{"id":26054,"date":"2022-12-27T13:44:31","date_gmt":"2022-12-27T13:44:31","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/the-search-engine-watch-top-5\/"},"modified":"2022-12-27T13:44:31","modified_gmt":"2022-12-27T13:44:31","slug":"the-search-engine-watch-top-5","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/27\/the-search-engine-watch-top-5\/","title":{"rendered":"The Search Engine Watch Top 5!"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>First, congratulations on surviving 2022, you\u2019ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves.<\/p>\n<p>As we recap the year gone by, let\u2019s look at the world through the lens of search, SEO, analytics, and content creation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/media.giphy.com\/media\/cS7AhVMWcA8PHBs9Vx\/giphy.gif\"\/><\/p>\n<p>\t\t\t\t\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End -->\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/media.giphy.com\/media\/cS7AhVMWcA8PHBs9Vx\/giphy.gif\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\n<h2>2022 has been about\u2026<\/h2>\n<ul>\n<li><strong>Looking<\/strong> at your consumers as human beings and not just data sets<\/li>\n<li><strong>Understanding<\/strong> how your target consumers perceive the world and how they experience life in a digital age<\/li>\n<li><strong>Tailoring<\/strong> <strong>and testing<\/strong> your strategies to meet consumers in their moment of need \u2013 all without losing budget (or your sanity!)<\/li>\n<li><strong>Finding<\/strong> most-effective tools, technologies, and talent to navigate business uncertainty<\/li>\n<\/ul>\n<h2>We present to you the #SEWTop5<\/h2>\n<p>A countdown of editor\u2019s picks that the Search Engine Watch community loved and found great value in!<\/p>\n<h3>#5. <a href=\"https:\/\/www.searchenginewatch.com\/2022\/05\/05\/understanding-the-three-awareness-stages-of-your-online-audience\/\">Understanding the three awareness stages of your online audience<\/a><\/h3>\n<p>Businesses often forget that success metrics aren\u2019t just numbers \u2013 they are living, breathing people who are driven by behavior and emotions. As customer journeys continued to remain complex and multifaceted, businesses competed to ensure they were at the finish line when prospects were ready to convert.<\/p>\n<p>Add People\u2019s Content Operations Lead, Jack Bird created a guide on harnessing a content strategy that caters to consumers and their journeys. He detailed the three key awareness stages of online traffic, what type of content fits these stages, and how to audit your existing content.<\/p>\n<h3>#4. <a href=\"https:\/\/www.searchenginewatch.com\/2022\/01\/13\/a-must-have-web-accessibility-checklist-for-digital-marketers\/\">A must-have web accessibility checklist for digital marketers<\/a><\/h3>\n<p>Did you know, <a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\">98%<\/a> of US-based websites aren\u2019t accessible? This year web accessibility moved out of the shadows and took center stage as one of Google\u2019s search ranking factors \u2013 making the topic itself more accessible to discussions. Marketers could no longer ignore this critical aspect, because \u2013<\/p>\n<p style=\"text-align: center;\">Stellar user experience &gt;&gt; Positive brand perception &gt;&gt; Greater appeal to value-driven consumers = Good for business<\/p>\n<p>Web design and marketing specialist, Atul Jindal created a must-have web accessibility checklist for digital marketers. It went beyond dispelling \u201cwhat is web accessibility?\u201d and spoke about its benefits and action points on \u201chow to make your website accessible?\u201d.<\/p>\n<h3>#3. <a href=\"https:\/\/www.searchenginewatch.com\/2022\/06\/07\/google-analytics-4-drawbacks-and-limitations-is-it-worth-sticking-around\/\">Google Analytics 4: drawbacks and limitations\u2014is it worth sticking around?<\/a><\/h3>\n<p>On July 1, 2023, Universal Analytics properties stopped processing new hits, forcing users to switch to its successor, Google Analytics 4. This transition demanded SEOs and marketers to have a steep learning curve and adaptability since the shift meant losing some historic data.<\/p>\n<p>This article dove into the issues with Google Analytics 4 from a user perspective and a privacy and compliance standpoint. Objective, hard-hitting observations helped inform SEOs and marketers\u2019 decisions before switching platforms.<\/p>\n<h3>#2. <a href=\"https:\/\/www.searchenginewatch.com\/2022\/01\/04\/the-not-so-seo-checklist-for-2022\/\">The not-so-SEO checklist for 2022<\/a><\/h3>\n<p>While most of the internet focused on \u201cwhat to do\u201d, we took an offbeat path of \u201cwhat not to do\u201d that will help your SEO succeed from the get-go.<\/p>\n<p>Best-selling author and SEW Advisory Board Member, Kristopher (Kris) Jones dispelled some major myths surrounding Core Web Vitals (CWV) and Google\u2019s bigger, mainstream 2021 updates.<\/p>\n<p>As an especially interesting, strategy-focused read, this was one SEOs could not miss before designing their 2022 strategy.<\/p>\n<h3>#1. <a href=\"https:\/\/www.searchenginewatch.com\/2022\/01\/25\/seven-google-alerts-seos-need-to-stay-on-top-of-everything\/\">Seven Google alerts SEOs need to stay on top of everything!<\/a><\/h3>\n<p>We as SEOs and marketers often forget that while we focus on consumers and clients, we too are humans \u2013 with limited energy (we mean coffee supply), 24 hours (wish we had more), and sleep deprivation (yes we mean sleep deprivation). As burnout crept in and to-do lists climbed, our very own Ann Smarty shared seven Google alerts that aimed at making life easier for SEOs.<\/p>\n<p>These smart ways helped the community get ahead of competition, prevent a reputation crisis, fix a traffic drop, and do much more (without getting overwhelmed).<\/p>\n<p><strong>We hope you enjoyed this! Thank you for being valuable supporters throughout our journey. <\/strong><\/p>\n<p><strong>Team Search Engine Watch wishes everyone a happy new year! Keep spreading the love and SEO wisdom.<\/strong><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" data-lazy=\"true\" data-src=\"https:\/\/giphy.com\/embed\/3o7TKw3JFXXfOYVN9m\" width=\"480\" height=\"246\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/nbc-the-office-3o7TKw3JFXXfOYVN9m\" target=\"_blank\" rel=\"noopener\"><em>Via GIPHY<\/em><\/a><\/p>\n<p><em>*Ranked on target audience engagement, time on page, and bounce rate.<\/em><\/p>\n<hr\/>\n<p><strong>Subscribe to the\u00a0Search Engine Watch <a href=\"https:\/\/www.searchenginewatch.com\/#newsletter-modal\" target=\"_blank\" rel=\"noopener\">newsletter<\/a>\u00a0for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.<\/strong><\/p>\n<p><strong>Join the conversation with us on\u00a0<a href=\"https:\/\/www.linkedin.com\/groups\/61126\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/sewatch\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/strong><\/p>\n<p>\t<!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<p><!-- You can start editing here. --><\/p>\n<p>\t\t\t<!-- If comments are closed. --><\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginewatch.com\/2022\/12\/27\/the-search-engine-watch-top-5\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, congratulations on surviving 2022, you\u2019ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-26054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Search Engine Watch Top 5! - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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