{"id":25465,"date":"2022-12-22T22:29:21","date_gmt":"2022-12-22T22:29:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/what-are-ssl-certificates-campaignmaster\/"},"modified":"2022-12-22T22:29:21","modified_gmt":"2022-12-22T22:29:21","slug":"what-are-ssl-certificates-campaignmaster","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/what-are-ssl-certificates-campaignmaster\/","title":{"rendered":"What are SSL Certificates? – Campaignmaster"},"content":{"rendered":"

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SSL stands for Secure Sockets Layer and is a standard
\ntechnology for keeping an internet connection secure, whilst also safeguarding
\nany data that is being transmitted between two systems. <\/p>\n

In this blog, we are going to look into SSL in detail, outlining how it works and why it is important in email marketing.<\/p>\n

What is SSL?<\/strong>
SSL provides a secure channel between two systems operating over the internet. It was first developed by Netscape in 1995 for the purpose of ensuring privacy, authentication and data integrity and is the predecessor to the modern TLS encryption<\/a> used today.\u00a0 <\/p>\n

Have you ever noticed that some website URL\u2019s start with http:\/\/<\/strong> while others start with https:\/\/<\/strong>?<\/p>\n

This is the most common example of when SSL is used \u2013 when securing the connection between a web browser and a web server. This turns a website\u2019s address from HTTP to HTTPS (with the \u2018S\u2019 standing for secure).<\/p>\n

HTTP connections are insecure as data is being transmitted
\nin plain text, meaning attackers can intercept and view sensitive data. When
\ndata is sent using HTTPS, SSL ensures all data being transmitted is encrypted
\nand therefore protected from interception.<\/p>\n

And this, in short, is how SSL works \u2013 it encrypts data that is transmitted across the internet. <\/p>\n

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Why are SSL certificates important for email marketing though? Answer. It\u2019s all about security. When you have an SSL certificate attached to the domain you use to send your marketing emails, all links in your email become secure. If they are not secure, spam filters and ISP\u2019s<\/a> could flag your email as spam, meaning not only will your email end up in the junk folder, but it may be blocked entirely. <\/p>\n

Emails that are not coming from a trusted source will prove
\ndetrimental to the relationship you have with your recipients.<\/p>\n

How can I know a website is secure?<\/strong><\/p>\n

To check if a site you are using is secure\/using SSL, check for a padlock being displayed where the URL sits. To view details of the digital certification, click on the padlock:<\/p>\n

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Whilst the primary purpose of SSL is securing information,
\nthere are also benefits for SEO too. According to Google Webmaster Trends
\nAnalysts, SSL makes up part of Google\u2019s search algorithm. Furthermore, imagine
\nwe had two websites that contain similar content but one is secure whilst the
\nother isn\u2019t \u2013 the secure site is more likely to be ranked higher.<\/p>\n

How do I get SSL?<\/strong><\/p>\n

To adopt SSL, you will need an SSL certificate. <\/p>\n

You may be thinking, what\u2019s an SSL certificate? It\u2019s simply
\na digital document that connects the identity of a website to a cryptographic
\nkey pair consisting of a public key and a private key. <\/p>\n

The public key allows a web browser to create an encrypted
\ncommunication with a web server. The private key is kept secure on the server,
\nand is used to digitally sign web pages.<\/p>\n

In the case of your email marketing, we provide a secure links domain with an SSL certificate as standard. However, if you would like your own personalised, secure domain, you can purchase an SSL certificate which we can then apply to your account. <\/p>\n

What are the different types of SSL certificates?<\/strong><\/p>\n