{"id":26318,"date":"2022-12-28T17:57:14","date_gmt":"2022-12-28T17:57:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/28\/mops-leaders-as-scientists-embracing-the-scientific-method\/"},"modified":"2022-12-28T17:57:14","modified_gmt":"2022-12-28T17:57:14","slug":"mops-leaders-as-scientists-embracing-the-scientific-method","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/28\/mops-leaders-as-scientists-embracing-the-scientific-method\/","title":{"rendered":"MOps leaders as scientists: Embracing the scientific method"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as <a href=\"https:\/\/martech.org\/why-marketing-operations-leaders-have-become-modernizers\/\">Modernizers<\/a>, <a href=\"https:\/\/martech.org\/marketing-operations-leaders-are-modern-orchestrators-psychologists-and-scientists-mops\/\">Orchestrators<\/a>, and <a href=\"https:\/\/martech.org\/mops-leaders-as-psychologists-the-modern-mind-readers\/\">Psychologists<\/a>. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"MOps leaders as scientists\" class=\"wp-image-357300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-800x450.jpeg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-600x338.jpeg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-200x113.jpeg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-768x432.jpeg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-1536x864.jpeg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-150x84.jpeg.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists.jpeg.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-800x450.jpeg.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-800x450.jpeg.webp\" loading=\"lazy\" alt=\"MOps leaders as scientists\" class=\"wp-image-357300\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-800x450.jpeg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-600x338.jpeg.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-200x113.jpeg.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-768x432.jpeg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-1536x864.jpeg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-150x84.jpeg.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists.jpeg.webp 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>The path to knowledge employs the <a href=\"https:\/\/plato.stanford.edu\/entries\/scientific-method\/\" target=\"_blank\" rel=\"noreferrer noopener\">scientific method<\/a>. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation. They then test the hypothesis by conducting experiments. An idea in marketing is analogous to a hypothesis. The execution \u2014 such as a campaign based on the idea \u2014 and measurement of results can be compared to an experiment.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"393\" alt=\"MOps leaders as scientists - Composite by Milt Hwang\" class=\"wp-image-357302\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-800x393.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-600x295.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-200x98.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-768x377.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-150x74.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang.png.webp 1435w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-800x393.png.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-800x393.png.webp\" loading=\"lazy\" alt=\"MOps leaders as scientists - Composite by Milt Hwang\" class=\"wp-image-357302\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-800x393.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-600x295.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-200x98.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-768x377.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang-150x74.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2022\/12\/MOps-leaders-as-scientists-Milt-Hwang.png.webp 1435w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Incorporating a scientific-discovery mindset is integral to the success of marketing teams and professionals. Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see <a href=\"https:\/\/martech.org\/why-marketing-operations-leaders-have-become-modernizers\/\">part 1<\/a>). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.\u00a0\u00a0<\/p>\n<p>For example, a cornerstone value proposition of marketing automation platforms is the ability to conduct email marketing at scale. Not only can using the platform determine whether it can achieve that goal, but it\u2019s also possible to conduct experiments within experiments. <a href=\"https:\/\/martech.org\/the-abcs-of-ab-testing\/\">A\/B testing<\/a> was initially implemented by creating and deploying two separate versions of the email creative to small segments of the database. This is a simple experiment to determine which creative performs better.<\/p>\n<p>Every element of every digital campaign and underlying tactic is an opportunity for an experiment. The results (which performed \u201cbetter\u201d) are measured from recipient responses. Those responses may include key performance indicators (KPIs) ranging from the foundational \u2014 opens, click-throughs, form-completions, conversion rates \u2014 to campaign and business outcomes, e.g., leads, opportunities and sales.\u00a0\u00a0<\/p>\n<h2 id=\"h-holistic-testing-and-iterative-learning\">Holistic testing and iterative learning<\/h2>\n<p>Many marketers consider A\/B testing a starting point. But linking multiple tactics and experiments, and using an iterative approach, can turbocharge our marketing.\u00a0<\/p>\n<p>We \u201d\u2026want to go a little bit further than (A\/B testing) and do what I call \u2018holistic testing,\u2019 which is very much scientific testing,\u201d Kath Pay, CEO of Holistic Email Marketing, said <a href=\"https:\/\/martech.org\/how-testing-can-give-your-email-marketing-a-conversions-boost\/\">at a recent MarTech conference<\/a>.<\/p>\n<p>\u201cOnce you get a winning result, and this will be based upon time, as opposed to just the volume of emails (in a single campaign), then you\u2019re going to update the hypothesis and replace the losing stream with a new stream that\u2019s supporting your next hypothesis,\u201d Pay explained.<\/p>\n<p>Learning is an iterative process whether the A\/B or holistic approach is employed. Observations yield a hypothesis. A test is conceived and conducted, followed by a review of results and learnings applied to the next iterative learning cycle.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" alt=\"Iterative Learning\" class=\"wp-image-336190\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-800x410.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-600x307.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-200x102.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-768x393.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-150x77.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1.png.webp 1144w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-800x410.png.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-800x410.png.webp\" loading=\"lazy\" alt=\"Iterative Learning\" class=\"wp-image-336190\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-800x410.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-600x307.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-200x102.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-768x393.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1-150x77.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay1.png.webp 1144w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<h2 id=\"h-evaluate-results-beware-automation\">Evaluate results, beware automation\u00a0<\/h2>\n<p>Every experiment yields more data to be analyzed. Successful marketers are disciplined to pause and evaluate the outcomes of experiments before moving on to the next.\u00a0\u00a0<\/p>\n<p>Often, the data requires us to revise our hypothesis before coming up with the next experiment. Just because we can automate the next step doesn\u2019t mean we should.<\/p>\n<h2 id=\"h-scientists-impact-business-results\">Scientists impact business results<\/h2>\n<p>Marketing leaders and marketing operations specialists are often tasked with building the models that report on the outcomes of marketing programs.\u00a0<\/p>\n<p>Attribution models have evolved significantly beyond \u201clast touch\u201d conversion measurements for most organizations. Applying scientific rigor to attributions requires testing multiple hypotheses to determine the outcome.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"423\" alt=\"\" class=\"wp-image-336191\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-800x423.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-600x317.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-200x106.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-768x406.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-150x79.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2.png.webp 1143w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-800x423.png.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-800x423.png.webp\" loading=\"lazy\" alt=\"\" class=\"wp-image-336191\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-800x423.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-600x317.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-200x106.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-768x406.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2-150x79.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/09\/KathPay2.png.webp 1143w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/a><\/figure>\n<\/div>\n<h2>Some experiments fail\u00a0<\/h2>\n<p>Failure is baked into the scientific method. If every idea is a hypothesis and every campaign an experiment, then it\u2019s inevitable that some hypotheses be disproved. Failed experiments provide direction for the next hypothesis and the next experiment.\u00a0\u00a0<\/p>\n<p>\u201cIn the end, the analytics won\u2019t tell you the next big creative idea, it will tell you when the next big creative idea is working,\u201d according to Elea Feit, Assistant Professor, Marketing at Drexel University.\u00a0<\/p>\n<h2 id=\"h-conclusion\">Conclusion<\/h2>\n<p>Harnessing insights from data created by user interactions is the key to improving customer experience and boosting conversions. Adopting a scientific approach \u2014 developing and testing hypotheses \u2014 is key to improving experiences and outcomes.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center justify-content-center\">\n<div class=\"col-12 col-lg-3 col-xl-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get MarTech! Daily. Free. In your inbox.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a href=\"https:\/\/martech.org\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add MarTech to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px;\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Milton Hwang\" width=\"140\" height=\"140\" src=\"https:\/\/martech.org\/milton-hwang\/\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/martech.org\/milton-hwang\/\" loading=\"lazy\" alt=\"Milton Hwang\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tMilt is currently Director of Customer Experience at MSI Data, an industry-leading cloud software company that focuses on the value and productivity that customers can drive from adopting MSI&#8217;s service management solutions.<\/p>\n<p>With nearly 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey.  Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation.<br \/>\nFollowing his time at GE, Milt led marketing operations at Connecture and HSA Bank, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.<\/p>\n<p>In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct instructor for UW-Madison&#8217;s Digital Marketing Bootcamp. He also supports strategic clients through his advisory group, Mission MarTech LLC.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/mops-leaders-as-scientists-embracing-the-scientific-method\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":26319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOps leaders as scientists: Embracing the scientific method - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/28\/mops-leaders-as-scientists-embracing-the-scientific-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOps leaders as scientists: Embracing the scientific method - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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