{"id":26120,"date":"2022-12-27T18:05:32","date_gmt":"2022-12-27T18:05:32","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/duluths-tourism-rebound-graded-by-data-more-details\/"},"modified":"2022-12-27T18:05:32","modified_gmt":"2022-12-27T18:05:32","slug":"duluths-tourism-rebound-graded-by-data-more-details","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/duluths-tourism-rebound-graded-by-data-more-details\/","title":{"rendered":"Duluth\u2019s Tourism Rebound Graded by Data: More Details"},"content":{"rendered":"

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Posted on December 26th, 2022<\/p>\n

The Duluth News Tribune has published an article I wrote, \u201cLocal View: Deeper dig into data reveals concern for Duluth tourism<\/a>.\u201d To form the article, I worked with teammates who measure interest in brands of all kinds, from local businesses to some of the largest companies in the world.\u00a0 This blog post provides data behind the newspaper article and also includes additional concerns not included in the DNT.<\/p>\n

Duluth is a world-class, stunning, travel destination. Tourism is a primary industry offering visitors attractive options in various categories and subcategories including travel, tourism,\u00a0 food and drink, arts and entertainment, water sports, leisure activities, pursuit of hobbies, and more.<\/p>\n

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The pandemic was tough on travel\/tourism businesses in many places, including Duluth. And, for some cities, 2022 was something of a rebound year.<\/p>\n

Recently, Minnesotans have seen the results of PR efforts surrounding Duluth\u2019s self-graded tourism performance, tapping narrow first-party data. Quite possibly, these efforts were done to boost public perceptions and smooth the way for future tourism investments.\u00a0 Aimclear decided to trust, but verify, claims that Duluth\u2019s brand has recovered from the pandemic and is growing. Our study uncovered troubling questions dwelling not far below the surface PR.<\/p>\n

This post presents data from Aimclear\u2019s Duluth Brand Rebound Study, compiling third-party data. We pose the following questions:<\/p>\n