{"id":25865,"date":"2022-12-26T10:08:13","date_gmt":"2022-12-26T10:08:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/how-to-target-multiple-cities-without-hurting-your-seo\/"},"modified":"2022-12-26T10:08:13","modified_gmt":"2022-12-26T10:08:13","slug":"how-to-target-multiple-cities-without-hurting-your-seo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/26\/how-to-target-multiple-cities-without-hurting-your-seo\/","title":{"rendered":"How To Target Multiple Cities Without Hurting Your SEO"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Can you imagine the hassle of finding an electrician if every Google search returned global SEO results?<\/p>\n<p>How many pages of search results would you have to comb through to find a beautician in your neighborhood?<\/p>\n<p>On the other hand, think of how inefficient your digital marketing strategy would be if your local business had to compete with every competitor worldwide for clicks.<\/p>\n<p>Luckily, Google has delivered a solution for this issue through <a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/\">local SEO<\/a>.<\/p>\n<p>By allowing you to target just the customers in your area, it\u2019s a quick and easy way to give information about your business to the people who are most likely to patronize it.<\/p>\n<p>But what if you have multiple locations in multiple cities?<\/p>\n<p>Is it possible to rank for keywords that target multiple cities without hurting your local SEO?<\/p>\n<p>Of course, it is.<\/p>\n<p>But before you go running off to tweak your site for local searches, there\u2019s one caveat: If you do it wrong, it can actually hurt you. So, it\u2019s important to ensure you do it correctly.<\/p>\n<p>It\u2019s a bit more complex than regular old search engine optimization, but never fear \u2013 we\u2019re here to guide you through the process.<\/p>\n<p>Follow the instructions below, and you\u2019ll rank in searches of all your locales before you know it. Ready to get started?<\/p>\n<h2>Why Is Local SEO Important?<\/h2>\n<p>If local SEO can potentially \u201churt\u201d you, why do it at all? Here are two good reasons:<\/p>\n<h3>Local SEO Attracts Foot Traffic<\/h3>\n<p>Imagine you\u2019re out of town for a cousin\u2019s wedding.<\/p>\n<p>On the night before the big day, you\u2019re in your hotel room when you crave a cheese pizza.<\/p>\n<p>You pick up your phone and Google \u2026 what?<\/p>\n<p>\u201cPizza?\u201d<\/p>\n<p>I don\u2019t think so.<\/p>\n<p>No, you\u2019re probably going to Google a location-specific keyword, like [best pizza in Louisville].<\/p>\n<p>When you get the results, you don\u2019t say, \u201cgood to know,\u201d and then head off to sleep.<\/p>\n<p>No. Instead, you take the action that drove the search in the first place. In other words, you pick up your phone and order the pizza.<\/p>\n<p>Or you get up, take a taxi, and dine out at that spectacular pizzeria.<\/p>\n<p>And you\u2019re not the only one doing this.<\/p>\n<p>In fact, every month, searchers visit <a href=\"https:\/\/www.safaridigital.com.au\/blog\/local-seo-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">1.5 billion locations<\/a> related to their searches.<\/p>\n<p>And you\u2019re not the one in a million person who\u2019s doing a local search, either.<\/p>\n<p><a href=\"https:\/\/www.go-globe.com\/local-search-engine-marketing\/\" target=\"_blank\" rel=\"noopener\">Nearly 46%<\/a>\u00a0of Google searches have local intent.<\/p>\n<p>That\u2019s huge!<\/p>\n<p>So, the next time you\u2019re thinking of skipping local SEO, think again.<\/p>\n<p>It could actually be your ticket to getting that random out-on-vacation dude to check out your pizza place. (Or beauty salon. Or hardware store \u2013 you get the point.)<\/p>\n<h3>Local SEO Ranks You Higher On Google<\/h3>\n<p>We\u2019re all well-informed on the <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/top-seo-kpis\/\">SEO KPIs<\/a> you should track to rank on Google.<\/p>\n<p>Two of these are:<\/p>\n<ul>\n<li>Clicks to your site.<\/li>\n<li>Keyword ranking increases.<\/li>\n<\/ul>\n<p>With local SEO, you hit both of these birds with one stone. Note that it\u2019s based on the searcher\u2019s location distance\/relevance to the business.<\/p>\n<h2>City Pages: Good Or Bad For SEO?<\/h2>\n<p>Long ago, in the dark ages of SEO, city pages were used to stuff in local keywords to gain higher rankings on Google.<\/p>\n<p>For example, you\u2019d create a page and write content on flower delivery.<\/p>\n<p>Then, you\u2019d copy your content onto several different pages, each one with a different city in the keyword.<\/p>\n<p>So, a page for [flower delivery in Louisville], [flower delivery in Newark], and [flower delivery in Shelbyville], each with the exact same content.<\/p>\n<p>As tends to be the case, it didn\u2019t take long for Google to notice this spammy tactic.<\/p>\n<p>When it rolled out its\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/panda-update\/\">Panda Update<\/a>, it made sure to flag and penalize sites doing it.<\/p>\n<p>So, city pages can hurt your SEO and penalize your site.<\/p>\n<p>But\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/local-seo-multiple-locations\/370704\/\">not if you do them right<\/a>.<\/p>\n<p>This brings us to\u2026<\/p>\n<h2>How Do I Optimize My Business For Multiple Locations On Google?<\/h2>\n<h3>1. Use Google Business Profile<\/h3>\n<p>Remember,\u00a0<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/mission\/%22%20%5Cl%20%22:~:text=Our%20company%20mission%20is%20to,it%20universally%20accessible%20and%20useful\" rel=\"nofollow noopener\" target=\"_blank\">Google\u2019s mission<\/a> is to organize and deliver the most relevant and reliable information available to online searchers.<\/p>\n<p>Its goal is to give people exactly what they\u2019re looking for.<\/p>\n<p>This means if they can verify your business, you\u2019ll have a higher chance of ranking on the SERPs.<\/p>\n<p>Enter <a href=\"https:\/\/www.google.com\/business\/?__hstc=20629287.a344c15e89794804e9cf80a8e5af68ba.1575282360710.1601611220387.1601617029665.13&amp;__hssc=20629287.1.1601617029665&amp;__hsfp=491621381\" rel=\"nofollow noopener\" target=\"_blank\">Google Business Profile<\/a>.<\/p>\n<p>When you register on Google Business Profile, you\u2019re confirming to Google exactly what you offer and where you\u2019re located.<\/p>\n<p>In turn, Google will be confident about sharing your content with searchers.<\/p>\n<p>The good news is Google Business Profile is free and easy to use.<\/p>\n<p>Simply create an account, claim your business, and fill in as much information as possible about it.<\/p>\n<p>Photos and customer reviews (plus replying to reviews) can also help you\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-my-business-listing-get-more\/371855\/\">optimize your Google Business Profile account<\/a>.<\/p>\n<h3>2. Get Into Google\u2019s Local Map Pack<\/h3>\n<p>Ever do a local search and get three featured suggestions from Google?<\/p>\n<p>You know, like this.<\/p>\n<div id=\"attachment_470287\" style=\"width: 745px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-470287 size-full b-lazy pcimg\" alt=\"Get Into Google\u2019s Local Map Pack\" width=\"735\" height=\"532\" data-sizes=\"auto, (max-width: 735px) 100vw, 735px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/google-search-local-636910f5e895e-sej.png 735w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/google-search-local-636910f5e895e-sej-480x347.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/google-search-local-636910f5e895e-sej-680x492.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/google-search-local-636910f5e895e-sej.png\"\/><span class=\"wp-caption-text\">Screenshot from search for [plumbing near Florida], Google, November 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/google-search-local-636910f5e895e-sej.png\" alt=\"Get Into Google\u2019s Local Map Pack\"\/><\/noscript><\/div>\n<p>Yes, these businesses are super lucky.<\/p>\n<p>Chances are that searchers will pick one of them and look no further for their plumbing needs. Tough luck, everyone else.<\/p>\n<p>Of course, this makes it extremely valuable to be one of the three listed in the Local Map Pack. And with the right techniques, you can be.<\/p>\n<p>Here are three things you can do to increase your chances of making it to one of the three coveted slots:<\/p>\n<p><strong>Sign Up For Google Business Profile<\/strong><\/p>\n<p>As discussed in the previous point,\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-my-business-content-seo\/370717\/\">Google prioritizes sites it has verified<\/a>.<\/p>\n<p><strong>Give Google All Your Details<\/strong><\/p>\n<p>Provide Google with all your information, including your company\u2019s name, address, phone number, and operating hours.<\/p>\n<p>Photos and other media work splendidly, too. And remember, everyone loves images.<\/p>\n<p><strong>Leverage Your Reviews<\/strong><\/p>\n<p>The <a href=\"https:\/\/www.searchenginejournal.com\/get-more-customer-reviews-for-local-business\/349982\/\">better your reviews<\/a>, the higher your chances of being featured on Google\u2019s Local Map Pack.<\/p>\n<h3>3. Build Your Internal Linking Structure<\/h3>\n<p>Did you know that tweaking your <a href=\"https:\/\/www.searchenginejournal.com\/site-structure-internal-linking-seo\/351576\/\">internal linking structure<\/a> will help boost your SEO?<\/p>\n<p>Sure, external links pointing to your site are great.<\/p>\n<p>But you don\u2019t control them. And <a href=\"https:\/\/www.searchenginejournal.com\/backlinks-what-they-are-how-to-get-them\/468186\/\">getting them takes a bit of work<\/a>. If you can\u2019t get them yet, internal linking will help you:<\/p>\n<ul>\n<li>Improve your website navigation.<\/li>\n<li>Show Google which of your site\u2019s pages is most important.<\/li>\n<li>Improve your website\u2019s architecture.<\/li>\n<\/ul>\n<p>All these will help you rank higher on Google and increase your chances of discovery by someone doing a local search.<\/p>\n<h3>4. Build Your NAP Citations<\/h3>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/why-nap-user-experience-are-crucial-to-local-seo\/\">NAP<\/a> stands for name, address, and phone number.<\/p>\n<p>Generally, it stands for your business information online.<\/p>\n<p>The first place you want your NAP on is your website.<\/p>\n<p>A good rule of thumb is to put this information at the bottom of your homepage, which is where visitors expect to find it.<\/p>\n<div id=\"attachment_470289\" style=\"width: 985px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-470289 size-full b-lazy pcimg\" alt=\"Build Your NAP Citations\" width=\"975\" height=\"415\" data-sizes=\"auto, (max-width: 975px) 100vw, 975px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej.png 975w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej-480x204.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej-680x289.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej-768x327.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej.png\"\/><span class=\"wp-caption-text\">Screenshot from allweekplumbing.com, November 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/nap-636911f12273e-sej.png\" alt=\"Build Your NAP Citations\"\/><\/noscript><\/div>\n<p>It\u2019s also great to list your business information on online data aggregators.<\/p>\n<p>These aggregators provide data to top sites like TripAdvisor, Yelp, and Microsoft Bing.<\/p>\n<p>Here are some of the big ones you shouldn\u2019t miss.<\/p>\n<p>Listing your website on all the top aggregators sounds tedious, but it\u2019s worthwhile if you want to get a feature like this.<\/p>\n<div id=\"attachment_470292\" style=\"width: 948px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-470292 size-full b-lazy pcimg\" alt=\"Build Your NAP Citations\" width=\"938\" height=\"730\" data-sizes=\"auto, (max-width: 938px) 100vw, 938px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej.png 938w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej-480x374.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej-680x529.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej-768x598.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej.png\"\/><span class=\"wp-caption-text\">Screenshot from Trip Advisor, November 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/tripadvisor-636913385bdad-sej.png\" alt=\"Build Your NAP Citations\"\/><\/noscript><\/div>\n<p><strong>Important note:<\/strong> Make sure that your NAPs are consistent throughout the web.<\/p>\n<p>One mistake can seriously hurt your chances of getting featured on Google\u2019s Local Map Pack or on sites like Yelp and TripAdvisor.<\/p>\n<h3>5. Use Schema Markup<\/h3>\n<p>Sometimes called structured data or simply schema, schema markup on your website can significantly affect your local SEO results.<\/p>\n<p>But if you\u2019re not a developer, it can look intimidating.<\/p>\n<p>Don\u2019t worry \u2013 it\u2019s not as difficult to use as you might think.<\/p>\n<p>A collaboration between Google, Yahoo, Yandex, and Microsoft, <a href=\"https:\/\/schema.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Schema.org<\/a> was established in 2011 to establish a common vocabulary between search engines.<\/p>\n<p>While it can be used to improve the appearance of your search result, help you appear for relevant queries, and increase visitor time spent on a page, Google has been very clear that it <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/schema-markup-ranking\/\">does not impact search rankings<\/a>.<\/p>\n<p>So, why are we talking about it here? Because it does improve the chances of your content being used for rich results, making you more eye-catching and improving click-through rates.<\/p>\n<p>On top of that, the schema provides several different property options relevant to local SEO, allowing you to select relevant schema categories.<\/p>\n<p>By selecting <a href=\"https:\/\/schema.org\/Bakery\" rel=\"nofollow noopener\" target=\"_blank\">Schema.org\/bakery<\/a> for your cupcake shop, you\u2019re helping search engines better understand the topic of your website.<\/p>\n<p>After you\u2019ve selected the right category, you need to select the sub-properties to ensure validation. This includes the business name, hours, the area served, etc.<\/p>\n<p>The <a href=\"https:\/\/schema.org\/areaServed\" target=\"_blank\" rel=\"noopener\">Schema.org\/areaServed<\/a> on the local landing page should always match the service areas set up in a Google Business Profile, AND your local landing page should mention those same towns in its on-page content.<\/p>\n<p>For a full list of required and recommended schema properties and information on validating your structured data, <a href=\"https:\/\/www.searchenginejournal.com\/how-to-use-schema-for-local-seo-a-complete-guide\/294973\/\">read this article<\/a>. Using a plugin, you can also find more information about <a href=\"https:\/\/www.searchenginejournal.com\/wordpress-schema-plugins\/339931\/\">Schema markup for WordPress<\/a>.<\/p>\n<h3>6. Optimize Your Site For Mobile<\/h3>\n<p>If you wake up in the middle of the night to find your bathroom flooding with water from an exploded faucet, do you:<\/p>\n<ul>\n<li>Run to your laptop and do a local search for the best emergency plumber.<\/li>\n<li>Grab your phone and type \u201cemergency plumber\u201d into your Chrome app.<\/li>\n<\/ul>\n<p>If it\u2019s 3 a.m., chances are you chose No. 2.<\/p>\n<p>But here\u2019s the thing.<\/p>\n<p>People don\u2019t only choose their smartphones over their computers at 3 a.m.<\/p>\n<p>They do it all the time.<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/%22%20%5Cl%20%22:~:text=Mobile%20accounts%20for%20approximately%20half,since%20the%20beginning%20of%202017\" target=\"_blank\" rel=\"noopener\">Almost 59%<\/a>\u00a0of all website traffic comes from a mobile device.<\/p>\n<div id=\"attachment_470293\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-470293 b-lazy pcimg\" alt=\"global mobile traffic\" width=\"710\" height=\"472\" data-sizes=\"auto, (max-width: 710px) 100vw, 710px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/mobile-traffic-6369159c51609-sej.png 710w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/mobile-traffic-6369159c51609-sej-480x319.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/mobile-traffic-6369159c51609-sej-680x452.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/mobile-traffic-6369159c51609-sej.png\"\/><span class=\"wp-caption-text\">Screenshot from Statista, November 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/mobile-traffic-6369159c51609-sej.png\" alt=\"global mobile traffic\"\/><\/noscript><\/div>\n<p>As usual, Google noticed and moved to mobile-first indexing.<\/p>\n<p>All this means your site has to be optimized for mobile if you want to rank well on Google, especially for local SEO.<\/p>\n<p>Here are six tips on making your website mobile-friendly:<\/p>\n<ul>\n<li>Make sure your website is responsive and fits nicely into different screen sizes.<\/li>\n<li>Don\u2019t make your buttons too small.<\/li>\n<li>Prioritize large fonts.<\/li>\n<li>Forget about pop-ups and text blockers.<\/li>\n<li>Put your important information front and center.<\/li>\n<li>If you\u2019re using WordPress, choose <a href=\"https:\/\/blog.hubspot.com\/website\/best-mobile-friendly-wordpress-themes\" rel=\"nofollow noopener\" target=\"_blank\">mobile-friendly themes<\/a>.<\/li>\n<\/ul>\n<h3>Bonus Tip: Make Your Most Important City Pages Unique<\/h3>\n<p>If you want to name all the cities in a region you serve, just list them on the page \u2013 you don\u2019t need an individual page for each city to rank in most cases.<\/p>\n<p>To make the pages different, write original content for each area or city.<\/p>\n<p>Which means it\u2019s up to you.<\/p>\n<p>You can simply list all the cities you serve on one page.<\/p>\n<p>Or you can go ahead and create individual pages for each city.<\/p>\n<p>When you take this step, make sure each page\u2019s content is unique.<\/p>\n<p>And no, I don\u2019t mean simply changing the word \u201chand-wrestling\u201d to \u201carm-wrestling.\u201d<\/p>\n<p>You need to do extra research on your targeted location, then go ahead and write specific and helpful information for readers in the area.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>If you\u2019re a plumber, talk about the problem of hard water in the area.<\/li>\n<li>If you\u2019re a florist, explain how you grow your plants in the local climate.<\/li>\n<li>If you\u2019re into real estate, talk about communities in the area.<\/li>\n<\/ul>\n<p>Here\u2019s an excellent example from 7th State Builders.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-469955 b-lazy pcimg\" alt=\"Unique City Pages\" width=\"468\" height=\"89\" data-srcset=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/7th-state-builders-636287b122bc3-sej.png\"\/><\/p>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/11\/7th-state-builders-636287b122bc3-sej.png\" alt=\"Unique City Pages\"\/><\/noscript><\/p>\n<p>Adding information about a city or town is also a great way to build your client\u2019s confidence.<\/p>\n<p>A OnePoll survey conducted on behalf of CG Roxane found <a href=\"https:\/\/talker.news\/2022\/06\/27\/why-americans-trust-family-owned-local-businesses-the-most\/\" rel=\"nofollow noopener\" target=\"_blank\">67% of people trust local businesses<\/a> \u2013 by identifying your understanding of the situations and issues in a locale, you\u2019re insinuating that you\u2019re local \u2013 even if you have multiple locations spread throughout the country.<\/p>\n<p>They\u2019ll see how much you know their area and trust you to solve their area-specific problems.<\/p>\n<p><b>Important note:<\/b> Ensure this information goes on all variations of your website.<\/p>\n<p>With Google\u2019s\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/mobile-first-success\/352134\/\">mobile-first index<\/a>\u00a0in place, you don\u2019t want to fall in the rankings simply because you failed to optimize for mobile.<\/p>\n<h2>5 Tools To Scale Your Local SEO<\/h2>\n<p>What if you have 100s of locations? How do you manage listings for them?<\/p>\n<p>Here are some tools to help you scale your local SEO efforts.<\/p>\n<h2>Ready To Target Local SEO?<\/h2>\n<p>Hopefully, I\u2019ve made it very clear by this point \u2013 local SEO is important. And just because you\u2019re running multiple locations in different cities doesn\u2019t mean you can\u2019t put it to work for you.<\/p>\n<p>How you go about that is up to you. Do you want to create one landing page for each location? Or do you want to list all your locations on the same page?<\/p>\n<p>Whatever you choose, be aware of the power of local SEO in attracting customers to your neighborhood.<\/p>\n<p>Just make sure you\u2019re doing it correctly. If, after reading this piece, you\u2019re still unsure what steps to take, just imagine yourself as a customer.<\/p>\n<p>What kind of information would you be looking for?<\/p>\n<p>What would convince you that your business is perfect for their needs?<\/p>\n<p>There\u2019s a good chance location will be one of the driving factors, and the best way to take advantage of that is with local SEO.<\/p>\n<p><strong>More Resources:<\/strong><\/p>\n<hr\/>\n<p><em>Featured Image: New Africa\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/target-multiple-cities-seo\/469609\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Target Multiple Cities Without Hurting Your SEO - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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