{"id":24794,"date":"2022-12-20T17:32:54","date_gmt":"2022-12-20T17:32:54","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/twitters-new-blue-for-business-subscription-will-identify-companies-and-their-employees\/"},"modified":"2022-12-20T17:32:54","modified_gmt":"2022-12-20T17:32:54","slug":"twitters-new-blue-for-business-subscription-will-identify-companies-and-their-employees","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/twitters-new-blue-for-business-subscription-will-identify-companies-and-their-employees\/","title":{"rendered":"Twitter’s new Blue for Business subscription will identify companies and their employees"},"content":{"rendered":"

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Twitter has rolled out Blue for Business, a subscription for businesses to \u201cdistinguish themselves\u201d on the platform.<\/p>\n

The feature will allow companies to link employees, brands, and affiliated parties to their accounts. Linked accounts will receive a small badge made up of their parent company\u2019s profile picture next to their blue or gold checkmark<\/a>, according to a post from Twitter Business.<\/p>\n

\u201cBy creating this connection, we\u2019re making it possible for businesses to create networks within their own organizations\u2013on Twitter,\u201d the post says.<\/p>\n

It\u2019s not clear how much the subscription costs or who can even apply. The post states Twitter is testing the feature \u201cwith a select group of businesses.\u201d<\/p>\n

According to The Verge<\/em>,<\/a> this includes Twitter\u2019s own employees. As the publication points out, Esther Crawford, director of Twitter\u2019s product management, has a small badge displaying Twitter\u2019s iconic blue bird next to her blue checkmark.<\/p>\n

Twitter says it will expand the program to more businesses next year but warns in a footnote (with a very tiny font) that features on Twitter Blue for Business will vary by platform, which could \u201cchange periodically.\u201d<\/p>\n

Image credit: Twitter\u00a0<\/em><\/p>\n

Source: Twitter Business\u00a0<\/a>Via: The Verge\u00a0<\/a><\/p>\n<\/p><\/div>\n