{"id":25553,"date":"2022-12-23T10:08:33","date_gmt":"2022-12-23T10:08:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/snapchat-marketing-an-in-depth-guide\/"},"modified":"2022-12-23T10:08:33","modified_gmt":"2022-12-23T10:08:33","slug":"snapchat-marketing-an-in-depth-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/snapchat-marketing-an-in-depth-guide\/","title":{"rendered":"Snapchat Marketing: An In-Depth Guide"},"content":{"rendered":"

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Social media marketing<\/a> is all about location.<\/p>\n

If your target audience is on a platform, then you should be too. And if you\u2019re going after a younger demographic that means Snapchat.<\/p>\n

Snapchat is the sixth<\/a>\u00a0largest social media network, it\u2019s also one of the most misunderstood by marketers.<\/p>\n

So, if you\u2019re panicking right now about missing the boat on this platform, you\u2019re not alone and you\u2019re not old \u2013 you just need a quick primer.<\/p>\n

In this guide to Snapchat marketing, we are going to give you an overview of this multimedia messaging platform, explain who\u2019s using it, and give you the information you need for adding it to your marketing strategy.<\/p>\n

What Is Snapchat And How Does It Work?<\/h2>\n

Snapchat is a smartphone app-based social media platform.<\/p>\n

Sometimes referred to as \u201cSC\u201d or simply \u201cSnap,\u201d it was initially designed with a focus on private, person-to-person sharing.<\/p>\n

It sought to create a natural interaction flow, with shared images, videos, and messages that are only available for a limited amount of time (up to 10 seconds after viewing), after which they are automatically deleted.<\/p>\n

Over time, the app\u2019s developers began adding more features.<\/p>\n

They still allow private multimedia messaging, but this is now supplemented with features like live video chat, chronological stories, and Bitmoji avatars. Users can also apply filters and use AR lenses to add animations and effects.<\/p>\n

Okay, you may be saying, this sounds like a fun app, but what can it do for me as a marketer? And more importantly, what can it do for my brand?<\/p>\n

Why You Should Be Using Snapchat For Marketing<\/h2>\n

Successful marketers take advantage of every opportunity to reach potential targets that present themselves \u2013 and Snapchat offers a lot of opportunities.<\/p>\n

As of October 2022, it had more than 363 million<\/a> active daily users, more than 82%<\/a> of whom are 34 or younger. The most active users are 13-year-olds<\/a>.<\/p>\n

That means if your brand is going after Millennials or Gen Z<\/a>, you need a presence on the app.<\/p>\n

It may not have the sheer user volume of Facebook<\/a> or YouTube<\/a>, but according to Snapchat\u2019s own data, the average user snaps between 20 and 40 times<\/a> and spends at least 30 minutes on the app per day. Those are engagement numbers other sites would kill for.<\/p>\n

And not only does Snapchat offer incredible user engagement, but it\u2019s also a territory that is largely untapped by marketers.<\/p>\n

There are marketers on the platform, but unlike sites like Facebook and Twitter, where commercial presence is ubiquitous, many brands have not yet established a presence on Snapchat.<\/p>\n

This presents a great opportunity for you.<\/p>\n

Snapchat marketing also tends to feel more authentic.<\/p>\n

By showing followers what\u2019s happening right now, rather than using a digitally modified, airbrushed, and perfect-looking piece of marketing collateral, you\u2019re showing your business as it really is. People love that.<\/p>\n

By now, it should be clear why you should add Snapchat to your marketing mix, but now comes the hard part: how do you do that?<\/p>\n

We\u2019ll get into that in just a bit, but when you have time, you should first check out our podcast on how to use Snapchat in your marketing campaigns<\/a>.<\/p>\n