{"id":25261,"date":"2022-12-22T09:54:47","date_gmt":"2022-12-22T09:54:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/the-just-do-this-guide-to-saas-marketing\/"},"modified":"2022-12-22T09:54:47","modified_gmt":"2022-12-22T09:54:47","slug":"the-just-do-this-guide-to-saas-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/22\/the-just-do-this-guide-to-saas-marketing\/","title":{"rendered":"The just-do-this guide to SaaS marketing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n                        &#13;<\/p>\n<p><span style=\"font-weight: 400;\">There are almost 30,000 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1239046\/top-saas-countries-list\/\"><span style=\"font-weight: 400;\">SaaS companies worldwide<\/span><\/a><span style=\"font-weight: 400;\">, 17,000 in the United States. With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital.<\/span><\/p>\n<h3><strong>Key takeaways:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS stands for Software as a Service and is a subscription-based method for delivering a software application from the internet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS offerings are beneficial since their deployments are speedy, and there\u2019s little capital expense involved.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your marketing campaign should always target one niche or vertical. People will connect better with something specific to them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can prove your quality to customers and secure their business by offering a free trial of your SaaS solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market your SaaS solution as a transformation, not an improvement.<\/span><\/li>\n<\/ul>\n<h2><strong>What is SaaS?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Since SaaS marketing means promoting your SaaS company through any form of advertising (e.g., TV, social media, internet ads), we first focus on what is a SaaS company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS stands for Software as a Service and is a subscription-based method for delivering a software application from the internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, companies would have their administrators install an application locally on a user\u2019s workstation. Then, that software would connect to a company server to present the user with the needed interface. An example is Microsoft Outlook, an email application that connects to a company\u2019s Microsoft Exchange server to give users their email. Software as a Service changes that model by providing the application from the internet, delivered either through a web interface or a mobile app, never installing it locally on the user\u2019s workstation (e.g., Microsoft 365).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/8d12b34bad564afeb445ae903241f9f2\/imagezw3lv.png\" alt=\"\" width=\"642\" height=\"319\"\/><\/p>\n<p><a href=\"https:\/\/www.cloudflare.com\/learning\/cloud\/what-is-saas\/\"><em><span style=\"font-weight: 400;\">image source<\/span><\/em><\/a><\/p>\n<h2><strong>The value of a SaaS company<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Why is an offering like this advantageous? Here are four reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers don\u2019t have to invest much capital into their business. They don\u2019t need to buy hardware such as servers and storage. And they don\u2019t have to spend money creating a large data center. Finally, there\u2019s no need to pay an upfront cost for the software and the license.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS is more tax efficient. You can write up the subscription as an operating expense.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The speed of application deployment is considerably faster. Since getting started with a SaaS company can be as simple as clicking on a trial offer, a customer can run with their software in minutes versus possibly months with the traditional model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The SaaS application scales along with the customer\u2019s business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The responsibility for a secure and seamless software experience falls on the SaaS company, not the customer. Customers who aren\u2019t happy with the service can easily switch to another company.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This last point is why SaaS companies need an effective marketing campaign. Now, let\u2019s see how you can create one.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><strong>4 contributing factors for the best SaaS marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These strategies will help create a winning marketing campaign and promote customer loyalty.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Connect with your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So many SaaS solutions are available today that the broad or overly-general ones don\u2019t connect with people enough. Your marketing campaign should always target one niche or vertical. People will connect better with something specific to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, find a problem and the solution for it. When creating a marketing campaign, set up the facts about the issue and speak to someone\u2019s pain points so they understand the need for your solution. Ensure your target audience has the problem you resolve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, and for emphasis, talk about your audience\u2019s needs instead of what you offer. If your marketing is self-focused, it won\u2019t connect with your audience. The audience cares about their problems and wants to hear that what you have can change their lives.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Determine the best marketing approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many marketing approaches, and each brings a measure of success. However, you want to optimize your strategy to use your company\u2019s best digital channel or method. For example, should you lean into <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/marketing-in-down-economy\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">, search engine optimization (SEO) or social media advertising? And, say you focus on social media, which platform should you use?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can determine which digital platform is most suited for you through either <\/span><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/how-to-leverage-experimentation-for-audience-targeting\/\"><span style=\"font-weight: 400;\">experimentation<\/span><\/a><span style=\"font-weight: 400;\"> or by looking at what your competitors use. If a competitor engages with an audience primarily through a particular channel, say LinkedIn, you can conclude that this method is effective and implement it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer a free trial<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why should you offer a free trial? Because, before that trial, your SaaS business is an unproven commodity. There\u2019s no trust between you and your customer. But if you let the subscriber take your solution for a test drive, you can prove your quality and secure their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS free trials are ideal because there is no physical product to return at the end of a trial period. A customer will decide to either move forward with your software or not. Stir up interest by placing the free trial offer <\/span><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/ad-viewability\/\"><span style=\"font-weight: 400;\">throughout your website<\/span><\/a><span style=\"font-weight: 400;\"> (e.g., on your homepage, blog post, \u201cContact Us\u201d page.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What efforts will make people more likely to become paying customers at the end of a trial? Encourage the potential subscriber to <\/span><em><span style=\"font-weight: 400;\">use<\/span><\/em><span style=\"font-weight: 400;\"> the free trial to get to know your service. For example, suppose you enable a user to test your solution for free for one month. You could send a welcome email at the start of the trial period. Then, a week later, send a follow-up asking if the user is enjoying the free trial. Perhaps you could highlight a feature for them to try.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Build a solid brand reputation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Market your SaaS solution as a transformation, not an improvement. If you mention that your product is an improvement, customers may think it could be a lot of work to switch to a brand related to what they already comfortably use. Pitch a mindset shift by incorporating some transformative phrases, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOur product is a new way to\u2026.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWe are the fastest\u2026.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWe are the most cost-effective solution for\u2026.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, price honestly and deliver good customer service. It\u2019s easier to keep a customer than to acquire a customer. And loyal customers can make for free promotions.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/8d12b34bad564afeb445ae903241f9f2\/saas-marketing-2.png\" alt=\"\" width=\"776\" height=\"412\"\/><\/p>\n<p><a href=\"https:\/\/www.bookafy.com\/saas-marketing-5-tips-to-do-it-effectively\/\"><em><span style=\"font-weight: 400;\">image source<\/span><\/em><\/a><\/p>\n<h3><strong>Promote your SaaS business with Optimizely<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizely can help you perform experimentation to find the right digital channel for your SaaS marketing. We offer AI\/ML solutions so you can respond to changing audience behaviors and adapt your marketing strategy.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.optimizely.com\/get-started\/\"><strong><em>Contact us<\/em><\/strong><\/a><strong><em> today to discover how we can help!<\/em><\/strong><\/p>\n<p>&#13;<br \/>\n&#13;\n                    <\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/the-just-do-this-guide-to-saas-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; There are almost 30,000 SaaS companies worldwide, 17,000 in the United States. With so many selections for customers to choose from, how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The just-do-this guide to SaaS marketing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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