{"id":24815,"date":"2022-12-20T18:41:51","date_gmt":"2022-12-20T18:41:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/top-consumer-trends-of-2022\/"},"modified":"2022-12-20T18:41:51","modified_gmt":"2022-12-20T18:41:51","slug":"top-consumer-trends-of-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/top-consumer-trends-of-2022\/","title":{"rendered":"Top Consumer Trends of 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain, and we can\u2019t predict where it\u2019s headed. But we can talk about it and prepare ourselves for various scenarios. <\/p>\n<p>On the end-of-year episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton runs through the highlights of our most popular episodes from 2022. Hear the fastest-growing consumer trends from big brands like Cadillac, TikTok, Samsung, Budweiser and more.<\/p>\n<p>In today\u2019s episode, listen to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/commerce\/the-speed-of-culture-catches-up-with-community-commerce\/\" data-type=\"post\" data-id=\"1415197\" target=\"_blank\">Sofia Hernandez<\/a> of TikTok, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/brand-marketing\/how-rich-kleiman-built-an-enterprise-with-nba-superstar-kevin-durant\/\" data-type=\"post\" data-id=\"1428496\" target=\"_blank\">Rich Kleiman<\/a> of Thirty Five Ventures, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/media\/gayle-troberman-cmo-of-iheartmedia\/\" data-type=\"post\" data-id=\"1434115\" target=\"_blank\">Gayle Troberman<\/a> of iHeartMedia, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/agencies\/kristen-cavallo-on-the-future-of-mullenlowe-group-after-being-named-global-ceo\/\" data-type=\"post\" data-id=\"1492611\" target=\"_blank\">Kristen Cavallo<\/a> of The Martin Agency, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/brand-marketing\/the-speed-of-culture-staying-culturally-relevant-as-a-brand\/\" data-type=\"post\" data-id=\"1472899\" target=\"_blank\">Marcus Collins<\/a> of Wieden+Kennedy, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/the-speed-of-culture-podcast-the-future-of-marketing-in-web3-and-the-metaverse\/\" data-type=\"post\" data-id=\"1481303\">Michael Kassan<\/a> of MediaLink, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/brand-marketing\/the-speed-of-culture-podcast-the-future-of-marketing-in-web3-and-the-metaverse\/\" data-type=\"post\" data-id=\"1481303\" target=\"_blank\">Michelle Crossan-Matos<\/a> of Samsung Electronics America, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/scaling-a-cpg-brand-in-2022-and-beyond\/\" data-type=\"post\" data-id=\"1494564\">Mark Edmonson<\/a> of Materne North America GoGo squeeZ, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/commerce\/why-you-need-to-build-communities-within-your-community\/\" data-type=\"post\" data-id=\"1493186\" target=\"_blank\">Todd Allen<\/a> of Budweiser, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/how-cadillac-wins-at-brand-marketing\/\" data-type=\"post\" data-id=\"1495064\">Melissa Grady Dias<\/a> of Cadillac and <a href=\"https:\/\/www.adweek.com\/media\/the-speed-of-culture-rich-antoniello-on-20-years-of-complex-networks\/\" data-type=\"post\" data-id=\"1453102\">Rich Antoniello<\/a> of Complex Networks.<\/p>\n<p>Discover their views on growing consumer trends, the creator economy, the metaverse, workforce diversity and brand-building.<\/p>\n<p>Stream the new episode below, listen and subscribe on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-speed-of-culture\/id1617896513\" target=\"_blank\">Apple Podcasts<\/a>\u00a0or\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/0uT4r3klBUv8lzQe2PgW1J\" target=\"_blank\">find it on Spotify<\/a>.<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/624751b6fc4a850013681169?cover=false&amp;episode-order=desc&amp;bgColor=181818&amp;secondaryColor=00c0df&amp;font-family=Montserrat&amp;font-src=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DMontserrat&amp;feed=true\" frameborder=\"0\" width=\"100%\" height=\"280px\"><\/iframe><\/p>\n<p>Learn about the top consumer trends of 2022 by checking out the key takeaways of this episode below.<\/p>\n<h4>Key highlights:<\/h4>\n<ul>\n<li>01:00 \u2013 04:34 \u2013 <strong>The Power of TikTok<\/strong> \u2013 TikTok is a unique platform that brings like-minded people together and offers them a space to showcase and monetize their talents. People spend a movie\u2019s worth of time on the platform because they constantly are served up content they\u2019re interested in. <\/li>\n<li>04:37 \u2013 09:10 \u2013 <strong>Leveling Up the Creator Economy<\/strong> \u2013 The creator economy is a by-product of the continued decentralization of media trend. Consumers can get content from anywhere when everyone has a voice. The creator economy will continue to grow, thanks to technology and Web3. <\/li>\n<li>09:13 \u2013 16:56 \u2013 <strong>Future Growing Trends<\/strong> \u2013 Audio content is growing crazy fast. Broadcast radio reaches 9 out of 10 Americans because it\u2019s human, unscripted, and it\u2019s a place to have a conversation and not be alone. For that reason, conversation media seems to be growing everywhere.<\/li>\n<\/ul>\n<ul>\n<li>16:59 \u2013 20:15 \u2013 <strong>Workforce Diversity<\/strong> \u2013 Business leaders should focus on diversifying their workforce. Research consistently shows that diverse leadership teams achieve better business outcomes. <\/li>\n<li>20:18 \u2013 24:08 \u2013 <strong>Reaching Brand and Culture Congruence<\/strong> \u2013 While a brand may intend to convey one thing, it doesn\u2019t necessarily align with what it means in people\u2019s minds. You must understand what your brand means to them. Then use your marketing communications to close the gap. <\/li>\n<li>24:10 \u2013 27:50 \u2013 <strong>Focusing on \u201cBrandformance\u201d<\/strong> \u2013 As brands navigate macroeconomic challenges, businesses must be more judicious about their spending. As companies shift from brand-based to performance-based business models, try to take advantage of lower-priced opportunities.\u00a0 <\/li>\n<li>27:52 \u2013 32:04 \u2013 <strong>Samsung\u2019s<\/strong> <strong>Marketing Strategy<\/strong> \u2013 Because many clients have multiple Samsung products, the company now focuses on building sustainable, personalized and seamlessly integrated products that reflect people\u2019s personal needs and desires. Additionally, it\u2019s taking steps to become more sustainable, recycling close to 100 million pounds of e-waste each year. <\/li>\n<li>32:07 \u2013 36:29 \u2013 <strong>The DTC Model in the CPG Space<\/strong> \u2013 Many big CPG companies have successfully used DTC models to roll out new products. Brands can pre-launch products more effectively, collect consumer data and get feedback in real-time to make adjustments to product or marketing strategies. <\/li>\n<li>36:33 \u2013 40:49 \u2013 <strong>GTM Strategy and EV Future<\/strong> \u2013 Cadillac aims to take an older industry and adapt how it communicates with its customers, whether on the phone, online, in-person or combined. It comes down to meeting customers where they are and ensuring they interact with brands the way they want. <\/li>\n<li>40:52 \u2013 45:47 \u2013 <strong>Building a Unique Brand<\/strong> \u2013 Building a strong and recognized brand requires you to think and do things differently. As Complex Networks\u2019 Antoniello states, \u201cmost people get diluted and are just vanilla ice cream. You have to have the most specialty-oriented flavor.\u201d<\/li>\n<\/ul>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\"><a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/agencies\/the-speed-of-culture-podcast-changes-and-challenges-with-leah-meranus-of-dentsu-x\/\">            <picture class=\"image image--partner\"><source srcset=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2022\/12\/Leah-Meranus_FB_1200x630-640x360.png.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2022\/12\/Leah-Meranus_FB_1200x630-640x360.png\" type=\"image\/png\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2022\/12\/Leah-Meranus_FB_1200x630-640x360.png\" loading=\"lazy\" class=\"image\" alt=\"image\" title=\"\"\/>             <\/source><\/source><\/picture><\/a><\/div>\n<\/section>\n<\/div><\/div>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/the-speed-of-culture-podcast-fastest-growing-consumer-trends-of-2022\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Consumer Trends of 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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