{"id":26450,"date":"2022-12-29T13:40:57","date_gmt":"2022-12-29T13:40:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/hootsuite-unveils-the-top-social-media-marketing-trends-for-2023\/"},"modified":"2022-12-29T13:40:57","modified_gmt":"2022-12-29T13:40:57","slug":"hootsuite-unveils-the-top-social-media-marketing-trends-for-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/29\/hootsuite-unveils-the-top-social-media-marketing-trends-for-2023\/","title":{"rendered":"Hootsuite Unveils the Top Social Media Marketing Trends for 2023"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<nav class=\"nav__social--content\">&#13;<br \/>\n    <span>Share:<\/span>&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/hootsuite-unveil-top-social-media-marketing-trends&amp;title=Hootsuite Unveils the Top Social Media Marketing Trends for 2023&amp;summary=Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.\" class=\"social__icon social__icon--facebook sharelink--facebook\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/twitter.com\/home?status=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/hootsuite-unveil-top-social-media-marketing-trends&amp;title=Hootsuite Unveils the Top Social Media Marketing Trends for 2023&amp;summary=Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.\" class=\"social__icon social__icon--twitter sharelink--twitter\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/hootsuite-unveil-top-social-media-marketing-trends&amp;title=Hootsuite Unveils the Top Social Media Marketing Trends for 2023&amp;summary=Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.\" class=\"social__icon social__icon--linkedin sharelink--linkedin\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/plus.google.com\/share?url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/hootsuite-unveil-top-social-media-marketing-trends&amp;title=Hootsuite Unveils the Top Social Media Marketing Trends for 2023&amp;summary=Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.\" class=\"social__icon social__icon--googleplus sharelink--googleplus\" rel=\"noopener\">&#13;<br \/>\n<\/nav>\n<p class=\"blurb\">Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the New Year.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.digitaldoughnut.com\/CMSPages\/GetFile.aspx?guid=db382baa-eba5-4740-963a-2be60a2d3b54&amp;maxsidesize=734\" loading=\"lazy\"\/><\/p>\n<p>Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023.<\/p>\n<p>Bridging this gap,\u00a0Hootsuite\u00a0is excited to\u00a0announce the launch of its seventh annual<a href=\"http:\/\/hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0Social Trends Report<\/a>, providing a deep dive into the industry behaviours guiding brands\u2019 marketing and social strategies this year.\u00a0<\/p>\n<p>At the time that last year\u2019s Social Trends Report was released, pandemic restrictions were starting to ease and markets were booming \u2013 a positive turn of events that had many feeling optimistic for the future.<\/p>\n<p>However, looking ahead into 2023, a looming recession, rising inflation, declining consumer spending, and workforce reductions across major business sectors have made decision making precarious for businesses of all sizes. Despite this uncertainty, Hootsuite\u2019s report shows that there is good news on the horizon.\u00a0<\/p>\n<p>Social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, it\u2019s finally happening \u2013 social marketers are getting more agency over their work, and social media marketing has matured as a profession.<\/p>\n<p>\u201cSocial media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today\u2019s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy,\u201d\u00a0<strong>said Maggie Lower, Chief Marketing Officer, Hootsuite.<\/strong>\u00a0\u201cIn 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits.\u00a0Stronger brand reputation, greater customer interaction, trust and loyalty \u2013 now and in the future \u2013 depends on it.\u201d<\/p>\n<p>Leveraging surveys from over 10,600 marketers and primary interviews with dozens of social marketing practitioners, leaders, observers and partners, we found compelling insights spanning the social ecosystem \u2013 from social marketing and care to social commerce. Here are the top insights for marketers to consider in the year to come:<\/p>\n<ul>&#13;<\/p>\n<li aria-level=\"1\">Big brands are investing less in influencer marketing, opening the door for small businesses to engage top creators (at lower price points!)<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Social\u2019s new-found exposure in the C-suite opens it up to new levels of scrutiny \u2013 with differing opinions on what ROI looks like among social marketers and senior leaders<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Recycling content becomes a thing of the past; marketers stop chasing new features and start getting more strategic,\u00a0creating more creative, unique content for fewer platforms<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Social commerce loses traction with platform pull back, but is only a loss to those that follow suit; marketers with the patience to hold on see new opportunities to gain a competitive edge<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Google, who? Social search optimisation emerges as a make-or-break skill for marketers<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">The return to brick-and-mortar shopping makes businesses lose focus on digital customer service \u2013 opening the door for chatbot adopters to gain a massive advantage<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"1\">Marketers don\u2019t feel equipped for digital customer service, and the implications of unanswered DMs are further reaching than one might think<\/li>\n<p>&#13;\n<\/ul>\n<p>Social has become intrinsically intertwined with how people live, work, operate, and shop \u2014 with more than 4.7 billion people around the globe now<a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends-q4-update\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0using social media<\/a>.<\/p>\n<p>While keeping up with all the evolving trends can be intimidating, Hootsuite\u2019s Social Trends Report offers marketers a guide to the wild world of social \u2014 complete with simple, specific recommendations \u2014 to help them gain an edge on their social strategy in 2023 and build community and connection with their customers.\u00a0<\/p>\n<p>\u201cIn a year marked by global economic and social upheaval, brands and organisations are looking for tools to help navigate their business through the noise to connect with their customers \u2014 and with even more urgency as we all become more digital and connected,\u201d\u00a0<strong>said Tom Keiser, Chief Executive Officer, Hootsuite.\u00a0<\/strong>\u201cWith the launch of our 2023 Trends Report, we\u2019re proud to provide our insights, recommendations and tangible recommendations to help organisations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth.\u201d<\/p>\n<p>To help our customers put the top social trends into action in real-time, we have paired each trend within the report with newly-created resources that social media marketers can build into their strategy and begin using today. The suite of resources developed to support this report include:<\/p>\n<h3><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\/marketing\" target=\"_blank\" rel=\"nofollow noopener\">Social Marketing<\/a>\u00a0<\/h3>\n<ul>&#13;<\/p>\n<li aria-level=\"2\"><strong>Creator Brief Template for Small Businesses<\/strong>, helping social marketers to align goals and deliverables with the creators they are engaging, while at the same time including clauses that ensure a mutually beneficial partnership.<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"2\"><strong>Social Media Audit Template<\/strong>, designed to help social marketers evaluate their current social media efforts and help inform their strategy for the new year.\u00a0<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"2\"><strong>Social Media Report Template<\/strong>, complete with a success snapshot, data tracking, results and analysis to show social\u2019s ROI to senior leaders.<\/li>\n<p>&#13;\n<\/ul>\n<h3><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\/commerce\" target=\"_blank\" rel=\"nofollow noopener\">Social Commerce<\/a><\/h3>\n<ul>&#13;<\/p>\n<li aria-level=\"2\"><strong>Getting Started with Social Commerce Guide,\u00a0<\/strong>breaking down the three simple steps required to start turning a brands\u2019 social followers into paying customers.<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"2\"><strong>Social Post SEO Checklist Template,\u00a0<\/strong>providing a list of tips to check off the list when developing social posts to ensure SEO is optimised.<\/li>\n<p>&#13;\n<\/ul>\n<h3><a href=\"http:\/\/www.hootsuite.com\/research\/social-trends\/customer-service\" target=\"_blank\" rel=\"nofollow noopener\">Social Customer Care<\/a><\/h3>\n<ul>&#13;<\/p>\n<li aria-level=\"2\"><strong>Facebook Messenger for Customer Care Guide<\/strong>\u00a0with everything brands need to know to build stronger relationships with their customers across messaging platforms like Facebook Messenger.<\/li>\n<p>&#13;<\/p>\n<li aria-level=\"2\"><strong>Essential Direct Messaging Replies Template<\/strong>, a templated list of DM responses to enhance the social customer care experience, eliminating the need for our customers to think about how to respond next.\u00a0<\/li>\n<p>&#13;\n<\/ul>\n<p><strong>Get the complete analysis, brand examples, and strategies for 2023 in the<\/strong>\u00a0<a href=\"http:\/\/hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"nofollow noopener\"><strong>full report<\/strong><\/a><strong>.<\/strong><\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitaldoughnut.com\/articles\/2022\/december-2022\/hootsuite-unveil-top-social-media-marketing-trends?feed=Articles-Digital-Doughnut\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; Share:&#13; &#13; &#13; &#13; &#13; Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hootsuite Unveils the Top Social Media Marketing Trends for 2023 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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