{"id":25958,"date":"2022-12-26T19:52:10","date_gmt":"2022-12-26T19:52:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/bulk-email-tool-comparisons-mailrelay-vs-acumbamail-vs-mailjet\/"},"modified":"2022-12-26T19:52:10","modified_gmt":"2022-12-26T19:52:10","slug":"bulk-email-tool-comparisons-mailrelay-vs-acumbamail-vs-mailjet","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/bulk-email-tool-comparisons-mailrelay-vs-acumbamail-vs-mailjet\/","title":{"rendered":"Bulk email tool comparisons Mailrelay vs. Acumbamail vs. Mailjet"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Just as we did earlier when comparing Other bulk email tools, let\u2019s do a new analysis. If earlier we compared Mailrelay with Sendinblue and Mailchimp;<\/a> this time, the comparison will be between Mailrelay, Mailjet, and Acumbamail.<\/p>\n

We will see the pros and cons, always focusing on sending email marketing campaigns, or newsletters to understand the main characteristics of each system.<\/p>\n

In addition, to facilitate the comparison of the information that we will offer, we will review the features available on the free account of each bulk email tool.<\/p>\n

So that you don\u2019t have to take what we\u2019re saying for granted, you can access the website of each email marketing software and register to try the options offered by each system.<\/p>\n

Let\u2019s get started!<\/strong><\/p>\n

\u00b7 Free newsletter package and daily sending limits<\/span><\/h2>\n

Most bulk email tools offer a free account, so you can compare and use the software without paying for it first.<\/p>\n

But the similarities end there, as most free accounts are quite different.<\/p>\n

Above all, there are two main differences that can affect (you can be sure of that) your email marketing campaigns:<\/p>\n

1) The number of monthly messages you can send. That is, how many emails the free account will allow you to send every month.<\/strong><\/p>\n

2) And the daily sending limit if any. how many emails can you send per day.<\/strong><\/p>\n

Let\u2019s see how the aforementioned tools are different.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

This free email marketing account lets you send up to 6,000 emails per month with no contact limit, allowing you to upload as many contacts as you wish because the limit is only for emails sent.<\/p>\n

On the other hand, the free version has a sending limit of 200 emails per day.<\/p>\n

They also add a logo to every email you send.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/span><\/h3>\n

Acumbamail\u2019s free account allows you to send 2,000 emails monthly, with a management limit of 250 contacts. The daily sending limit is also 250 emails.<\/p>\n

It is an account designed so that you can test the features offered by this bulk email tool and understand how it works when you are getting started.<\/p>\n

On the free account, all your emails will include a link indicating that the message was sent by Acumbamail.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

With Mailrelay\u2019s free account, you can send as soon as you access the bulk email tool, up to 80,000 emails per month, and upload up to 20,000 contacts.<\/p>\n

The Mailrelay free account doesn\u2019t include logos or adsin the emails you send.<\/p>\n

There is also no daily sending limit.<\/p>\n

\"Estad\u00edsticas<\/p>\n

\u00b7 Real-time advanced statistics<\/span><\/h2>\n

Let\u2019s now compare the statistics available in each software, which is a vital aspect of managing your email campaigns. Through the statistics, you can analyze your strategies\u2019 results and make the necessary adjustments.<\/p>\n

Most bulk email tools include statistics of some kind, although on the informational pages of the different email services, it\u2019s not quite clear what exactly is included.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

This bulk email tool indicates that it includes advanced statistics for the free plan.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

The info page doesn\u2019t make it very clear what stats are included on the free plan. But it\u2019s clear that the paid versions include advanced statistics.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

In the case of Mailrelay, the free version offers the same features as the paid version (only the sending limits will be different) and therefore the free version includes advanced real-time statistics.<\/p>\n

These statistics include, among other data:<\/p>\n

\u25c6 Which contacts opened the emails<\/p>\n

\u25c6 Which contacts clicked on the links<\/p>\n

\u25c6 Comparison of links with more clicks (heat map)<\/p>\n

\u25c6 Email addresses that unsubscribed, spam complaints<\/p>\n

\u25c6 Soft and hard bounces, click and open rates.<\/p>\n

\u25c6 \u00a0Etc.<\/p>\n

All this information will be useful for checking the results of your campaigns.<\/p>\n

\"Soporte<\/p>\n

\u00b7 \u00a0Technical support<\/span><\/h2>\n

This is one of those aspects that should be considered as priority by any user, whether or not they have experience.<\/p>\n

Sooner or later, you will probably need help, and sometimes you will need help very urgently (When you least expect).<\/p>\n

So it doesn\u2019t hurt to at least know what support options are available for each bulk email tool.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

It doesn\u2019t offer support for the free plan. It is included onl from the basic paid plan.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

On the information page about the tariffs, nothing is indicated in this regard, so if you need support, it would be best to contact them.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

Mailrelay\u2019s free account includes full support through:<\/strong><\/p>\n

\u25c6 Online chat<\/p>\n

\u25c6 Phone<\/p>\n

\u25c6 Ticket via email<\/p>\n

\u25c6 And other means of support and customer service.<\/p>\n

In this way, any queries can be quickly solved.<\/p>\n

\"Contenido<\/p>\n

\u00b7 \u00a0Dynamic content in your emails (tags)<\/span><\/h2>\n

What is dynamic content?<\/strong><\/p>\n

These sections of a newsletter\u2019s content will be displayed with information unique to contacts that meet certain conditions.<\/p>\n

These conditions can be defined using custom Fields for each contact (city, hobbies, preferences\u2026)<\/p>\n

What can you do using dynamic content?<\/strong><\/p>\n

For example, you could show or hide a section of the email based on whether the subscriber is from a different state, is a former customer, or has certain interests.<\/p>\n

This is a very useful option for sending more complex mailings with more custom content.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

This advanced functionality is included in Mailjet for users who work with the Premium plan or higher.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

At this time, we don\u2019t know if this feature is available on any of the Acumbamail plans, free or paid.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

Mailrelay includes all the available features in the free account. Therefore, this feature is also included.<\/p>\n

You can read more about its use in Mailrelay here<\/a>.<\/p>\n

To use it, you will first need to create some variables (custom fields) and import the required data.<\/p>\n

\"\"<\/p>\n

\u00b7 \u00a0Multi-user access with advanced permissions<\/span><\/h2>\n

If the same account is accessed by several people for managing email marketing campaigns, it is possible to create several users with diferente permissions:<\/p>\n

\u25c6Access for editing newsletters only.<\/p>\n

\u25c6Access with permission to import contacts.<\/p>\n

\u25c6Or to edit and manage critical aspects of the account.<\/p>\n

To give just a few examples, although it is indeed possible to set up many different options based on the role of each user.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

The option to create multiple users with different permissions is available from the paid enterprise plan (for 900,000+ contacts).<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

There is no information about an option for creating more than one user and assign custom permissions.<\/p>\n

If you need this feature, you can contact them directly.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

Mailrelay\u2019s free account allows you to create multiple users as well as different permissions for each of them.<\/p>\n

Permissions don\u2019t have to be manually assigned to each user, since it is possible to create different profiles and assign (and change) these profiles for specific users.<\/p>\n

\"\"<\/p>\n

\u00b7 \u00a0Automation<\/span><\/h2>\n

Automations and autoresponders are used to send emails automatically for more advanced processes that could not be manually managed.<\/p>\n

For example:<\/strong><\/p>\n

\u25c6After a new contact signs up, you could send them an email automatically offering them a lead magnet or a presentation of your project.<\/p>\n

\u25c6 Or send them an email on their birthday.<\/p>\n

\u25c6 Even in response to their actions on other campaigns.<\/p>\n

It is, therefore, a resource that you will most likely need to use in the future, even if you are only getting started with email marketing.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

Automations can be found on Mailjet on the paid premium account, this option is not available for the free plan.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

This option is included in the basic paid plan, so it is also not available for the free account.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

The automation that Mailrelay includes are much more basic than the ones we can find in other tools such as Sendinblue.<\/p>\n

That\u2019s because Mailrelay is a bulk email tool<\/a> more focused on sending newsletters than in marketing automation.<\/p>\n

However, all available options can be used with a free account. You can see some automation features here.<\/p>\n

\"Segmentaci\u00f3n<\/p>\n

\u00b7 Email list segmentation<\/span><\/h2>\n

Earlier, when we talked about dynamic content, we commented that it is possible to import, through custom fields, extra information about your subscribers.<\/p>\n

Through this information, you can segment the contacts, that is, separate them from the rest using different targeting options.<\/p>\n

And not just based on the information that we can import into the system, but also using the data obtained from the sent mailings:<\/p>\n

\u25c6 Which campaigns were opened<\/p>\n

\u25c6 Links that received clicks<\/p>\n

\u25c6 Campaigns that have not been opened<\/p>\n

This information can be added to custom fields for creating different segmentation filters and send a newsletter only to the contacts that meet the previously defined criteria.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

With the free Mailjet account, it is not possible to use a segmentation tool. It is only available to those who sign up for a premium or higher plan.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

From what we can see, there is no information about this feature on their page.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

At Mailrelay, you can segment your contacts using the options we previously explained.<\/p>\n

I recommend that you give this feature a try. You can see other options for segmentation and more information here.<\/p>\n

\"Editor<\/p>\n

\u00b7 Easy-to-use email editor (newsletters)<\/span><\/h2>\n

Easy-to-use email editor (newsletters)<\/p>\n

All of the email marketing services we are reviewing offer this resource.<\/p>\n

Most of today\u2019s newsletter editors are very easy to use.<\/p>\n

For example, the one offered by Mailrelay allows you to drag and drop different types of blocks (images, text, etc.).<\/p>\n

Also, the designs generated with these editors adapt without problems to any device with different size screens.<\/p>\n

\u00b7 Transactional emails<\/span><\/h2>\n

Transactional emails are emails sent individually to a contact. Unlike mass emails that are sent to thousands of contacts.<\/p>\n

These are email addresses like:<\/p>\n

\u25c6 Confirmation of purchase or order<\/p>\n

\u25c6 Changes to orders or systems<\/p>\n

\u25c6 Sending a document or password<\/p>\n

\u25c6 \u00a0Etc.<\/p>\n

\u2310 Mailjet<\/em><\/span><\/span><\/h3>\n

You can use Mailjet Developer API to send transactional emails, but the website doesn\u2019t indicate which plans it is available for.<\/p>\n

\u2310 Acumbamail<\/em><\/span><\/h3>\n

It also looks like it\u2019s possible to use some sort of transactional emails, although there is no further information on the requirements.<\/p>\n

\u2310 Mailrelay<\/em><\/span><\/span><\/h3>\n

Mailrelay includes options for sending transactional emails, whether through the SMTP service or using the API for developers.<\/p>\n

\"\"<\/p>\n

\u00b7 Now it\u2019s your turn to decide which bulk email tool to use.<\/span><\/h2>\n

With all the points we\u2019ve seen in this comparison, it\u2019s up to you to decide which service best suits what you need.<\/p>\n

If you need it, we also have other articles on the Mailrelay blog about Other features that were not analyzed in this comparison.<\/p>\n

I hope this text will be useful for you.<\/p>\n

Translated by Micheli.<\/em><\/strong><\/p>\n<\/div>\n