{"id":25571,"date":"2022-12-23T12:01:21","date_gmt":"2022-12-23T12:01:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/twas-the-night-before-break-2022-content-year-in-review\/"},"modified":"2022-12-23T12:01:21","modified_gmt":"2022-12-23T12:01:21","slug":"twas-the-night-before-break-2022-content-year-in-review","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/twas-the-night-before-break-2022-content-year-in-review\/","title":{"rendered":"‘Twas the Night Before Break \u2013 2022 Content Year in Review"},"content":{"rendered":"

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\"\"<\/a>Editor\u2019s note:<\/strong> And now, for our last post of the year, something completely different.\u00a0<\/em><\/p>\n

\u2018Twas the night before break, Elon was high,
Content marketers worried they\u2019d be replaced by AI.<\/p>\n

Inflation persisted, economic signals unclear,
And all hoped that more layoffs wouldn\u2019t soon appear.<\/p>\n

All content practitioners climbed into their beds,
While visions of first-party data danced in their heads.<\/p>\n

<\/span>My wife turned on Yellowstone, the remote in her grip.
(I\u2019m so glad she likes me a smidge better than Rip.)<\/p>\n

As we settled down to watch, I set down my phone.
We poured some wine. Why not? The fourth\u00a0quarter was sewn.<\/p>\n

Then on my device there arose an explosion \u2013
I thought it must be that TikTok was still open.<\/p>\n

But emails poured in so furious and fast,
I couldn\u2019t keep up with the incoming blast.<\/p>\n

The subject lines shouted. So many distractions,
And every single one of them a severe overreaction.<\/p>\n

Then what to my marketer\u2019s eyes should I see?
All the news about Meta, and Twitter, and ChatGPT.<\/p>\n

Predictions of disruptions, recessions, and \u2013 worst of all \u2013
Those LinkedIn spam messages asking, \u201cCan you hop on a call?\u201d<\/p>\n

And then came a noise so lively and quick,
I closed all my apps \u2013 it must be St. Nick!<\/p>\n

With a whistle and shout, he rolled up in a \u2026 Chevrolet?
He shrugged, \u201cI\u2019m still long on Bitcoin, had to hock the sleigh.\u201d<\/p>\n

Then faster than FTX went from billions to bust,
St. Nick whipped open his iPhone 14 and began to adjust.<\/p>\n

\u201cNow brand! Now marketing! Now culture and tech!
On ops, on strategy! Check, check, and check!\u201d<\/p>\n

He swiped, and he swooped and dramatically smashed Update.
Holiday magic emerged, making all stress evaporate.<\/p>\n

He spoke not a word but held a hand to his ear,
Listening as all those distractions disappeared.<\/p>\n

Then with a wink and a wave of farewell,
He said, \u201cRemember, it\u2019s your story. Tell it well.\u201d<\/p>\n

\u201cNow, wait just a minute,\u201d I cried. \u201cThat line is mine!\u201d
He sighed and said, \u201cSorry, I used generative AI.\u201d<\/p>\n

\u201cHow about this one,\u201d he tried as he turned to face me,
\u201cI wish you the best in 2023.\u201d<\/p>\n

And then he drove off in his red Chevy Bolt,
All gone the anxiety those work distractions evoked.<\/p>\n

The future was bright. New plans lay ahead,
And everyone felt courage replace their vague dread.<\/p>\n

Then I heard him exclaim, and he yelled with true cheer:
\u201cHappy Holidays to all, and a Happy New Year!\u201d<\/p>\n

Get Robert\u2019s take on content marketing industry news in just five minutes<\/h2>\n

https:\/\/www.youtube.com\/watch?v=videoseries<\/a><\/center>\u00a0<\/p>\n
Subscribe<\/span><\/i><\/a> to workday or weekly CMI emails to get Rose-Colored Glasses in your inbox each week.\u00a0<\/span><\/i><\/em><\/div>\n
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HANDPICKED RELATED CONTENT:<\/strong><\/p>\n<\/div>\n

Cover image by Joseph Kalinowski\/Content Marketing Institute<\/em><\/p>\n

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