{"id":25893,"date":"2022-12-26T13:36:19","date_gmt":"2022-12-26T13:36:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/optimize-your-2023-with-our-top-10-seo-posts\/"},"modified":"2022-12-26T13:36:19","modified_gmt":"2022-12-26T13:36:19","slug":"optimize-your-2023-with-our-top-10-seo-posts","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/optimize-your-2023-with-our-top-10-seo-posts\/","title":{"rendered":"Optimize Your 2023 With Our Top 10 SEO Posts"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31812\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-search-marketing-posts-of-2022-imageA600w.jpg\" alt=\"TopRank Marketing's top 10 search marketing and SEO posts of 2022 image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-search-marketing-posts-of-2022-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-search-marketing-posts-of-2022-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we\u2019ve done our best to not only cover each twist and turn, but to also offer relevant insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us.<\/p>\n<p>We\u2019re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing \u2014 which will celebrate its <a href=\"https:\/\/www.toprankblog.com\/2018\/12\/15-years-blogging-toprank\/\" target=\"_blank\" rel=\"noopener noreferrer\">20th year<\/a> in 2023.<\/p>\n<p>To help our blog community grow its search marketing knowledge, we\u2019re thrilled to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2022 we\u2019ve published throughout the year.<\/p>\n<h2>Our Most Popular Search Marketing Posts in 2022:<\/h2>\n<h3><strong>1. <a href=\"https:\/\/www.toprankblog.com\/2022\/04\/q2-b2b-marketing-events\/\" target=\"_blank\" rel=\"noopener\">Conference Collection: Top B2B Marketing Events To Learn From In 2022<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/04\/q2-b2b-marketing-events\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30905\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-2022-b2b-marketing-events-imageA600w.jpg\" alt=\"Top B2B marketing events to learn from in 2022 image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-2022-b2b-marketing-events-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-2022-b2b-marketing-events-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>What are some of the top events, conferences and industry trade shows \u2014 whether virtual, in-person, and hybrid \u2014 for B2B marketers to learn from this spring and beyond?<\/p>\n<p>In our most popular search marketing related post of 2022, we shared over 40 search, influencer, content marketing, and related B2B marketing conferences.<\/p>\n<p>Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging.<\/p>\n<p>You can check out all of my posts <a href=\"https:\/\/www.toprankblog.com\/author\/laneellis\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and <a href=\"https:\/\/twitter.com\/lanerellis\" target=\"_blank\" rel=\"noopener noreferrer\">follow me on Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/lanerellis\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CWe%E2%80%99re%20all%20the%20same%20size%20rectangle%20on%20the%20Zoom%20screen.%E2%80%9D%20%E2%80%94%20Vanessa%20Colella%20of%20%40Citi&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cWe\u2019re all the same size rectangle on the Zoom screen.\u201d \u2014 Vanessa Colella of @Citi <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CWe%E2%80%99re%20all%20the%20same%20size%20rectangle%20on%20the%20Zoom%20screen.%E2%80%9D%20%E2%80%94%20Vanessa%20Colella%20of%20%40Citi&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>2. <a href=\"https:\/\/www.toprankblog.com\/2022\/06\/10-takeaways-from-mnsearch-summit-2022\/\" target=\"_blank\" rel=\"noopener\">10+ Top Content &amp; Search Marketing Insights from MnSearch Summit 2022<\/a> \u2014 Nick Nelson<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/06\/10-takeaways-from-mnsearch-summit-2022\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/10search-and-content-insights-from-mnsearch-2022-imageA600w.jpg\" alt=\"10 content and search insights from MnSearch Summit event collage image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/10search-and-content-insights-from-mnsearch-2022-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/10search-and-content-insights-from-mnsearch-2022-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>In the second most popular search marketing post of the year, our Nick Nelson shared the top SEO and search marketing take-aways for B2B marketers from the MnSearch Summit 2022 MnSEARCH event, featuring:<\/p>\n<ul>\n<li>Jenny Halasz on Ecommerce Pitfalls &amp; Solutions<\/li>\n<li>Niki Mosier on Building a Content Strategy for a Niche Industry<\/li>\n<li>Brian Massey on Getting Started with A\/B Testing<\/li>\n<li>Bob Sparkins on the Anatomy of a High-Converting Landing Page<\/li>\n<li>Christina Garnett on Harnessing Brand Affinity Through Community<\/li>\n<li>Alina Benny on Winning with Content Operations<\/li>\n<\/ul>\n<p>You can check out all of Nick\u2019s posts <a href=\"https:\/\/www.toprankblog.com\/author\/nnelson\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and <a href=\"https:\/\/twitter.com\/NickNelsonMN\" target=\"_blank\" rel=\"noopener noreferrer\">follow him on Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/nick-nelson-mpls\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CI%20cannot%20emphasize%20enough%20how%20good%20tests%20are%2C%20and%20the%20importance%20of%20testing%20your%20site%20constantly.%E2%80%9D%20%E2%80%94%20%40JennyHalasz%20%23SEO%20%23MnSearchSummit&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cI cannot emphasize enough how good tests are, and the importance of testing your site constantly.\u201d \u2014 @JennyHalasz #SEO #MnSearchSummit <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CI%20cannot%20emphasize%20enough%20how%20good%20tests%20are%2C%20and%20the%20importance%20of%20testing%20your%20site%20constantly.%E2%80%9D%20%E2%80%94%20%40JennyHalasz%20%23SEO%20%23MnSearchSummit&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>3. <a href=\"https:\/\/www.toprankblog.com\/2022\/03\/strategic-seo-tips-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\">Ongoing Optimization: Strategic SEO Tips For B2B Marketers In 2022<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/03\/strategic-seo-tips-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30809\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/seo-tips-for-b2b-marketers-imageA600w.jpg\" alt=\"Strategic SEO tips for B2B marketers in 2022 image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/seo-tips-for-b2b-marketers-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/seo-tips-for-b2b-marketers-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How can B2B marketers improve their SEO strategies and focus in the fast and furious digital landscape of 2022?<\/p>\n<p>From tapping into both the minute and the monumental and utilizing process checklists to keeping track of industry best-practice changes, in the number three spot on our top search marketing posts of 2022 list, we shared a collection of top tips to help B2B marketers improve SEO focus and strategy.<\/p>\n<p>The more aligned your organization\u2019s SEO and marketing efforts can become, the greater their combined power is \u2014 to build and promote content that can reach heights that aren\u2019t possible when using just one of these two important ingredients.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CSEO%20is%20a%20constant%20swirling%20sea%20of%20activity.%20Sometimes%20this%20sea%20is%20murky%20and%20tumultuous%2C%20and%20at%20others%20%E2%80%94%20at%20least%20for%20a%20brief%20while%20%E2%80%94%20clear%20and%20calm.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cSEO is a constant swirling sea of activity. Sometimes this sea is murky and tumultuous, and at others \u2014 at least for a brief while \u2014 clear and calm.\u201d \u2014 Lane R. Ellis @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CSEO%20is%20a%20constant%20swirling%20sea%20of%20activity.%20Sometimes%20this%20sea%20is%20murky%20and%20tumultuous%2C%20and%20at%20others%20%E2%80%94%20at%20least%20for%20a%20brief%20while%20%E2%80%94%20clear%20and%20calm.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>4. <a href=\"https:\/\/www.toprankblog.com\/2022\/05\/b2b-influencer-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\">How the Most Successful B2B Marketers Work with Influencer Marketing Agencies<\/a> \u2014 Lee Odden<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/05\/b2b-influencer-marketing-agencies\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30947\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/work-b2b-influencer-marketing-agencies.jpg\" alt=\"How to Work with B2B Influencer Marketing Agencies\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/work-b2b-influencer-marketing-agencies.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/work-b2b-influencer-marketing-agencies-300x169.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How are top marketers successfully working with B2B influencer marketing agencies?<\/p>\n<p>In our fourth most popular search marketing post of 2022, our CEO Lee Odden shared new insight and data on how top B2B brands are inspiring customers with powerful B2B influencer marketing agency collaborations.<\/p>\n<p>B2B marketers are searching for more than the topic of B2B influencer marketing. They want to find:<\/p>\n<ul>\n<li>B2B influencer marketing examples<\/li>\n<li>B2B influencer marketing in 2023<\/li>\n<li>B2B\u00a0influencer marketing case studies<\/li>\n<li>B2B\u00a0influencer marketing statistics<\/li>\n<li>B2B influencer marketing on LinkedIn<\/li>\n<li>The best B2B influencer campaigns<\/li>\n<\/ul>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CThe%20best%20SEO%20advice%20in%20the%20world%20is%20not%20so%20great%20if%20it%20never%20gets%20implemented.%E2%80%9D%20%E2%80%94%20Lee%20Odden%20%40LeeOdden&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe best SEO advice in the world is not so great if it never gets implemented.\u201d \u2014 Lee Odden @LeeOdden <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CThe%20best%20SEO%20advice%20in%20the%20world%20is%20not%20so%20great%20if%20it%20never%20gets%20implemented.%E2%80%9D%20%E2%80%94%20Lee%20Odden%20%40LeeOdden&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>5. <a href=\"https:\/\/www.toprankblog.com\/2022\/11\/5-new-search-opportunities-for-b2b-marketers-in-2023\/\" target=\"_blank\" rel=\"noopener\">5 New Search Opportunities B2B Marketers Need To Know In 2023<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/11\/5-new-search-opportunities-for-b2b-marketers-in-2023\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31646\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-b2b-search-opportunities-imageA600w.jpg\" alt=\"5 new search opportunities for B2B marketers in 2023 woman at laptop image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-b2b-search-opportunities-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-b2b-search-opportunities-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>What do B2B marketers need to know about search in 2023?<\/p>\n<p>B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus AI-generated content, to indexing a partially or fully-siloed metaverse, combating dwindling organic search opportunities, where to best invest paid search advertising dollars, and key SEO fine-tuning challenges.<\/p>\n<p>In the fifth most popular search marketing post of 2022, I took a look at each of these opportunities.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CI%20think%20what%20ultimately%20works%20best%20is%20that%20you%20prove%20to%20Google%20%E2%80%94%20and%20users%20%E2%80%94%20that%20the%20updates%20you%E2%80%99re%20providing%20are%20valuable%3A%20unique%2C%20compelling%2C%20high-quality%2C%20and%20not%20something%20that%E2%80%99s%20already%20published%20elsewhere.%E2%80%9D%20%E2%80%94%20John%20Mueller%20%40JohnMu&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cI think what ultimately works best is that you prove to Google \u2014 and users \u2014 that the updates you\u2019re providing are valuable: unique, compelling, high-quality, and not something that\u2019s already published elsewhere.\u201d \u2014 John Mueller @JohnMu <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CI%20think%20what%20ultimately%20works%20best%20is%20that%20you%20prove%20to%20Google%20%E2%80%94%20and%20users%20%E2%80%94%20that%20the%20updates%20you%E2%80%99re%20providing%20are%20valuable%3A%20unique%2C%20compelling%2C%20high-quality%2C%20and%20not%20something%20that%E2%80%99s%20already%20published%20elsewhere.%E2%80%9D%20%E2%80%94%20John%20Mueller%20%40JohnMu&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>6. <a href=\"https:\/\/www.toprankblog.com\/2022\/02\/what-google-search-updates-mean-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\">New Google Search Updates &amp; How B2B Marketers Can Use Them To Elevate Efforts<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/02\/what-google-search-updates-mean-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30688\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/GoogleUpdatesB2BMarketerImageA600w.jpg\" alt=\"Woman B2B marketers jumping image.\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/GoogleUpdatesB2BMarketerImageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/GoogleUpdatesB2BMarketerImageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead?<\/p>\n<p>Google\u2019s search updates offer B2B marketers new opportunities and challenges. From sustainable crawling and improved guidelines to industry event plans and the evolution of content delivery, In our sixth most popular search marketing post of 2022, I shared five ways to elevate your efforts.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CB2B%20marketers%20can%20all%20too%20easily%20get%20caught%20up%20in%20wrapping%20up%20content%20in%20the%20flavor-of-the-month%20social%20platform%20or%20app%20formatting.%20It%27s%20good%20to%20step%20back%20and%20make%20sure%20that%20the%20actual%20messaging%20is%20relevant.%E2%80%9D%20%E2%80%94%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cB2B marketers can all too easily get caught up in wrapping up content in the flavor-of-the-month social platform or app formatting. It&#8217;s good to step back and make sure that the actual messaging is relevant.\u201d \u2014 @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CB2B%20marketers%20can%20all%20too%20easily%20get%20caught%20up%20in%20wrapping%20up%20content%20in%20the%20flavor-of-the-month%20social%20platform%20or%20app%20formatting.%20It%27s%20good%20to%20step%20back%20and%20make%20sure%20that%20the%20actual%20messaging%20is%20relevant.%E2%80%9D%20%E2%80%94%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>7. <a href=\"https:\/\/www.toprankblog.com\/2022\/06\/how-b2b-video-gets-greater-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/06\/how-b2b-video-gets-greater-marketing-roi\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31106\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-video-generates-better-roi-imageA600w.jpg\" alt=\"How B2B video gets greater marketing ROI group of marketers image.\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-video-generates-better-roi-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-video-generates-better-roi-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever \u2014 including search \u2014 and where are B2B marketers finding the sweet spot when it comes to video success?<\/p>\n<p>From the increasing prominence of video in search and social to the growing power of video to tell more memorable stories, in our seventh most-read search marketing article of the year,\u00a0 I shared seven new insights into B2B video.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CWe%20see%20that%20people%20love%20videos%20and%20authentic%20images%20in%20search%20results%2C%20so%20we%20try%20to%20show%20them%20more.%E2%80%9D%20%E2%80%94%20John%20Mueller%20%40JohnMu%20of%20%40Google&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cWe see that people love videos and authentic images in search results, so we try to show them more.\u201d \u2014 John Mueller @JohnMu of @Google <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CWe%20see%20that%20people%20love%20videos%20and%20authentic%20images%20in%20search%20results%2C%20so%20we%20try%20to%20show%20them%20more.%E2%80%9D%20%E2%80%94%20John%20Mueller%20%40JohnMu%20of%20%40Google&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>8. <a href=\"https:\/\/www.toprankblog.com\/2022\/08\/differentiating-b2b-brand-digital-first-experiences\/\" target=\"_blank\" rel=\"noopener\">How to Foster a Strong B2B Brand Digital-First Experience That Differentiates<\/a> \u2014 Nick Nelson<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/08\/differentiating-b2b-brand-digital-first-experiences\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31291\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-experiences-in-digital-first-world-imageA600w.jpg\" alt=\"Better B2B brand experiences in a digital first world woman image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-experiences-in-digital-first-world-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-experiences-in-digital-first-world-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>Why should B2B marketers dare to be different?<\/p>\n<p>The bar is raised for breaking through with B2B customer experiences in this densely-populated digital-first brand landscape, and in our eighth most popular search marketing related post of 2022, Nick shared how to meet the challenge with a collection of insights on the power of differentiating.<\/p>\n<p>Yes, we should always aspire to be the best, and that mandate has been ingrained in many of us throughout our careers. But simply aiming to be better means we\u2019re trying to improve upon an existing model or archetype. Is that the path to standing out in an increasingly crowded digital space, amid changing customer expectations?<\/p>\n<p>Dive into your search performance data to find any distinct or unexpected keywords that are bringing people to your website. In the complex, competitive, and interconnected world of B2B, identifying your actual points of differentiation is not always straightforward. But doing so holds the key to capitalizing on them.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CIn%20B2B%2C%20identifying%20your%20brand%E2%80%99s%20actual%20points%20of%20differentiation%20is%20not%20always%20straightforward.%20But%20doing%20so%20holds%20the%20key%20to%20capitalizing%20on%20them.%E2%80%9D%20%E2%80%94%20Nick%20Nelson%20%40NickNelsonMN%20%23B2BMarketing&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cIn B2B, identifying your brand\u2019s actual points of differentiation is not always straightforward. But doing so holds the key to capitalizing on them.\u201d \u2014 Nick Nelson @NickNelsonMN #B2BMarketing <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CIn%20B2B%2C%20identifying%20your%20brand%E2%80%99s%20actual%20points%20of%20differentiation%20is%20not%20always%20straightforward.%20But%20doing%20so%20holds%20the%20key%20to%20capitalizing%20on%20them.%E2%80%9D%20%E2%80%94%20Nick%20Nelson%20%40NickNelsonMN%20%23B2BMarketing&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>9. <a href=\"https:\/\/www.toprankblog.com\/2022\/10\/build-a-b2b-marketing-super-stack\/\" target=\"_blank\" rel=\"noopener\">20 Ways to Build a B2B Marketing Super-Stack of Skills<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/10\/build-a-b2b-marketing-super-stack\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31582\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/build-a-b2b-marketing-super-stack-imageB600w.jpg\" alt=\"20 ways to build a B2B marketing super-stack of skills image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/build-a-b2b-marketing-super-stack-imageB600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/build-a-b2b-marketing-super-stack-imageB600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How can B2B marketers build a super-stack of marketing technology skills \u2014 including search and SEO \u2014 to create the most value and efficiency in 2023 and beyond?<\/p>\n<p>Today\u2019s B2B marketers who possess a wide array of marketing technology skills are more valuable to organizations then ever, as brands look both to increase bottom-line efficiency and retain top talent.<\/p>\n<p>Don\u2019t let the complexities that SEO efforts sometimes entail deter you, however, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization.<\/p>\n<p>From social listening and live-streaming to mentoring, influencer, and search marketing, in our ninth most popular search marketing article of 2022, I share 20 ideas for building a B2B narketing super-stack,<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CDon%E2%80%99t%20let%20the%20complexities%20that%20SEO%20efforts%20sometimes%20entail%20deter%20you%2C%20as%20there%20are%20still%20bountiful%20and%20easy-to-achieve%20benefits%20for%20the%20B2B%20marketer%20in%20many%20aspects%20of%20optimization.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDon\u2019t let the complexities that SEO efforts sometimes entail deter you, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization.\u201d \u2014 Lane R. Ellis @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9CDon%E2%80%99t%20let%20the%20complexities%20that%20SEO%20efforts%20sometimes%20entail%20deter%20you%2C%20as%20there%20are%20still%20bountiful%20and%20easy-to-achieve%20benefits%20for%20the%20B2B%20marketer%20in%20many%20aspects%20of%20optimization.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>10. <a href=\"https:\/\/www.toprankblog.com\/2022\/03\/5g-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\">Faster Frontiers: How Does 5G Technology Affect B2B Marketers?<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/03\/5g-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30776\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5GB2BMarketingImageA600w.jpg\" alt=\"How does 5G technology affect B2B marketers image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5GB2BMarketingImageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/5GB2BMarketingImageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How will 5G technology change the way B2B marketers tell brand stories, and what new opportunities will the speedier forthcoming mobile standard offer?<\/p>\n<p>With impacts that will range from slight in some areas to deeply significant in others, the upcoming rollout of 5G cellular network technology is poised to change how the world of B2B marketing operates.<\/p>\n<p>For B2B marketers, the SEO advantages of being compliant with Google\u2019s mobile-first initiatives form a naturally harmonious pairing with the benefits of 5G technology and what it will bring to the table.<\/p>\n<p>Rounding out our top ten list of search marketing posts for the year, in this article I shared a look a how 5G technology will affect B2B marketers.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9C5G%20will%20unlock%20a%20raft%20of%20new%20applications%3A%20IoT%2C%20process%20management%2C%20and%20utility%20metering%20for%20enterprise%3B%20and%20augmented%20reality%20%28AR%29%20and%20virtual%20reality%20%28VR%29%2C%20immersive%20haptic%20and%203D%20holographic%20experiences%20for%20consumers.%E2%80%9D%20%E2%80%94%20%40Kevin_Jackson&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c5G will unlock a raft of new applications: IoT, process management, and utility metering for enterprise; and augmented reality (AR) and virtual reality (VR), immersive haptic and 3D holographic experiences for consumers.\u201d \u2014 @Kevin_Jackson <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31807&amp;text=%E2%80%9C5G%20will%20unlock%20a%20raft%20of%20new%20applications%3A%20IoT%2C%20process%20management%2C%20and%20utility%20metering%20for%20enterprise%3B%20and%20augmented%20reality%20%28AR%29%20and%20virtual%20reality%20%28VR%29%2C%20immersive%20haptic%20and%203D%20holographic%20experiences%20for%20consumers.%E2%80%9D%20%E2%80%94%20%40Kevin_Jackson&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h2>Thanks TopRank Marketing Readers<\/h2>\n<p>Many thanks to each of you, our TopRank Marketing blog readers, for reading and learning from us, including these top 10 search marketing posts of 2022.<\/p>\n<p>We published many posts this year specifically about search marketing, and plan to continue doing so in 2023, so stay tuned for a new year of the latest relevant search industry research and insight.<\/p>\n<p>Please let us know which SEO-related topics and ideas you\u2019d like to see us focus on for 2023 \u2014 we\u2019d love to hear your suggestions. Feel free to leave those thoughts in the comments section below.<\/p>\n<p>Thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at <a href=\"https:\/\/twitter.com\/toprank\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/toprank-online-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/toprank.online.marketing.blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/toprankmarketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, and <a href=\"https:\/\/www.youtube.com\/channel\/UCPjKEKeDtSJhossX3HkjBxw\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>.<\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.toprankblog.com\/2022\/12\/top-search-marketing-posts-2022\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Your 2023 With Our Top 10 SEO Posts - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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