{"id":26584,"date":"2022-12-29T21:39:56","date_gmt":"2022-12-29T21:39:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/how-to-find-a-local-seo-consultant-for-your-business\/"},"modified":"2022-12-29T21:39:56","modified_gmt":"2022-12-29T21:39:56","slug":"how-to-find-a-local-seo-consultant-for-your-business","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/how-to-find-a-local-seo-consultant-for-your-business\/","title":{"rendered":"How To Find A Local SEO Consultant For Your Business"},"content":{"rendered":"

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The web is like the universe – vast and infinite. And just like there are millions of stars that make up the universe, there are millions of businesses (32 million<\/strong><\/a><\/span>, to be exact) in the United States alone.\u00a0<\/p>\n

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If you\u2019re on the hunt for a particular star, you may need more than your set of eyes to find it and may turn to a telescope for help. The same is true when your customers need a particular service or product, and one of the most powerful and convenient tools they have at their disposal is the internet.\u00a0<\/p>\n

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Yet finding your business on the internet can be as challenging as navigating the universe to pinpoint one star. Your business needs help, and that\u2019s where a local SEO consultant can step in and make your company more visible.<\/p>\n

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If your goal is to take the steps needed to grow your business by making it more easily found, it\u2019s critical to fully understand how local SEO works, what it can do for your business and how to find the right partner who will develop the best marketing strategies<\/strong><\/a><\/span>, including SEO.<\/p>\n

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What Is Local SEO?<\/span><\/h2>\n

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While you may have heard of SEO, or search engine optimization, what is local SEO<\/strong><\/a><\/span> and how is it different?<\/p>\n

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SEO is a strategy used to improve your company\u2019s website in order to make it more visible when potential customers search online for products or services. The better visibility your website has on search engines like Google, Bing and Yahoo, the more likely you are to attract prospective customers to your business.<\/p>\n

\u201cLocal SEO takes that strategy one step further by focusing on improving SEO through technical and content optimization strategies for businesses that service a limited geographical area.\u201d<\/span><\/em><\/h3>\n

Like many small businesses across the country, your core customer base is local \u2026 people you live near, families who share the same schools as your kids, and individuals who may even drive down the same roads as you do on your way into work.\u00a0<\/p>\n

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Yet there are potentially hundreds to thousands of potential customers that have no idea your business exists, and then those customers are in need of a service or product that you provide; instead of remembering your business, they\u2019ll turn to the web for help.\u00a0<\/p>\n

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In fact, nearly 46% of all Google searches<\/strong><\/a><\/span> are looking for local information. GE Capital Retail Bank\u2019s Second Annual Shopper Study<\/strong><\/a><\/span> also shows that nearly 81% of retail shoppers conduct online research before buying.<\/p>\n

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In today\u2019s digital world, where potential clients have a wealth of information at their fingertips, it\u2019s more important than ever that local SEO is part of your overall marketing strategy.<\/p>\n

How Online Searches Work<\/span><\/h2>\n

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Before you search for a local SEO consultant who can help improve the visibility of your business online, it\u2019s important to understand how online searches for your\"local company\u2019s services work.\u00a0<\/p>\n

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Let\u2019s use Google as an example. When a user types a particular service or product into the Google search bar, Google begins searching for a stored copy of all the sites the search engine has indexed. This is called the Google Index<\/strong><\/span>, and it operates very similarly to a library. While a library indexes all the books it has available for use, Google does the same with websites.\u00a0\u00a0<\/p>\n

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To create this index, Google crawls the web, looking at every page, including all content and links. As all this content is explored and stored on Google\u2019s servers, creating an index. Google continuously updates its process that determines how it ranks sites, called algorithms<\/strong>.\u00a0<\/p>\n

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So when a potential customer searches for a product or service that your business offers, Google checks the index and provides the customer with a list of websites that matches the search. These results are ranked using several factors, including:<\/p>\n

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In fact, these are only a few of the approximately 200 factors Google uses in its algorithm to rank websites. For businesses who primarily cater to local customers, the location of your business is a particularly important factor.<\/p>\n

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Google knows that when people are seeking a product or service, they likely want search results from their immediate area. A customer doesn\u2019t have to include \u201cnear me\u201d in the search field. Google automatically takes into account the location of the searcher.<\/p>\n

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What A Local SEO Consultant Does<\/span><\/h2>\n

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Armed with the information above, you may be ready to start searching for a local SEO consultant who can put into motion strategies that will help potential customers find your business.\u00a0<\/p>\n

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An experienced local SEO consultant will focus on using SEO strategy by engaging in two primary activities:<\/p>\n

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    On-page optimizations, such as your website design and content\u00a0<\/span><\/p>\n<\/li>\n

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    Off-page optimizations like link building, which is the process of getting external pages to link to your website<\/span><\/p>\n<\/li>\n<\/ol>\n

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    These two optimization strategies are important because Google uses both to evaluate your website\u2019s credibility, relevance to a search and the quality of user experience. Local SEO services<\/strong><\/a><\/span> will typically include:<\/p>\n

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