{"id":26640,"date":"2022-12-30T09:19:59","date_gmt":"2022-12-30T09:19:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/lets-talk-about-old-content-and-redirect-chains\/"},"modified":"2022-12-30T09:19:59","modified_gmt":"2022-12-30T09:19:59","slug":"lets-talk-about-old-content-and-redirect-chains","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/30\/lets-talk-about-old-content-and-redirect-chains\/","title":{"rendered":"Let’s Talk About Old Content And Redirect Chains"},"content":{"rendered":"

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While looking through some questions submitted to SEJ after a recent webinar, two of them stuck out to me as related and similar.<\/p>\n

That means you\u2019re in for a treat, gentile reader, because today\u2019s a special 2-for-1 version of Ask an SEO.<\/p>\n

Here are the questions:<\/p>\n

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Ines asked: What do you do with old websites that have hundreds of URLs with very little traffic to most of them. Do you remove the bad content first? How much should I remove at a time? Is there a rule? Should I take internal links into account?<\/p>\n

Christina asked: Is it better to redirect old content to new content if that leads to a redirect chain? Or should I just delete that content?<\/p>\n<\/blockquote>\n

Let\u2019s Talk About Old Content<\/h2>\n

There\u2019s a lot to unpack here, so let\u2019s dive into it.<\/p>\n

I\u2019ll get my pet peeve out of the way first: Hopefully, you have dates on this old content, so that the readers who do stumble upon it know that it\u2019s old and outdated.<\/p>\n

There are a couple of approaches you can take here, and a lot of it depends on your keyword research and data.<\/p>\n

The first question I\u2019d ask myself for any piece of content is: Is this useful? Or is it harmful (out of date, bad advice, no longer relevant, etc.)?<\/p>\n

If it\u2019s harmful or no longer relevant, like a blog post on how to grow your Google+ following, you can just go ahead and delete it. There\u2019s nothing relevant to redirect it to.<\/p>\n

If it\u2019s useful, you\u2019re left with a few options:<\/p>\n