs from the big names: AMD, Intel, and Nvidia. The GPU market hit similar doldrums right before the pandemic, shipping just 7.4 million units. Still, the number for Q3 2022 is the lowest ever recorded by Jon Peddie Research.<\/p>\n

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Discrete Desktop GPU shipments over time. (Image: JPR\/Tom\u2019s Hardware)<\/p>\n<\/div>\n

As far as market share goes, over the last quarter Nvidia strengthened its market position. According to Peddie\u2019s research, it now controls 86% of the discrete market. AMD actually lost market share in this period, and now only controls around 10%. Intel\u2019s launch of its A700-series GPUs allowed it to capture 4% of the market. That\u2019s pretty impressive since its GPUs have only been selling for a single quarter. Nvidia grew its market share despite the declining shipment numbers. For Q3, it shipped almost 6 million GPUs compared with AMD shipping less than a million. It\u2019s unclear how many units Intel moved in this period. Still, it seems Intel\u2019s launch for Arc was quite successful.<\/p>\n

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Discrete Desktop GPU market share. (Image: JPR\/Tom\u2019s Hardware)<\/p>\n<\/div>\n

The reasons for the steep decline in GPU shipments aren\u2019t perfectly detailed in the summary. However, we can make a few guesses. This entire year has seen a rapid slowdown in the PC market<\/a> as the pandemic began to fade. People went outside again and turned off their PCs. There\u2019s also been increasing economic anxiety for most of the year as well. This has been punctuated by mass layoffs at major companies recently, such as Meta and Amazon. Additionally, a lot of PC upgraders held off in the third quarter in anticipation of all the new hardware coming out.<\/p>\n

Many people might have examined the new CPUs and GPUs and concluded prices were too high. This issue has affected both AMD on the CPU front and Nvidia on the GPU side. AMD had to dramatically lower Zen 4 prices<\/a> for Black Friday and has largely kept them in place. Nvidia hasn\u2019t lowered prices, but so many scalpers tried to return RTX 4080 cards that Newegg halted refunds<\/a> for them.<\/p>\n

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