{"id":26531,"date":"2022-12-29T18:39:55","date_gmt":"2022-12-29T18:39:55","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/a-guide-to-building-an-authentic-and-powerful-personal-brand\/"},"modified":"2022-12-29T18:39:55","modified_gmt":"2022-12-29T18:39:55","slug":"a-guide-to-building-an-authentic-and-powerful-personal-brand","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/a-guide-to-building-an-authentic-and-powerful-personal-brand\/","title":{"rendered":"A Guide To Building An Authentic And Powerful Personal Brand"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Laura-Bull-EOY22.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Laura Bull<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68402 size-medium alignleft jetpack-lazy-image\" alt=\"Laura Bull, a guest on the Duct Tape Marketing Podcast\" width=\"300\" height=\"300\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?w=1080&amp;ssl=1 1080w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=300%2C300&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"wp-image-68402 size-medium alignleft\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=300%2C300&amp;ssl=1\" loading=\"lazy\" alt=\"Laura Bull, a guest on the Duct Tape Marketing Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-29.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/><\/noscript>In this episode of the <a href=\"https:\/\/ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/\">Duct Tape Marketing Podcast<\/a>, I interview Laura Bull. Laura is <span style=\"font-weight: 400;\">a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is \u2014 <a href=\"https:\/\/amzn.to\/36Fo4EB\" target=\"_blank\" rel=\"noopener\">From Individual to Empire: A Guide to Building an Authentic and Powerful Brand<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development including Carrie Underwood, Brad Paisley, and Johnny Cash. Now she\u2019s helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand, why she\u2019s working to redefine the term \u201cinfluencer\u201d, and how to transform entrepreneurs into viable brands.<\/p>\n<h3>Questions I ask Laura Bull:<\/h3>\n<ul>\n<li>[1:40] The branding of the music industry has changed dramatically \u2014 hasn\u2019t it?<\/li>\n<li>[4:27] What\u2019s one of the wackiest stories from working with artists in the music industry that you want to share or who\u2019s somebody that came on the scene and didn\u2019t develop like you thought they should have?<\/li>\n<li>[6:05] Could you talk about where we\u2019re at today with personal branding and how influencer branding is a very different thing?<\/li>\n<li>[8:06] What are your thoughts on the idea that it isn\u2019t about putting your name on all kinds of stuff and people who do a great job with influencer marketing have a point of view about what they\u2019re trying to accomplish?<\/li>\n<li>[11:40] What\u2019s the difference in your view of narrative versus storytelling?<\/li>\n<li>[13:56] Could you share a little about your five-part framework of an influencer \u2014 specifically if I\u2019m a brand and I want to increase my influencer, what are the things I need to start thinking about doing first?<\/li>\n<li>[18:02] Could you unpack your brand matrix for us?<\/li>\n<li>[20:33] Where can people find out more about you and your work?<\/li>\n<\/ul>\n<div>\n<h3>More About Laura Bull:<\/h3>\n<h3>Learn More About The Certification Intensive Training:<\/h3>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft jetpack-lazy-image\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/building-an-authentic-personal-brand\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Laura Bull In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide To Building An Authentic And Powerful Personal Brand - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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