{"id":25267,"date":"2022-12-22T10:14:36","date_gmt":"2022-12-22T10:14:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/the-in-depth-guide-to-enterprise-commerce-solutions-and-platforms\/"},"modified":"2022-12-22T10:14:36","modified_gmt":"2022-12-22T10:14:36","slug":"the-in-depth-guide-to-enterprise-commerce-solutions-and-platforms","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/the-in-depth-guide-to-enterprise-commerce-solutions-and-platforms\/","title":{"rendered":"The in-depth guide to enterprise commerce solutions and platforms"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n                        &#13;<\/p>\n<p><span style=\"font-weight: 400;\">Did you know that almost <\/span><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-fifth-ed.pdf\"><span style=\"font-weight: 400;\">35% of customers<\/span><\/a><span style=\"font-weight: 400;\"> switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. Unfortunately, the brands that couldn\u2019t anticipate their customers\u2019 needs lost their buyers and some revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can your business fall into the first category and be successful? The right enterprise commerce solution or platform is vital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll consider several factors when choosing the right solution. But first, let\u2019s review what an enterprise commerce solution is.<\/span><\/p>\n<h3><strong>Key takeaways:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An enterprise commerce platform is an advanced solution that helps high-volume businesses sell products or services online and offline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The size and reach of a company and establishing if the existing commerce platform is meeting the company\u2019s needs will determine if you need an enterprise commerce solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When choosing an enterprise commerce solution, several factors are modularity, scalability, security and omnichannel capability.<\/span><\/li>\n<\/ul>\n<h2><strong>What is an enterprise commerce solution?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprise commerce businesses have more intrinsic needs than small ones. Enterprise commerce brands offer multiple goods or services and tend to have a global presence with annual revenues starting in the tens of millions of USD. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An enterprise commerce platform is an advanced solution that helps high-volume businesses sell products or services online and offline. With enterprise commerce solutions, brands can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate and streamline processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost overall organizational efficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt to change faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get visibility on multiple digital touchpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widen their customer base by speeding up the buyer journey and building better customer relations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive data-driven insights for strategic business growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve sales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enterprise-level solutions typically have <\/span><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/the-complete-guide-to-global-localization\/\"><span style=\"font-weight: 400;\">global localization<\/span><\/a><span style=\"font-weight: 400;\"> features like time zone, currency and language customizations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/3669b216a3cc4da0bd62b0d1fd14dcc5\/image7umhr.png\" alt=\"\" width=\"762\" height=\"584\"\/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/joinsoft.com\/blog\/build-vs-buy-is-it-better-to-use-off-the-shelf-or-custom-software-for-enterprise-e-commerce-website\/\"><em><strong>image source<\/strong><\/em><\/a>\u00a0<\/span><\/p>\n<h2><strong>When are you ready for an enterprise commerce solution or platform?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How do you know if an enterprise commerce solution is a good fit for your business? Consider the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are multiple brands or product lines under the umbrella of my company?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my organization have hundreds of employees and millions of customers?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is my company\u2019s annual revenue at least $10 million?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my current solution lack SEO and mobile optimization?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I struggle to provide personalized user experiences with my existing platform?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I need to integrate third-party tools and emerging technologies but find them challenging?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I missing some payment options at checkout?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you replied \u201cYES\u201d to at least five of these questions, you are ready for an enterprise commerce solution.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/3669b216a3cc4da0bd62b0d1fd14dcc5\/enterprise-commerce-2.png\" alt=\"\" width=\"616\" height=\"397\"\/><\/p>\n<h2><strong>10 Things to consider when selecting a solution<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve determined you need an enterprise commerce platform, how do you choose the right one? Here are ten items to consider.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Technology to future-proof the brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since the future is unpredictable, how can you integrate technology to future-proof your brand? The most straightforward way is to use a SaaS-based solution. Software-as-a-service solutions are cloud-based, so there is a constant investment in development and advancement. These continual efforts result in plenty of e-commerce platform options for large-scale businesses.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Modularity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A modular system is one with distinctive units that effortlessly come together or separate. Why is this significant? A modular solution allows a technician to tweak one of the components without affecting the function of others, meaning you can add, remove and replace components seamlessly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Scalability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A scalable system can accommodate an increase in workload (e.g., more users, transactions, data storage.) This feature affords an organization several advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You buy what you need now, having a leaner product that suits current needs without extra density.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It requires a lower up-front cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalability allows for shifting priorities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The organization can use the same software for longer since it can grow with the business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding features to scalable software is less costly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The employee learning curve for using the software is not steep.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Speed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is website speed critical? Take a look at <\/span><a href=\"https:\/\/digital.com\/1-in-2-visitors-abandon-a-website-that-takes-more-than-6-seconds-to-load\/\"><span style=\"font-weight: 400;\">these statistics<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One in two visitors will leave a website that takes more than 6 seconds to load.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fifty percent of shoppers will abandon their carts if the page doesn\u2019t load fast enough.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forty-six percent of customers blame the business\u2019 lack of infrastructure to run a functional website when they experience slow page loads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, ensure that your enterprise commerce solution can deliver excellent speeds even during heavy traffic.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Frequent automatic security updates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Security is the number one reason to have automatic updates in place. Data breaches, cyberattacks and identity theft are too common, and software vulnerabilities permit cyber criminals to access your company\u2019s resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, technology is constantly evolving, and updates provide the latest features.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Artificial intelligence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI can take customer data and provide reliable recommendations, leading businesses to be more data-driven. Furthermore, they can tailor <\/span><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/10-ecommerce-merchandising-tips-to-make-online-shoppers-happy\/\"><span style=\"font-weight: 400;\">product merchandising<\/span><\/a><span style=\"font-weight: 400;\">. Customer service agents leverage AI to assist them in responding to customer queries and complaints with empathy. Chatbots are AI-based and provide customers with a self-service portal for simple questions or issues.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Fast time-to-market<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Time-to-market (TTM) is the time it takes from pitching a product or feature idea until it is available to customers. A fast TTM offers you a competitive edge, where you can react sooner to market changes and continuously be one step ahead of the competition. The ideal enterprise commerce solution will automate your processes, such as testing and deploying.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Omnichannel capability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your commerce platform should enable businesses to promote goods and services across <\/span><a href=\"https:\/\/www.mxtrautomation.com\/how-to-create-dynamic-ad-campaigns-across-channels\/\"><span style=\"font-weight: 400;\">multiple channels<\/span><\/a><span style=\"font-weight: 400;\"> like email, search engines and social media. Having the backend data in one central location is necessary for this capability.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization means creating a unique experience tailored to the individual customer and is essential because buyers expect it. At the outset, we mentioned that customers gravitate to businesses that can anticipate their needs and expectations, so an enterprise commerce platform must include this feature.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Third-party integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your commerce platform should integrate or include tools like a content management system (CMS), customer relationship management (CRM) system, enterprise resource planning (ERP) and more. You should be able to tie current and future business solutions for a complete view of your customer and organization data.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Partner with Optimizely for your enterprise commerce solution<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your capacity to harness modern technology to enhance performance and provide your customers with pleasant digital experiences is the difference between falling behind and being ahead of the curve. When It comes to the perfect enterprise commerce platform, Optimizely is the right choice.<\/span><\/p>\n<p><a href=\"https:\/\/www.optimizely.com\/get-started\/\"><strong><em>Contact<\/em><\/strong><\/a><strong><em> Optimizely today to elevate your customers\u2019 experiences to the next level.<\/em><\/strong><\/p>\n<p>&#13;<br \/>\n&#13;\n                    <\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/the-in-depth-guide-to-enterprise-commerce-solutions-and-platforms\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The in-depth guide to enterprise commerce solutions and platforms - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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