{"id":24974,"date":"2022-12-21T11:12:53","date_gmt":"2022-12-21T11:12:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/21\/looker-studio-new-google-data-studio-the-in-depth-guide\/"},"modified":"2022-12-21T11:12:53","modified_gmt":"2022-12-21T11:12:53","slug":"looker-studio-new-google-data-studio-the-in-depth-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/21\/looker-studio-new-google-data-studio-the-in-depth-guide\/","title":{"rendered":"Looker Studio (New Google Data Studio): The In-Depth Guide"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

If you haven\u2019t heard, Looker Studio has replaced the well-known Google Data Studio brand.<\/p>\n

While Google Data Studio made reporting easier for many marketers, it certainly had its limitations.<\/p>\n

As a brand\u2019s marketing strategy evolves and becomes more complex, so does the sophistication of its reporting needs.<\/p>\n

If you\u2019re anything like me, you\u2019re likely tired of spending hours updating the same spreadsheets each month.<\/p>\n

Sometimes, more time is spent pulling a report than providing actual insights. <\/strong><\/p>\n

When this happens, we\u2019re doing a disservice by spending more time \u201cdoing\u201d and less time actually analyzing the data.<\/p>\n

There has to be a better way, right?<\/p>\n

This in-depth Looker Studio guide will teach you how to create and customize action-oriented reports based on your own data.<\/p>\n

What Happened To Google Data Studio?<\/h2>\n

Originally introduced in beta mid-2016, Google Data Studio is a free data visualization<\/a> tool.<\/p>\n

Many marketers have used this tool for years to unify and visualize data sets from multiple channels.<\/p>\n

But now, you\u2019ll notice that Data Studio is no longer referenced. Where did it go?<\/p>\n

Google officially rebranded<\/a> its Data Studio product to be named Looker Studio in October 2022.<\/p>\n

In their official announcement<\/a>, Google stated:<\/p>\n

\n

\u201cWe are unifying our business intelligence product family under the Looker umbrella, bringing together Looker, Data Studio, and core Google technologies like artificial intelligence (AI) and machine learning (ML). Looker Studio is still free, and has the same features as Data Studio.\u201d<\/p>\n<\/blockquote>\n

What Is Google Looker Studio?<\/h2>\n

Google Looker Studio (formerly Data Studio) syncs all of your data sources into one unified reporting experience.<\/p>\n

It enables users to create informative and visual dashboards that are easy to interpret, share, and customize.<\/p>\n

Essentially, Looker Studio helps go beyond data visualization. It\u2019s aimed to help marketers make more data-driven decisions for their clients and brands alike.<\/p>\n

Currently, Looker Studio supports over 800 different data sources, along with 600+ data connectors.<\/p>\n

Looker Studio Vs. Data Studio<\/h2>\n

While Looker Studio touts many of the same features as the former Data Studio, the new name also brings new features.<\/p>\n