{"id":26539,"date":"2022-12-29T19:04:53","date_gmt":"2022-12-29T19:04:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/your-complete-guide-to-creating-top-of-the-funnel-content\/"},"modified":"2022-12-29T19:04:53","modified_gmt":"2022-12-29T19:04:53","slug":"your-complete-guide-to-creating-top-of-the-funnel-content","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/your-complete-guide-to-creating-top-of-the-funnel-content\/","title":{"rendered":"Your Complete Guide to Creating Top of the Funnel Content"},"content":{"rendered":"

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Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage.\u00a0<\/p>\n

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel<\/a>.<\/strong> Below is a great visual representation of what the funnel looks like.<\/p>\n

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Source<\/a>.<\/p>\n

From the image, you\u2019ll understand that the needs of every stage differ. So, disseminating one content type across the levels is not advisable.\u00a0<\/p>\n

The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. These people just realized they have a problem and want a solution. So, top-of-the-funnel content focuses on providing value \u2013 informing them without trying to sell to them.<\/p>\n

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. But the question is; how can you grab your target audience\u2019s attention, create a memorable first impression and achieve these goals with your ToFu content? Read on. You\u2019ll find your answers in this guide.<\/p>\n

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  1. Focus on Informative Content<\/strong><\/li>\n<\/ol>\n

    As mentioned earlier, your top-of-the-funnel content should not focus on selling. Instead, it should educate, entertain, or inform.\u00a0<\/p>\n

    You want to capture the reader\u2019s attention and give them answers to their queries. Therefore, trying to sell from the outset can deprive you of that. Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they\u2019ll be more open to buying something.<\/p>\n

    See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy<\/a>. It is a chance to make a lasting first impression on anyone struggling with SaaS marketing.\u00a0<\/p>\n

    It addresses the reader\u2019s pain points, establishing the foundation for a relationship that will eventually make them invest in the Scoop software down the road.\u00a0<\/p>\n

    \"\"\/<\/figure>\n

    Source<\/a><\/p>\n

    To create a meaningful and informative piece of content, start by asking questions such as:<\/p>\n