{"id":26187,"date":"2022-12-27T22:33:03","date_gmt":"2022-12-27T22:33:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/why-being-human-is-your-brands-biggest-asset\/"},"modified":"2022-12-27T22:33:03","modified_gmt":"2022-12-27T22:33:03","slug":"why-being-human-is-your-brands-biggest-asset","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/why-being-human-is-your-brands-biggest-asset\/","title":{"rendered":"Why Being Human Is Your Brand&#8217;s Biggest Asset"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><a href=\"https:\/\/traffic.libsyn.com\/ducttape\/DTM-Jacqueline-Liberman-EOY2022.mp3\" target=\"_blank\" rel=\"noopener\">Marketing Podcast with Jacqueline Lieberman<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68368 size-medium alignleft jetpack-lazy-image\" alt=\"Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing Podcast\" width=\"300\" height=\"300\" data-recalc-dims=\"1\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?w=1080&amp;ssl=1 1080w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=300%2C300&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"wp-image-68368 size-medium alignleft\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=300%2C300&amp;ssl=1\" loading=\"lazy\" alt=\"Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2022\/12\/DTM-Podcast-Graphics-\u2013-New-26.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/><\/noscript>In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the f<span style=\"font-weight: 400;\">ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-36171 alignright jetpack-lazy-image\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-large wp-image-36171 alignright\" src=\"https:\/\/i0.wp.com\/ducttapemarketing.com\/wp-content\/uploads\/2017\/01\/tamsen-FLTC-1.jpg?resize=1%2C1&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"1\" height=\"1\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<h3>Key Takeaway:<\/h3>\n<p>Brands are people\u2019s introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. All of the beloved brands that are out there are the ones that behave like human beings. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human.<\/p>\n<h3>Questions I ask Jacqueline Lieberman:<\/h3>\n<div>\n<ul>\n<li>[1:04] One of the things you\u2019re talking about often is making brands more human and putting purpose into practice \u2013 can you talk about taking it beyond the tagline?<\/li>\n<li>[3:54] Some companies brand themselves in a way that has nothing to do with their product \u2013 like insurance companies for example. Is creating a brand personality an effective approach?<\/li>\n<li>[5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?<\/li>\n<li>[8:26] What\u2019s generally going on when a business calls in an outside brand strategist, what\u2019s your process, and then what do you do to try to turn the ship?<\/li>\n<li>[12:28] What role does internal politics play in bigger companies when it comes to branding?<\/li>\n<li>[13:42] How often do you get the chance to go deeper than marketing?<\/li>\n<li>[14:58] Do you have any examples where typical gaps happen and there\u2019s no internal communication that is creating a bad experience?<\/li>\n<li>[19:26] 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?<\/li>\n<\/ul>\n<h3>More About Jacqueline Lieberman:<\/h3>\n<div>\n<h3>More About The Certification Intensive Training:<\/h3>\n<\/div>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the\u00a0<a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<\/div>\n<p>Like this show? Click on over and <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/duct-tape-marketing\/id78797836?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">give us a review on<\/a> iTunes, please!<\/p>\n<p>\u00a0<\/p>\n<p>This episode of the Duct Tape Marketing Podcast is brought to you by the <a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\">HubSpot Podcast Network<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft jetpack-lazy-image\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;is-pending-load=1#038;ssl=1\" loading=\"lazy\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/p>\n<p><noscript><img loading=\"lazy\" data-lazy-fallback=\"1\" decoding=\"async\" class=\"size-full wp-image-56867 alignleft\" src=\"https:\/\/i0.wp.com\/149350408.v2.pressablecdn.com\/wp-content\/uploads\/2021\/09\/hspod.png?resize=300%2C116&amp;ssl=1\" loading=\"lazy\" alt=\"\" width=\"300\" height=\"116\" data-recalc-dims=\"1\"\/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/podcastnetwork\" target=\"_blank\" rel=\"noopener\"><em>HubSpot Podcast Network<\/em><\/a>\u00a0is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/why-being-human-is-your-brands-biggest-asset\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Podcast with Jacqueline Lieberman In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Being Human Is Your Brand&#039;s Biggest Asset - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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