{"id":25551,"date":"2022-12-23T09:51:24","date_gmt":"2022-12-23T09:51:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/microsoft-pushes-to-buy-activision-maker-of-games-like-call-of-duty\/"},"modified":"2022-12-23T09:51:24","modified_gmt":"2022-12-23T09:51:24","slug":"microsoft-pushes-to-buy-activision-maker-of-games-like-call-of-duty","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/23\/microsoft-pushes-to-buy-activision-maker-of-games-like-call-of-duty\/","title":{"rendered":"Microsoft pushes to buy Activision, maker of games like Call of Duty"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wpds-c-grBDNq hide-for-print mb-sm undefined\">\n<div class=\"PJLV PJLV-iAjpuP-css flex items-center\" config=\"[object Object]\" data-qa=\"article-actions\">\n<div class=\"wpds-c-fLphcs\">\n<div class=\"wpds-c-jmLDag wpds-c-jmLDag-bywHgD-variant-primary wpds-c-jmLDag-biynoz-density-compact wpds-c-jmLDag-hZSyid-isOutline-true wpds-c-jmLDag-ejCoEP-icon-left wpds-c-jmLDag-futxca-cv wpds-c-jmLDag-iknmtxO-css\"><button aria-label=\"Comment\" class=\"PJLV PJLV-iPnDcc-css\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\" role=\"img\" class=\"wpds-c-kKAfCG wpds-c-efqEZa focus-highlight flex items-center justify-center brad-lg pointer transition-400 ease-in-out transition-colors\" aria-label=\"Comment on this story\"><title>Comment on this story<\/title><path d=\"M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z\"\/><\/svg><\/button><\/p>\n<p>Comment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"teaser-content grid-center\">\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Microsoft and Activision Blizzard, a gaming company famous for hits like Call of Duty, disputed the Federal Trade Commission\u2019s challenge to their proposed <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2022\/12\/08\/microsoft-activision-acquisition-ftc-explained\/?itid=lk_inline_manual_2\" target=\"_blank\" rel=\"noopener\">$68.7 billion merger<\/a> on Thursday, writing in a court filing that the U.S.<b> <\/b>regulator\u2019s concerns that the deal would undermine fair competition in the gaming industry are \u201cunfounded\u201d and \u201cabsurd.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The rebuttal foreshadows a coming legal battle between Microsoft, a tech giant that has <a href=\"https:\/\/www.washingtonpost.com\/technology\/2019\/06\/28\/trustbusters-are-bypassing-biggest-tech-company-them-all\/?itid=lk_inline_manual_4\" target=\"_blank\" rel=\"noopener\">largely avoided close regulatory scrutiny <\/a>from federal authorities in recent years, and the FTC, whose chairwoman <a href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/06\/17\/lina-khan-ftc-actions\/?itid=lk_inline_manual_4\" target=\"_blank\" rel=\"noopener\">Lina Khan<\/a> is a well-known skeptic of big tech.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p><span class=\"font--article-body font-copy hide-for-print ma-0 pb-md db italic interstitial\"><a data-qa=\"interstitial-link\" href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/08\/ftc-sues-microsoft-over-activision\/?itid=lk_interstitial_manual_5\">Twin complaints signal new FTC strategy to rein in tech industry<\/a><\/span><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Microsoft, the maker of the Xbox console,<b> <\/b>announced plans in January to buy Activision Blizzard, which has produced hit franchises like Call of Duty and Diablo. This month, after examining the potential merger, the FTC said it would block the deal, saying the move could incentivize Microsoft to impede access to Activision games on consoles made by rivals Sony or Nintendo.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cMicrosoft already has a built-in incentive to promote its own products wherever possible, and it fully understands the competitive power that owning Activision\u2019s leading gaming content would yield,\u201d the FTC said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The megadeal, which could become the largest acquisition in the history of the gaming industry if completed, <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/D09412MicrosoftActivisionAdministrativeComplaintPublicVersionFinal.pdf\" target=\"_blank\" rel=\"noopener\">according to the FTC<\/a>, has been <a href=\"https:\/\/www.washingtonpost.com\/politics\/2022\/11\/11\/activision-blizzard-ceo-addresses-microsoft-merger\/?itid=lk_inline_manual_10\" target=\"_blank\" rel=\"noopener\">approved <\/a>by regulators in Brazil and Saudi Arabia, The Washington Post reported. Serbia\u2019s regulator has also greenlit the deal, <a href=\"https:\/\/www.reuters.com\/markets\/deals\/microsoft-likely-offer-eu-concessions-soon-activision-deal-sources-2022-11-28\/\" target=\"_blank\" rel=\"noopener\">according to Reuters<\/a>. Authorities in Britain and the European Union are <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2022\/11\/08\/eu-microsoft-activision-acquisition-call-of-duty\/?itid=lk_inline_manual_10\" target=\"_blank\" rel=\"noopener\">reviewing<\/a> the potential merger.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Microsoft\u2019s attorneys expressed willingness to go to court, saying the FTC\u2019s concerns were unrealistic. Removing Activision games from rival consoles would be counterproductive to Microsoft\u2019s chief aim of earning more revenue,<b> <\/b>they said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cMaintaining broad availability of Activision games is both good business and good for gamers,\u201d they said in a court filing, in response to the FTC\u2019s complaint. Activision\u2019s financial value comes from the continued sale of popular games like Call of Duty on Sony\u2019s PlayStation, they said. \u201cPaying $68.7 billion for Activision makes no financial sense if that revenue stream goes away.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Activision\u2019s lawyers likewise expressed disagreement with the FTC\u2019s concerns about Microsoft being incentivized to take away access to Call of Duty on PlayStation. Such a move would immediately cost billions of dollars in revenue, they said, and hurt the game\u2019s appeal of allowing users to play with other gamers at any part of the world, at any time.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cWithholding or degrading Call of Duty on PlayStation would eliminate this ability to cross-play and destroy the broad Call of Duty community that drives the game\u2019s success,\u201d they said. \u201cThe player backlash from making the Call of Duty franchise Xbox-exclusive would be devastating.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Sony has been a vocal critic of the deal. It is <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2022\/08\/11\/xbox-sony-call-of-duty\/?itid=lk_inline_manual_18\" target=\"_blank\" rel=\"noopener\">concerned <\/a>that Microsoft\u2019s acquisition of the maker of Call of Duty would enable Microsoft to offer significantly cheaper prices to users who have long played the game on Sony\u2019s PlayStation. Although Sony rewards Call of Duty players on PlayStation with exclusive perks like earlier access to in-game gear, Sony believes the lower prices could be enough to lure away users to Xbox, The Post previously reported.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The FTC also says that Microsoft\u2019s recent $7.5 billion <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2020\/09\/21\/microsoft-bethesda-zenimax\/?itid=lk_inline_manual_21\" target=\"_blank\" rel=\"noopener\">acquisition<\/a> of ZeniMax Media, the parent company of another game publishing giant, Bethesda Softworks, is indicative of Microsoft\u2019s growing dominance in the gaming industry.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The FTC said Microsoft had made some of Bethesda\u2019s games like Starfield exclusive to Microsoft, despite assurances to European antitrust authorities that it had no incentive to withhold games from rival consoles.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Microsoft\u2019s lawyers described the FTC\u2019s account as misleading, saying their client had \u201cexplicitly said it would honor Sony\u2019s existing exclusivity rights and approach exclusivity for future game titles on a case-by-case basis, which is exactly what it has done.\u201d<\/p>\n<\/div>\n<section class=\"dn-ns hide-for-print\" data-testid=\"mostRead\" subscriptions-section=\"content\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/23\/microsoft-activision-blizzard-ftc\/?utm_source=rss&#038;utm_medium=referral&#038;utm_campaign=wp_business-technology\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment on this story Comment Microsoft and Activision Blizzard, a gaming company famous for hits like Call of Duty, disputed the Federal Trade Commission\u2019s challenge&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft pushes to buy Activision, maker of games like Call of Duty - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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